Jesus Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jesus Plush sales on Amazon US totaled 20,600 units in July 2026 (▲ 9.8% vs. the prior month), generating an estimated $325,113 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.4% of unit volume and 56.4% of revenue, while a typical listing is priced at $22.10. The keyword itself pulled 19,122 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the jesus plush Top 50 moved 235,300 units and $4,073,721 in cumulative sales — an average of 19,608 units and $339,477 per month. Monthly throughput topped out at 46,700 units in March 2026 and dipped to 9,900 in May 2026, leaving the latest reading 103.0% higher than August 2025.
Jesus Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.6K
▲ 9.8% MoM
Monthly Revenue 2026/07
$325.1K
▲ 3.6% MoM
Top 10 Market Share 2026/07
69.4%
Jesus Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jesus plush listing on Amazon US in July 2026 is ASIN B0FFSR2KGC (Brand: BSTCRAFT), which sold 7,000 units at $6.99 apiece — equal to 34.0% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,300 units and $183,229 in July 2026 — 69.4% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jesus Plush' on Amazon
July 2026
Is 69.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FFSR2KGC
40 Pcs Mini Jesus Figurines Bulk, Little Figures for Baptism Christ Savior | Tiny Action Figures to Hide for Crafts Pocket Seek Religious Gifts Parties Christmas Stuffers Fillers Sunday School
7K
vs. prior month
$51.2K
latest month
12-month trend
B0G64NJ3S5
215 PCS Little Jesus Figures Small Jesus Figurines, Tiny Rubber Jesus Loves You for Figure for Easter Eggs, Baptism Gifts, Religious Party Favors (215)
2K
▲ 100.0%vs. prior month
$48.8K
latest month
12-month trend
B0FYYK9F9R
40PCS Little Jesus Figures, 10 Color Tiny Jesus Figurines in Bulk, Mini Jesus Figure Religious Gifts, Christian Mothers Day Teacher Appreciation Gifts for Kids Women Mom (40PCS)
1K
▲ 0.0%vs. prior month
$7K
latest month
12-month trend
B0FP295B46
Baptism Gifts for Girl, Catholic Christening, Baby Dedication & Baptismal Gift Set for Baby Girls & Kids - with 9" Musical Praying Lamb Plush Toy & God's Little Blessing Book in Keepsake Box
800
▼ 20.0%vs. prior month
$21.6K
latest month
12-month trend
B09YNG6YPL
MyMateZoe Baptism Gifts for Boys, Great Christening, Dedication and Baptism Gift Set for Boys and Newborn Baby, Includes 7" Praying Lamb Plush Toy and Let Us Pray Baby Book in Keepsake Gift Box
700
▼ 30.0%vs. prior month
$11.2K
latest month
12-month trend
B0D6G5MBYG
Bememo 50pcs Mini Jesus Loves You Religious Figures,Multicolor | Pocket Christ Figurines with Jesus Loves You Sash, Hide and Seek Games, VBS Party Favors, Easter Gifts, Church Events
600
▲ 50.0%vs. prior month
$7.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jesus Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BSTCRAFT is the best-performing jesus plush brand in July 2026, moving 7,000 units across 1 ASIN for 49.0% of Top 10 volume. basuwu follows with 2,000 units (14.0%), ahead of MyMateZoe on 1,500 units (10.5%).
With 9 brands splitting the Top 10 and 73.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $24.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BSTCRAFT
1 ASIN in Top 10
49.0%
Units
7K
Revenue
$51.2K
Avg. price
$6.99
B0FFSR2KGC
$6.99·★4.9·1.3K revs40 Pcs Mini Jesus Figurines Bulk, Little Figures for Baptism Christ Savior | Tiny Action Figures to Hide for Crafts Pocket Seek Religious Gifts Parties Christmas Stuffers Fillers Sunday School
Units sold7K
basuwu
1 ASIN in Top 10
14.0%
Units
2K
Revenue
$48.8K
Avg. price
$24.48
B0G64NJ3S5
$24.48·★4.8·202 revs215 PCS Little Jesus Figures Small Jesus Figurines, Tiny Rubber Jesus Loves You for Figure for Easter Eggs, Baptism Gifts, Religious Party Favors (215)
Units sold2K
MyMateZoe
2 ASINs in Top 10
10.5%
Units
1.5K
Revenue
$32.7K
Avg. price
$22.95
B0FP295B46
$29.95·★4.8·199 revsBaptism Gifts for Girl, Catholic Christening, Baby Dedication & Baptismal Gift Set for Baby Girls & Kids - with 9" Musical Praying Lamb Plush Toy & God's Little Blessing Book in Keepsake Box
Units sold800B09YNG6YPL
$15.96·★4.6·1.7K revsMyMateZoe Baptism Gifts for Boys, Great Christening, Dedication and Baptism Gift Set for Boys and Newborn Baby, Includes 7" Praying Lamb Plush Toy and Let Us Pray Baby Book in Keepsake Gift Box
Units sold700
Trending Jesus Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G64NJ3S5 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DQL1X1VH close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G64NJ3S5
215 PCS Little Jesus Figures Small Jesus Figurines, Tiny Rubber Jesus Loves You for Figure for Easter Eggs, Baptism Gifts, Religious Party Favors (215)
Price
$24.48
Rating
4.8
Reviews
202
Latest month sales
B0DQL1X1VH
Yelakey 15.7" Jesus Plush that Breathes, Soothing Light Up Musical Toy | with Glow & Songs, Jesus Stuffed Doll, Jesus Toys, Christmas Gift, Easter Toy Savior Doll
Price
$32.99
Rating
4.7
Reviews
554
Latest month sales
B0D8KGYNLC
Yelakey 15.7" Jesus Plush that Breathes, Soothing Light Up Musical Toy | with Glow&Songs, Jesus Stuffed Doll, Soothing Jesus Toys, Easter Toy Savior Doll, Christian Catholic Religious Plushie
Unlock to view ASIN details and product titles
Price
$31.99
Rating
4.7
Reviews
554
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this jesus plush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card