Kaftan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kaftan sales on Amazon US totaled 22,100 units in July 2026 (▲ 13.3% vs. the prior month), generating an estimated $424,007 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.5% of unit volume and 42.9% of revenue, while a typical listing is priced at $19.43. The keyword itself pulled 31,139 Amazon queries over the same period (▼ 25.8% MoM).
Zooming out to the 12-month window ending July 2026, the kaftan Top 50 moved 160,050 units and $3,225,879 in cumulative sales — an average of 13,338 units and $268,823 per month. Monthly throughput topped out at 22,100 units in July 2026 and dipped to 8,850 in February 2026, leaving the latest reading 34.8% higher than August 2025.
Kaftan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.1K
▲ 13.3% MoM
Monthly Revenue 2026/07
$424K
▲ 8.5% MoM
Top 10 Market Share 2026/07
42.5%
Kaftan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kaftan listing on Amazon US in July 2026 is ASIN B0CHWCDG99 (Brand: IMAGEKOPE), which sold 1,000 units at $14.44 apiece — equal to 4.5% of every unit tracked in this report.
The Top 10 ASINs account for 9,400 units and $181,942 in July 2026 — 42.5% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kaftan' on Amazon
July 2026
Is 42.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CHWCDG99
IMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
1K
▲ 25.0%vs. prior month
$16K
latest month
12-month trend
B0DZ2WKXM9
Yanziliu Kaftan Dress for Women,Plus Size Hawaiian Batwing Sleeve Beach Cover Up Summer Swimsuit Dresses
1K
▲ 0.0%vs. prior month
$19.3K
latest month
12-month trend
B0DZ5BYLB6
Yanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
1K
▲ 0.0%vs. prior month
$18.1K
latest month
12-month trend
B0DZ5GJMSJ
Yanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
1K
▲ 0.0%vs. prior month
$18.5K
latest month
12-month trend
B0F1CWW6V2
KEYLORTING Plus Size Kaftan Dress Women, African Moo Moo Print Caftan, Batwing Dress, Beach Cover Up for Party and Loungewear
1K
▲ 25.0%vs. prior month
$18.3K
latest month
12-month trend
B0FL78MDLV
Bsubseach Moo Moos for Women Batwing Sleeve Kaftan Dresses with Pockets
1K
▲ 0.0%vs. prior month
$24.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kaftan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yanziliu is the best-performing kaftan brand in July 2026, moving 3,800 units across 4 ASINs for 40.4% of Top 10 volume. IMAGEKOPE follows with 2,000 units (21.3%), ahead of Bsubseach on 1,800 units (19.1%).
With 5 brands splitting the Top 10 and 80.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.71 to $26.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yanziliu
4 ASINs in Top 10
40.4%
Units
3.8K
Revenue
$70.8K
Avg. price
$19.99
B0DZ2WKXM9
$19.99·★4.6·965 revsYanziliu Kaftan Dress for Women,Plus Size Hawaiian Batwing Sleeve Beach Cover Up Summer Swimsuit Dresses
Units sold1KB0DZ5BYLB6
$19.99·★4.4·1.8K revsYanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
Units sold1KB0DZ5GJMSJ
$19.99·★4.4·1.8K revsYanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
Units sold1KB0F1FSRGQ9
$19.99·★4.4·1.8K revsYanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
Units sold800
IMAGEKOPE
2 ASINs in Top 10
21.3%
Units
2K
Revenue
$31.9K
Avg. price
$15.71
B0CHWCDG99
$14.44·★4.3·3.9K revsIMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
Units sold1KB0D1V2DXRB
$16.99·★4.3·2.2K revsIMAGEKOPE Women's Plus Size Loose Fit Moroccan Print V-Neck Batwing Kaftan Beach Dress Bathing Suit Cover Up
Units sold1K
Bsubseach
2 ASINs in Top 10
19.1%
Units
1.8K
Revenue
$47.3K
Avg. price
$26.63
B0FL78MDLV
$25.99·★4.2·641 revsBsubseach Moo Moos for Women Batwing Sleeve Kaftan Dresses with Pockets
Units sold1KB0C7KGTSK8
$27.27·★4.3·808 revsBsubseach Womens Modern Swimsuit Cover Up Blouse Button Down Shirt Dresses Tops
Units sold800
Trending Kaftan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F1FSRGQ9 booked 800 units at $19.99, with ▲ 60.0% MoM change. On the growth side, B0CZXL1YRX leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0GQX6TJ31 close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F1FSRGQ9
Yanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
Price
$19.99
Rating
4.4
Reviews
1.8K
Latest month sales
B0CZXL1YRX
IMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
Price
$12.99
Rating
4.3
Reviews
3.9K
Latest month sales
B0GQX6TJ31
Konblimc Moo Moos for Women Kaftan Dresses+Scarf for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.2
Reviews
109
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this kaftan report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card