K Cup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
K Cup sales on Amazon US totaled 646,000 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $24,581,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.2% of unit volume and 43.2% of revenue, while a typical listing is priced at $36.86. The keyword itself pulled 21,718 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the k cup Top 50 moved 7,748,350 units and $294,721,246 in cumulative sales — an average of 645,696 units and $24,560,104 per month. Monthly throughput topped out at 810,000 units in November 2025 and dipped to 403,800 in May 2026, leaving the latest reading 11.9% higher than August 2025.
K Cup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
646K
▼ 9.8% MoM
Monthly Revenue 2026/07
$24.6M
▼ 17.5% MoM
Top 10 Market Share 2026/07
37.2%
K Cup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold k cup listing on Amazon US in July 2026 is ASIN B01N2KFHRS (Brand: Peet's Coffee), which sold 50,000 units at $44.77 apiece — equal to 7.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $10,617,100 in July 2026 — 37.2% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'K Cup' on Amazon
July 2026
Is 37.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N2KFHRS
Peet's Coffee Coffee Pods, Dark Roast, Major Dickason's Blend, 75 K Cups
50K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B08DBYJKVW
McCafe Premium Roast Coffee, Keurig Single Serve K-Cup Pods, Medium Roast, 96 Count
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B09715G57M
Keurig K-Express Single Serve K-Cup Pod Coffee Maker, 3 Brew Sizes, Strong Button Feature, 42oz Removable Reservoir, Black
20K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
B006H7YDU8
Starbucks K-Cup Coffee Pods, Dark Roast Hot or Iced Coffee, French Roast, 96 Keurig Pods
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B007TJGY6O
The Original Donut Shop Regular, Single-Serve Keurig K-Cup Pods, Medium Roast Coffee Pods, 96 Count
20K
▼ 33.3%vs. prior month
$889.4K
latest month
12-month trend
B009GDBNF8
Starbucks K-Cup Coffee Pods, Medium Roast Hot or Iced Coffee, Pike Place Roast, 96 Keurig Pods
20K
▼ 33.3%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best K Cup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Original Donut Shop is the best-performing k cup brand in July 2026, moving 60,000 units across 3 ASINs for 25.0% of Top 10 volume. Peet's Coffee follows with 50,000 units (20.8%), ahead of McCafe on 50,000 units (20.8%).
With 6 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $38.17 to $44.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Original Donut Shop
3 ASINs in Top 10
25.0%
Units
60K
Revenue
$2.1M
Avg. price
$38.17
B007TJGY6O
$52.78·★4.7·77.4K revsThe Original Donut Shop Regular, Single-Serve Keurig K-Cup Pods, Medium Roast Coffee Pods, 96 Count
Units sold20KB00I08JAYG
$42.73·★4.7·77.4K revsThe Original Donut Shop Regular Keurig Single-Serve K-Cup Pods, Medium Roast Coffee, 72 Count
Units sold20KB0798F3MPV
$18.99·★4.7·77.4K revsThe Original Donut Shop Regular, Single-Serve Keurig K-Cup Pods, Medium Roast Coffee Pods, 32 Count
Units sold20K
Peet's Coffee
1 ASIN in Top 10
20.8%
Units
50K
Revenue
$1.9M
Avg. price
$44.77
B01N2KFHRS
$44.77·★4.7·45.7K revsPeet's Coffee Coffee Pods, Dark Roast, Major Dickason's Blend, 75 K Cups
Units sold50K
McCafe
2 ASINs in Top 10
20.8%
Units
50K
Revenue
$2.3M
Avg. price
$39.47
B08DBYJKVW
$45.00·★4.7·8.8K revsMcCafe Premium Roast Coffee, Keurig Single Serve K-Cup Pods, Medium Roast, 96 Count
Units sold30KB00TY15GO6
$33.94·★4.7·58.3K revsMcCafe Premium Roast Coffee, Single Serve Keurig K-Cup Pods, Medium Roast, 84 Count
Units sold20K
Trending K Cup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TY15GO6 booked 20K units at $33.94, with ▲ 100.0% MoM change. On the growth side, B0815CHK47 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B00NLVFO2O close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TY15GO6
McCafe Premium Roast Coffee, Single Serve Keurig K-Cup Pods, Medium Roast, 84 Count
Price
$33.94
Rating
4.7
Reviews
58.3K
Latest month sales
B0815CHK47
Starbucks K-Cup Coffee Pods, Pumpkin Spice Flavored for Keurig Coffee Makers, 100% Arabica, Limited Edition, 1 Box (22 Pods)
Price
$19.17
Rating
4.5
Reviews
1.3K
Latest month sales
B00NLVFO2O
Maxwell House K-Cup® Coffee Pods, 84 ct Box, House Blend Medium Roast | Full-Flavored & Lively Medium Roast Coffee Pods, Smooth & Delicious, Rich Aroma, Compatible with All Keurig Brewers
Unlock to view ASIN details and product titles
Price
$37.78
Rating
4.7
Reviews
30.3K
Latest month sales
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