Ivory Soap Bar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ivory Soap Bar sales on Amazon US totaled 425,500 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $5,141,865 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 58.9% of revenue, while a typical listing is priced at $12.43. The keyword itself pulled 42,142 Amazon queries over the same period (▲ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the ivory soap bar Top 50 moved 4,045,900 units and $47,512,292 in cumulative sales — an average of 337,158 units and $3,959,358 per month. Monthly throughput topped out at 495,700 units in June 2026 and dipped to 223,400 in May 2026, leaving the latest reading 70.5% higher than August 2025.
Ivory Soap Bar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
425.5K
▼ 14.2% MoM
Monthly Revenue 2026/07
$5.1M
▼ 10.9% MoM
Top 10 Market Share 2026/07
56.4%
Ivory Soap Bar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ivory soap bar listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 16.5% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $3,027,300 in July 2026 — 56.4% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ivory Soap Bar' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B002TSA93Y
Dove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
20K
▼ 33.3%vs. prior month
$259.4K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B09M7SPFSJ
Ivory Body Wash, Designed for the Whole Family, Gentle Formula, Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones, for Sensitive Skin, Designed for Skin's pH, Original Scent, 35 oz
20K
▼ 50.0%vs. prior month
$92.4K
latest month
12-month trend
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
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Best Ivory Soap Bar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing ivory soap bar brand in July 2026, moving 190,000 units across 6 ASINs for 79.2% of Top 10 volume. IVORY follows with 20,000 units (8.3%), ahead of Irish Spring on 10,000 units (4.2%).
With 5 brands splitting the Top 10 and 91.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $16.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
6 ASINs in Top 10
79.2%
Units
190K
Revenue
$2.4M
Avg. price
$12.64
B001ET7IQK
$12.97·★4.8·18.2K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB0026IJF96
$12.97·★4.8·2.8K revsDove Gentle Exfoliating Beauty Bar Soap , Renewing 8 Count 3.75 oz | For exfoliating care, Helps smooth dull skin, With plant-based cleansers, Sulfate-free
Units sold10K
IVORY
1 ASIN in Top 10
8.3%
Units
20K
Revenue
$92.4K
Avg. price
$6.97
B09M7SPFSJ
$6.97·★4.8·20.3K revsIvory Body Wash, Designed for the Whole Family, Gentle Formula, Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones, for Sensitive Skin, Designed for Skin's pH, Original Scent, 35 oz
Units sold20K
Irish Spring
1 ASIN in Top 10
4.2%
Units
10K
Revenue
$231.8K
Avg. price
$16.16
B07FY17L3N
$16.16·★4.8·40.3K revsIrish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
Units sold10K
Trending Ivory Soap Bar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00II93O2G leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0097PF0VI close behind at ▲ 800.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00II93O2G
Zest Bar Soap - 8 Bars - Enriched With Cocoa Butter And Shea for Ultra Moisturizing Cleansing - Leaves Your Body Feeling Silky Smooth And Deeply Moisturized | Enriched With Cocoa Butter And Shea, Ultra Moisturizing Cleansing, Leaves Your Body Feeling Silky Smooth, Deeply Moisturized
Price
$5.64
Rating
4.7
Reviews
7.5K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Price
$5.64
Rating
4.6
Reviews
6K
Latest month sales
B0GFMMW31V
5 Pcs Persimmon Soap for Old People Smell, Persimmon Soap Bar for Body Odor Control, Natural Organic Deodorant Body Wash Soap for Women & Men
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.2
Reviews
394
Latest month sales
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