Jester Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jester Hat sales on Amazon US totaled 5,550 units in July 2026 (▲ 11.1% vs. the prior month), generating an estimated $74,968 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.1% of unit volume and 85.5% of revenue, while a typical listing is priced at $20.19. The keyword itself pulled 18,707 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the jester hat Top 50 moved 58,200 units and $839,617 in cumulative sales — an average of 4,850 units and $69,968 per month. Monthly throughput topped out at 13,950 units in October 2025 and dipped to 2,650 in August 2025, leaving the latest reading 109.4% higher than August 2025.
Jester Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.5K
▲ 11.1% MoM
Monthly Revenue 2026/07
$75K
▲ 8.3% MoM
Top 10 Market Share 2026/07
90.1%
Jester Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jester hat listing on Amazon US in July 2026 is ASIN B0DNQDFLSX (Brand: Aiermo), which sold 2,000 units at $13.88 apiece — equal to 36.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,000 units and $64,095 in July 2026 — 90.1% of unit volume and 85.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jester Hat' on Amazon
July 2026
Is 90.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DNQDFLSX
Colorful Helicopter Baseball Cap: Neutral Adjustable Cute Baseball Helicopter Propeller Cap Snapback Cap
2K
▲ 0.0%vs. prior month
$27.8K
latest month
12-month trend
B002RHPSYM
Rhode Island Novelty Deluxe Black Magician Butler Formal Costume Top Hat, One Per Order
1K
▲ 11.1%vs. prior month
$7.9K
latest month
12-month trend
B0D9TFB5NL
Men's Visor with Hair Fake Hairs Visor Hat with Hair for Men Funny Spiked Sun Hats Novelty Baseball Wig Caps Birthday Gift…
800
▲ 14.3%vs. prior month
$12K
latest month
12-month trend
B075DH356V
Beistle Beistle 60342 Felt Robin Hood Hat, One Size, Multicolor
300
▲ 50.0%vs. prior month
$3.4K
latest month
12-month trend
B09BCS76B7
Sintege 4 Pcs Adult Propeller Hat Rainbow Baseball Cap Bow Tie set 4 Color
200
▲ 100.0%vs. prior month
$4.2K
latest month
12-month trend
B0BZXD54VM
Unisex Baseball Cap, Colorful Adjustable Cute Baseball Helicopter Propeller Hat Snapback Hat for School Girl Boy
200
vs. prior month
$2.7K
latest month
12-month trend
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Best Jester Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aiermo is the best-performing jester hat brand in July 2026, moving 2,000 units across 1 ASIN for 40.0% of Top 10 volume. Rhode Island Novelty follows with 1,000 units (20.0%), ahead of HAFKOIS on 800 units (16.0%).
With 10 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.00 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aiermo
1 ASIN in Top 10
40.0%
Units
2K
Revenue
$27.8K
Avg. price
$13.88
B0DNQDFLSX
$13.88·★4.6·225 revsColorful Helicopter Baseball Cap: Neutral Adjustable Cute Baseball Helicopter Propeller Cap Snapback Cap
Units sold2K
Rhode Island Novelty
1 ASIN in Top 10
20.0%
Units
1K
Revenue
$7.9K
Avg. price
$9.00
B002RHPSYM
$9.00·★4.3·2.8K revsRhode Island Novelty Deluxe Black Magician Butler Formal Costume Top Hat, One Per Order
Units sold1K
HAFKOIS
1 ASIN in Top 10
16.0%
Units
800
Revenue
$12K
Avg. price
$14.97
B0D9TFB5NL
$14.97·★4.5·863 revsMen's Visor with Hair Fake Hairs Visor Hat with Hair for Men Funny Spiked Sun Hats Novelty Baseball Wig Caps Birthday Gift…
Units sold800
Trending Jester Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BZXD54VM booked 200 units at $13.95. On the growth side, B09BCS76B7 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FZ82RSBQ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BZXD54VM
Unisex Baseball Cap, Colorful Adjustable Cute Baseball Helicopter Propeller Hat Snapback Hat for School Girl Boy
Price
$13.95
Rating
4.4
Reviews
193
Latest month sales
B09BCS76B7
Sintege 4 Pcs Adult Propeller Hat Rainbow Baseball Cap Bow Tie set 4 Color
Price
$19.99
Rating
4.6
Reviews
394
Latest month sales
B0FZ82RSBQ
Clown Hat Headband Black and White Mini Jester Costume Accessory
Unlock to view ASIN details and product titles
Price
$14.99
Rating
3.6
Reviews
31
Latest month sales
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