Fabric Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fabric sales on Amazon US totaled 759,000 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $8,247,060 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.4% of unit volume and 51.5% of revenue, while a typical listing is priced at $11.75. The keyword itself pulled 103,423 Amazon queries over the same period (▲ 30.9% MoM).
Zooming out to the 12-month window ending July 2026, the fabric Top 50 moved 8,364,550 units and $93,139,829 in cumulative sales — an average of 697,046 units and $7,761,652 per month. Monthly throughput topped out at 837,000 units in June 2026 and dipped to 465,000 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Fabric Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
759K
▼ 9.3% MoM
Monthly Revenue 2026/07
$8.2M
▼ 8.2% MoM
Top 10 Market Share 2026/07
51.4%
Fabric Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fabric listing on Amazon US in July 2026 is ASIN B00B6A6XOK (Brand: Band-Aid), which sold 80,000 units at $8.97 apiece — equal to 10.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $4,248,200 in July 2026 — 51.4% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fabric' on Amazon
July 2026
Is 51.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00B6A6XOK
BAND-AID Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count
80K
▼ 11.1%vs. prior month
$714.4K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B00006IDL6
BAND-AID Brand Flexible Fabric Adhesive Bandages, All One Size, 100 Count
50K
▼ 28.6%vs. prior month
$447K
latest month
12-month trend
B003FULBQ4
Bounce Fabric Softener Sheets, Outdoor Fresh Scent, 240 Count
40K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0CMD7TNS8
FITTDYHE Fabric Glue Permanent, 60 ML Washable Clear Clothing Glue, Super Fabric Glue for Rhinestones, Patches, Clothes, Denim, Leather, Polyester, Fabrics, Doll Repair, Flannel, Cotton
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fabric Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Band-Aid is the best-performing fabric brand in July 2026, moving 130,000 units across 2 ASINs for 33.3% of Top 10 volume. Downy follows with 100,000 units (25.6%), ahead of Lysol on 60,000 units (15.4%).
With 7 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Band-Aid
2 ASINs in Top 10
33.3%
Units
130K
Revenue
$1.2M
Avg. price
$8.97
B00B6A6XOK
$8.97·★4.8·96.2K revsBAND-AID Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count
Units sold80KB00006IDL6
$8.97·★4.8·61K revsBAND-AID Brand Flexible Fabric Adhesive Bandages, All One Size, 100 Count
Units sold50K
Downy
3 ASINs in Top 10
25.6%
Units
100K
Revenue
$1.3M
Avg. price
$12.30
B0C8XBKZYG
$12.97·★4.8·37.9K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60KB0C8X2Z37V
$12.97·★4.8·30.6K revsDowny Soft, 2 in 1 Soft and Fresh Liquid Fabric Softener, Cool Cotton, 140 fl oz, 190 Loads, Fabric Conditioner Liquid provides softness and freshness for fabrics
Units sold20KB0CCK41736
$10.97·★4.8·38K revsDowny Fabric Softener Liquid, April Fresh Scent, 111 fl oz, 150 Loads
Units sold20K
Lysol
1 ASIN in Top 10
15.4%
Units
60K
Revenue
$778.2K
Avg. price
$12.97
B01N6BP63M
$12.97·★4.8·112.8K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60K
Trending Fabric Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D6QX1MRC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0CCK3WPR7 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6QX1MRC
Orange Factory Criss Cross Chair, Wide Fabric Vanity Desk Seat, Beige Wheel | Cross-Legged with 360° Swivel, Height Adjustable, Smooth and Silent Wheels, Comfy Seating for Office, Desk, or Computer Use
Price
$69.98
Rating
4.4
Reviews
791
Latest month sales
B0CCK3WPR7
Downy 2 in 1 Liquid Fabric Softener, April Fresh, 44 fl oz, 60 Loads, Fabric Conditioner Liquid Provides Softness and Freshness for Fabrics
Price
$4.97
Rating
4.8
Reviews
3.6K
Latest month sales
B0BS4H4W2R
Febreze Touch Fabric Spray, Air Freshener, Odor-Fighting Fabric Refresher, Couch and Linen Spray, Sneaker Balls Alternative, Ocean and Mountain Scent, Multicolor, 16.9oz, 2ct
Unlock to view ASIN details and product titles
Price
$19.78
Rating
4.6
Reviews
13.3K
Latest month sales
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