Jelly Roll Fabric Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Jelly Roll Fabric sales on Amazon US totaled 14,050 units in July 2026 (▼ 18.6% vs. the prior month), generating an estimated $206,762 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.2% of unit volume and 64.8% of revenue, while a typical listing is priced at $21.85. The keyword itself pulled 30,796 Amazon queries over the same period (▲ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the jelly roll fabric Top 50 moved 168,550 units and $2,736,292 in cumulative sales — an average of 14,046 units and $228,024 per month. Monthly throughput topped out at 19,700 units in November 2025 and dipped to 7,450 in May 2026, leaving the latest reading 13.3% higher than August 2025.
Jelly Roll Fabric Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.1K
▼ 18.6% MoM
Monthly Revenue 2026/07
$206.8K
▼ 24.3% MoM
Top 10 Market Share 2026/07
76.2%
Jelly Roll Fabric Market Share & Sales Concentration on Amazon US — July 2026
The most-sold jelly roll fabric listing on Amazon US in July 2026 is ASIN B0C1FRTC9D (Brand: OZXTYO), which sold 5,000 units at $5.95 apiece — equal to 35.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,700 units and $134,053 in July 2026 — 76.2% of unit volume and 64.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Jelly Roll Fabric' on Amazon
July 2026
Is 76.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1FRTC9D
Sewing Clips,100 Pcs,Sewing Clips for Fabric | Fabric Clips for Sewing and Quilting,Quilting Clips for Binding,Sewing Accessories and Supplies(9 Colors)
5K
▼ 16.7%vs. prior month
$29.8K
latest month
12-month trend
B08YJMPL31
Aubliss 50pcs 100% Cotton Fabric Bundle 10" x 10" PreCut Fat Squares Sheets | Printed Floral Sewing Supplies for Patchwork Sewing DIY Crafting Quilting Fabric (50PCS 10"x10", Solid)
2K
▲ 0.0%vs. prior month
$30.8K
latest month
12-month trend
B09YCTGVVW
Clover Needlecraft Inc Fabric Tube Maker, Green
1K
▲ 0.0%vs. prior month
$14.2K
latest month
12-month trend
B07VHMT14L
150Pcs 4" x 4" (10cm x 10cm) Cotton Craft Fabric Bundle Squares,Squares Sheets Patchwork,Pre-Cut Quilt Squares,DIY Sewing Quarters Bundle,Quilting Fabric Bundles
800
▲ 33.3%vs. prior month
$8K
latest month
12-month trend
B0BZJLVJJJ
Tinyspool & Co. Tinyspool & Co.'s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies, Crafting, and Sewing, Soft Cotton Strip for Blanket, Rug, Upholstery, Home Decor, and Purse Making, Cottagecore
500
▼ 44.4%vs. prior month
$13.5K
latest month
12-month trend
B0B86P1KQX
Tinyspool & Co.'s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies, Crafting, Sewing, Soft Cotton Strip for Blanket, Rug, Upholstery, Home Decor, and Purse Making, Waterlily Pond
400
▼ 42.9%vs. prior month
$10.8K
latest month
12-month trend
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Best Jelly Roll Fabric Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OZXTYO is the best-performing jelly roll fabric brand in July 2026, moving 5,000 units across 1 ASIN for 46.7% of Top 10 volume. Aubliss follows with 2,000 units (18.7%), ahead of Tinyspool & Co. on 1,700 units (15.9%).
With 6 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.95 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OZXTYO
1 ASIN in Top 10
46.7%
Units
5K
Revenue
$29.8K
Avg. price
$5.95
B0C1FRTC9D
$5.95·★4.8·4.1K revsSewing Clips,100 Pcs,Sewing Clips for Fabric | Fabric Clips for Sewing and Quilting,Quilting Clips for Binding,Sewing Accessories and Supplies(9 Colors)
Units sold5K
Aubliss
1 ASIN in Top 10
18.7%
Units
2K
Revenue
$30.8K
Avg. price
$12.91
B08YJMPL31
$12.91·★4.5·2K revsAubliss 50pcs 100% Cotton Fabric Bundle 10" x 10" PreCut Fat Squares Sheets | Printed Floral Sewing Supplies for Patchwork Sewing DIY Crafting Quilting Fabric (50PCS 10"x10", Solid)
Units sold2K
Tinyspool & Co.
5 ASINs in Top 10
15.9%
Units
1.7K
Revenue
$45.9K
Avg. price
$26.99
B0BZJLVJJJ
$26.99·★4.8·3K revsTinyspool & Co. Tinyspool & Co.'s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies, Crafting, and Sewing, Soft Cotton Strip for Blanket, Rug, Upholstery, Home Decor, and Purse Making, Cottagecore
Units sold500B0B86P1KQX
$26.99·★4.8·3K revsTinyspool & Co.'s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies, Crafting, Sewing, Soft Cotton Strip for Blanket, Rug, Upholstery, Home Decor, and Purse Making, Waterlily Pond
Units sold400B0D7J5HNXQ
$26.99·★4.8·3K revsTinyspool & Co.'s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies, Crafting, and Sewing, Soft Cotton Strip for Blanket, Rug, Upholstery, Home Decor, and Purse Making, Fall is Here
Units sold300B0BZJMM5YQ
$26.99·★4.8·3K revsTinyspool & Co.'s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies, Crafting, and Sewing, Soft Cotton Strip for Blanket, Rug, Upholstery, Home Decor, and Purse Making, Merry Mermaid
Units sold300B0CRRY9859
$26.99·★4.8·3K revsTinyspool & Co.'s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies, Crafting, and Sewing, Soft Cotton Strip for Blanket, Rug, Upholstery, Home Decor, and Purse Making, Eternal Bleu
Units sold200
Trending Jelly Roll Fabric Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FGWYHRGJ booked 200 units at $26.99, with ▲ 0.0% MoM change. On the growth side, B0FC1FN8YV leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FWJ6PDHB close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FGWYHRGJ
Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting, Crafting, and Sewing, 40 Strips 2.5" x 44" Assorted Bundles for Rugs, Quilts, DIY Crafts and Home Decor-Winter Christmas
Price
$26.99
Rating
4.8
Reviews
627
Latest month sales
B0FC1FN8YV
VONEEDL Jelly Roll Batting Strip – 2 1/4 Inch x 150 Yards Cotton Blend Batting Roll for Jelly Roll Rugs, Throw Rugs, Quilting, Sewing Projects, Braided Rugs, 3 Rolls, 1mm Thick
Price
$20.99
Rating
4.8
Reviews
135
Latest month sales
B0FWJ6PDHB
40Pcs 100% Cotton Fabric Jelly Roll Precut Quilting Strips 2.56x19.6in | Premium Precut Cotton Bundles, Vintage Floral Fabric Strips for Quilting, Easter DIY Sewing & Cottage Core Craft Projects
Unlock to view ASIN details and product titles
Price
$3.49
Rating
4.2
Reviews
173
Latest month sales
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