Ivory Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ivory Soap sales on Amazon US totaled 491,500 units in July 2026 (▼ 20.9% vs. the prior month), generating an estimated $5,899,193 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 59.0% of revenue, while a typical listing is priced at $12.15. The keyword itself pulled 28,236 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the ivory soap Top 50 moved 4,357,950 units and $51,601,429 in cumulative sales — an average of 363,163 units and $4,300,119 per month. Monthly throughput topped out at 621,100 units in June 2026 and dipped to 246,450 in May 2026, leaving the latest reading 94.8% higher than August 2025.
Ivory Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
491.5K
▼ 20.9% MoM
Monthly Revenue 2026/07
$5.9M
▼ 18.8% MoM
Top 10 Market Share 2026/07
61.0%
Ivory Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ivory soap listing on Amazon US in July 2026 is ASIN B09DDD6YGJ (Brand: Dove), which sold 70,000 units at $10.97 apiece — equal to 14.2% of every unit tracked in this report.
The Top 10 ASINs account for 300,000 units and $3,480,100 in July 2026 — 61.0% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ivory Soap' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B09M7SPFSJ
Ivory Body Wash, Designed for the Whole Family, Gentle Formula, Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones, for Sensitive Skin, Designed for Skin's pH, Original Scent, 35 oz
20K
▼ 50.0%vs. prior month
$92.4K
latest month
12-month trend
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Best Ivory Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing ivory soap brand in July 2026, moving 230,000 units across 5 ASINs for 76.7% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (6.7%), ahead of IVORY on 20,000 units (6.7%).
With 5 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
5 ASINs in Top 10
76.7%
Units
230K
Revenue
$2.8M
Avg. price
$11.58
B09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB001ET7IQK
$12.97·★4.8·18.3K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
Units sold50KB08TLGQW7Q
$11.00·★4.8·2.7K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20KB0CGYP4GYY
$9.97·★4.7·6K revsDove Serum+ Hydration Body Wash Hyaluronic Acid 6% Hydration Serum, 18.5 oz | Serum-infused moisturizing body wash with 6% hydration serum and hyaluronic acid for dry, dehydrated skin
Units sold20K
DOVE MEN + CARE
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.7·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
IVORY
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$92.4K
Avg. price
$6.97
B09M7SPFSJ
$6.97·★4.8·20.4K revsIvory Body Wash, Designed for the Whole Family, Gentle Formula, Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones, for Sensitive Skin, Designed for Skin's pH, Original Scent, 35 oz
Units sold20K
Trending Ivory Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G4DP6RYL leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0G4DJLJWH close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G4DP6RYL
Ivory Sensitive Bar Soap, Designed for Whole Family, Fragrance Free, 99.44% Pure Formula, Plant-Based Cleanser, Made Without Heavy Perfume, Parabens, Phthalates, For All Skin Types, 3.17 oz (10 Count)
Price
$6.64
Rating
4.7
Reviews
687
Latest month sales
B0G4DJLJWH
Ivory Sensitive Bar Soap, Designed for Whole Family, Fragrance Free, 99.44% Pure Formula, Plant-Based Cleanser, Made Without Heavy Perfume, Parabens, Phthalates, For All Skin Types, 3.17 oz (12 Count)
Price
$7.97
Rating
4.7
Reviews
687
Latest month sales
B003YOON0C
Dove Beauty Bar Soap Shea Butter 4 Count 3.75 oz | or Nourished, Radiant Skin, Enriches SkinF
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.8
Reviews
30.9K
Latest month sales
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