Yard Games Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yard Games sales on Amazon US totaled 133,900 units in July 2026 (▼ 27.6% vs. the prior month), generating an estimated $4,624,713 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.3% of unit volume and 36.7% of revenue, while a typical listing is priced at $41.26. The keyword itself pulled 45,706 Amazon queries over the same period (▼ 55.7% MoM).
Zooming out to the 12-month window ending July 2026, the yard games Top 50 moved 1,492,450 units and $51,888,395 in cumulative sales — an average of 124,371 units and $4,324,033 per month. Monthly throughput topped out at 367,950 units in December 2025 and dipped to 41,450 in January 2026, leaving the latest reading 44.8% higher than August 2025.
Yard Games Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.9K
▼ 27.6% MoM
Monthly Revenue 2026/07
$4.6M
▼ 35.2% MoM
Top 10 Market Share 2026/07
46.3%
Yard Games Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yard games listing on Amazon US in July 2026 is ASIN B07FNQFLJ5 (Brand: Ayeboovi), which sold 10,000 units at $28.98 apiece — equal to 7.5% of every unit tracked in this report.
The Top 10 ASINs account for 62,000 units and $1,696,340 in July 2026 — 46.3% of unit volume and 36.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yard Games' on Amazon
July 2026
Is 46.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B08P29SC84
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls
10K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
10K
▲ 25.0%vs. prior month
$194.9K
latest month
12-month trend
B00G466HBU
Stomp Rocket Jr Multi-Color Rocket Launcher for Kids, 8 Rockets | Fun Outdoor Toys for Boys & Girls, Ages 3 & Up - Soft Foam Blaster Set Soars Up to 100ft - STEM Toys for Outside & Backyard
6K
▼ 40.0%vs. prior month
$166.4K
latest month
12-month trend
B00K8ANYWS
GoSports Ladder Toss Indoor & Outdoor Game Set with 6 Soft Rubber Bolo Balls and Travel Carrying Case - Choose Pro or Classic
5K
▼ 50.0%vs. prior month
$172.4K
latest month
12-month trend
B00K8ANYZU
GoSports Slammo Game Set – Ultimate Lawn and Beach Game for Outdoor Fun
5K
▼ 37.5%vs. prior month
$188.3K
latest month
12-month trend
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Best Yard Games Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ayeboovi is the best-performing yard games brand in July 2026, moving 10,000 units across 1 ASIN for 16.1% of Top 10 volume. Nerf follows with 10,000 units (16.1%), ahead of TOSY on 10,000 units (16.1%).
Volume is spread across 9 brands, with the top three holding 48.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.47 to $28.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ayeboovi
1 ASIN in Top 10
16.1%
Units
10K
Revenue
$285.1K
Avg. price
$28.98
B07FNQFLJ5
$28.98·★4.6·3.1K revsAyeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts
Units sold10K
Nerf
1 ASIN in Top 10
16.1%
Units
10K
Revenue
$122.4K
Avg. price
$12.47
B08P29SC84
$12.47·★4.8·11.6K revsNerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids | Whistling Flight Sound, Long-Distance Spiral Throws, Textured Grip Design, Beach + Pool Play, Boys + Girls
Units sold10K
TOSY
1 ASIN in Top 10
16.1%
Units
10K
Revenue
$194.9K
Avg. price
$19.99
B0C3ZTKRGX
$19.99·★4.6·12.7K revsTOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
Units sold10K
Trending Yard Games Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CX4C1HTL booked 4K units at $29.99, with ▼ 20.0% MoM change. On the growth side, B0DFRCLL1T leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07XRB167B close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CX4C1HTL
Bubble Machine, Automatic Bubble Blower Maker for Kids or Parties (Black) | High-Output 18,000 Bubbles Per Min, 2 Output Levels, Battery Operated or Plug in, for Outdoor/Indoor Party or Wedding Event
Price
$29.99
Rating
4.1
Reviews
3.1K
Latest month sales
B0DFRCLL1T
Kan Jam Foldable Travel Disc Toss Game - Black & Yellow, Standard, Nylon - Portable All-Weather Beach Games - Built-in Scoring for Tailgate Essentials - Easy Setup for Yard Fun
Price
$32.99
Rating
4.6
Reviews
277
Latest month sales
B07XRB167B
MCMILLER ENTERTAINMENT It’s Bananas – The Hilarious Monkey Tail Party Game for Adults & Families | Funny Indoor & Outdoor Game for Bachelorette Parties, Summer Parties, BBQs, Birthdays & Game Nights
Unlock to view ASIN details and product titles
Price
$21.96
Rating
4.3
Reviews
8.7K
Latest month sales
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