Jewlery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jewlery sales on Amazon US totaled 275,000 units in July 2026 (▲ 1.6% vs. the prior month), generating an estimated $3,302,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.9% of unit volume and 41.4% of revenue, while a typical listing is priced at $11.50. The keyword itself pulled 31,195 Amazon queries over the same period (▼ 28.3% MoM).
Zooming out to the 12-month window ending July 2026, the jewlery Top 50 moved 2,474,300 units and $29,347,888 in cumulative sales — an average of 206,192 units and $2,445,657 per month. Monthly throughput topped out at 307,600 units in December 2025 and dipped to 149,400 in January 2026, leaving the latest reading 63.4% higher than August 2025.
Jewlery Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
275K
▲ 1.6% MoM
Monthly Revenue 2026/07
$3.3M
▲ 1.5% MoM
Top 10 Market Share 2026/07
38.9%
Jewlery Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jewlery listing on Amazon US in July 2026 is ASIN B0DX6Q2K5D (Brand: Gokeey), which sold 20,000 units at $13.98 apiece — equal to 7.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $1,367,240 in July 2026 — 38.9% of unit volume and 41.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jewlery' on Amazon
July 2026
Is 38.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DX6Q2K5D
Gokeey Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday
20K
▲ 0.0%vs. prior month
$279.6K
latest month
12-month trend
B07RZHQF58
Wssxc 6 Pairs Stud Earrings Set, Hypoallergenic Cubic Zirconia 316L Earrings Stainless Steel CZ Earrings 3-8mm (Steel color)
10K
▲ 0.0%vs. prior month
$98.3K
latest month
12-month trend
B0CTK7LJQF
iF YOU Gold Ankle Bracelets for Women, 14k Gold Plated Waterproof Cuban Link Chain Anklets Set, Layered Anklet Bracelets for Women Beach Gift Adjustable Size 5pcs
10K
▲ 0.0%vs. prior month
$90.2K
latest month
12-month trend
B0F622MFDY
iF YOU Chunky Gold Bangle Bracelets for Women, Dainty 14k Gold Plated Big Stackable Bangles Set, Trendy Statement Cuff Bracelet Stack Fashion Jewelry Gifts
10K
▲ 0.0%vs. prior month
$129.5K
latest month
12-month trend
B0FFTH89XT
WomenGifts Layered Gold Necklaces for Women, 14K Gold Sterling Silver Plated Dainty Pendant Necklace Set Non Tarnish, Chunky Stackable Cuban Chain Choker, Trendy Birthstone Vacation Jewelry Gift
10K
▲ 11.1%vs. prior month
$117.5K
latest month
12-month trend
B0FNCRB5YS
Ritach Hypoallergenic Gold Stud Earrings for Women - 14k Gold Plated Surgical Stainless Steel Flat back Earrings Set Small Huggie Hoop Flatback Earring for Sensitive Ears Screw Back Cartilage Piercing Jewelry
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
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Best Jewlery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gokeey is the best-performing jewlery brand in July 2026, moving 20,000 units across 1 ASIN for 18.7% of Top 10 volume. iF YOU follows with 20,000 units (18.7%), ahead of Wssxc on 10,000 units (9.3%).
Volume is spread across 9 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $13.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gokeey
1 ASIN in Top 10
18.7%
Units
20K
Revenue
$279.6K
Avg. price
$13.98
B0DX6Q2K5D
$13.98·★4.4·2K revsGokeey Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday
Units sold20K
iF YOU
2 ASINs in Top 10
18.7%
Units
20K
Revenue
$219.7K
Avg. price
$9.99
B0CTK7LJQF
$9.99·★4.4·4.2K revsiF YOU Gold Ankle Bracelets for Women, 14k Gold Plated Waterproof Cuban Link Chain Anklets Set, Layered Anklet Bracelets for Women Beach Gift Adjustable Size 5pcs
Units sold10KB0F622MFDY
$9.99·★4.5·1.5K revsiF YOU Chunky Gold Bangle Bracelets for Women, Dainty 14k Gold Plated Big Stackable Bangles Set, Trendy Statement Cuff Bracelet Stack Fashion Jewelry Gifts
Units sold10K
Wssxc
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$98.3K
Avg. price
$9.99
B07RZHQF58
$9.99·★4.5·36.9K revsWssxc 6 Pairs Stud Earrings Set, Hypoallergenic Cubic Zirconia 316L Earrings Stainless Steel CZ Earrings 3-8mm (Steel color)
Units sold10K
Trending Jewlery Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FNCSPDLQ booked 10K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0C36VL5ZP leads positive momentum with ▲ 328.6% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNCSPDLQ
Chunky Gold Bangle Bracelets for Women Trendy 14K Gold Plated Cuff Bracelets Stack, Dainty Gold Bracelet Sets Non Tarnish Fashion Jewelry Gift
Price
$9.99
Rating
4.1
Reviews
449
Latest month sales
B0FD38Q4DJ
17 MILE 3PCS 14K Gold-Plated Hand Chain Bracelets for Women, Stack Bracelets Set Adjustable, Trendy Dainty Ring Bracelet Hand Chain
Price
$9.99
Rating
4.3
Reviews
439
Latest month sales
B0C36VL5ZP
Poxtex 14K Gold Plated Bracelets for Women Waterproof, Non Tarnish Trendy Dainty Minimalist Stackable Jewelry Sets, Herringbone Cuban Paperclip Rope Bead Link Chain Stack Pack, Modern Fashion Accessories Gifts
Unlock to view ASIN details and product titles
Price
$6.29
Rating
4.4
Reviews
1.7K
Latest month sales
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