Jergens Tanning Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jergens Tanning Lotion sales on Amazon US totaled 322,900 units in July 2026 (▼ 21.2% vs. the prior month), generating an estimated $4,757,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.3% of unit volume and 54.0% of revenue, while a typical listing is priced at $13.58. The keyword itself pulled 12,265 Amazon queries over the same period (▼ 24.0% MoM).
Zooming out to the 12-month window ending July 2026, the jergens tanning lotion Top 50 moved 2,932,550 units and $40,951,079 in cumulative sales — an average of 244,379 units and $3,412,590 per month. Monthly throughput topped out at 410,000 units in June 2026 and dipped to 146,500 in December 2025, leaving the latest reading 69.0% higher than August 2025.
Jergens Tanning Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
322.9K
▼ 21.2% MoM
Monthly Revenue 2026/07
$4.8M
▼ 19.2% MoM
Top 10 Market Share 2026/07
48.3%
Jergens Tanning Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jergens tanning lotion listing on Amazon US in July 2026 is ASIN B00L2PB3BW (Brand: Beauty by Earth), which sold 40,000 units at $35.99 apiece — equal to 12.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 156,000 units and $2,567,740 in July 2026 — 48.3% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jergens Tanning Lotion' on Amazon
July 2026
Is 48.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00L2PB3BW
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B001UTK76C
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
20K
▼ 33.3%vs. prior month
$209.4K
latest month
12-month trend
B07DP5JQH2
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B000GG2HOU
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
10K
▲ 0.0%vs. prior month
$120.5K
latest month
12-month trend
B001PBOKRM
Jergens Cherry Almond Hand & Body Lotion, Dry Skin, 32 fl oz | Fast-Absorbing Moisturizer, Vitamins E, C & B5, Softens Dry Skin, Dermatologist Tested, Cherry Almond Scent
10K
▲ 0.0%vs. prior month
$104.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Jergens Tanning Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jergens is the best-performing jergens tanning lotion brand in July 2026, moving 70,000 units across 4 ASINs for 44.9% of Top 10 volume. Beauty by Earth follows with 40,000 units (25.6%), ahead of B.TAN on 17,000 units (10.9%).
With 6 brands splitting the Top 10 and 81.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.44 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jergens
4 ASINs in Top 10
44.9%
Units
70K
Revenue
$737.9K
Avg. price
$10.44
B0034F9K36
$10.40·★4.8·46K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
Units sold20KB001UTK76C
$10.47·★4.5·42.6K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
Units sold20KB07DP5JQH2
$10.47·★4.5·42.6K revsJergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
Units sold20KB001PBOKRM
$10.40·★4.8·31.3K revsJergens Cherry Almond Hand & Body Lotion, Dry Skin, 32 fl oz | Fast-Absorbing Moisturizer, Vitamins E, C & B5, Softens Dry Skin, Dermatologist Tested, Cherry Almond Scent
Units sold10K
Beauty by Earth
1 ASIN in Top 10
25.6%
Units
40K
Revenue
$1.4M
Avg. price
$35.99
B00L2PB3BW
$35.99·★4.2·27.6K revsBeauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
Units sold40K
B.TAN
2 ASINs in Top 10
10.9%
Units
17K
Revenue
$180.9K
Avg. price
$10.97
B091BCL3RJ
$9.95·★4.4·8.5K revsB.TAN SPF 0 Deep Tanning Oil | Get Tanned Intensifier Dry Spray - Fast, Ultra Dark, Outdoor Use, Packed with Sun Tan Accelerating Actives, Hydrating Bronze Glow, Beach & Pool Essentials, 8 Fl Oz
Units sold9KB09B4F55NY
$11.99·★4.3·51.5K revsB.TAN Ultra Dark Self Tanner Mousse | I Want The Darkest Tan Possible - Fast, 1 Hour Express Sunless Tanning Foam, Golden Bronzing Glow, Face & Body, No Fake Tan Smell, Vegan, Cruelty Free, 6.7 Fl Oz
Units sold8K
Trending Jergens Tanning Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GT16PZ31 leads positive momentum with ▲ 20.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GT16PZ31
Palmer’s Cocoa Butter Formula, Natural Bronze Sunless Tanning Moisturizing Body Oil (8.5 fl oz), Face & Body Gradual Tanner, Buildable, Natural-Looking Tan in 3 Days, No Streak, 48-Hour Moisture
Price
$10.99
Rating
4.1
Reviews
255
Latest month sales
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