Isopure Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Isopure sales on Amazon US totaled 523,000 units in July 2026 (▼ 6.1% vs. the prior month), generating an estimated $18,835,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.1% of unit volume and 53.8% of revenue, while a typical listing is priced at $47.30. The keyword itself pulled 36,388 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the isopure Top 50 moved 5,087,250 units and $175,993,390 in cumulative sales — an average of 423,938 units and $14,666,116 per month. Monthly throughput topped out at 557,000 units in June 2026 and dipped to 264,100 in May 2026, leaving the latest reading 24.8% higher than August 2025.
Isopure Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
523K
▼ 6.1% MoM
Monthly Revenue 2026/07
$18.8M
▼ 8.5% MoM
Top 10 Market Share 2026/07
63.1%
Isopure Market Share & Sales Concentration on Amazon US — July 2026
The most-sold isopure listing on Amazon US in July 2026 is ASIN B002DYIZEE (Brand: Optimum Nutrition), which sold 80,000 units at $14.68 apiece — equal to 15.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $10,142,000 in July 2026 — 63.1% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Isopure' on Amazon
July 2026
Is 63.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B085Z9P87K
Momentous Creatine Monohydrate Powder, 5g per Serving, Unflavored | Supports Lean Muscle, Strength, Recovery, & Cognitive Function, NSF Certified for Sport, Non-GMO & Gluten-Free (90 Servings)
30K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Isopure Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optimum Nutrition is the best-performing isopure brand in July 2026, moving 110,000 units across 2 ASINs for 33.3% of Top 10 volume. Orgain follows with 60,000 units (18.2%), ahead of Premier Protein on 50,000 units (15.2%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $28.77 to $32.22, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optimum Nutrition
2 ASINs in Top 10
33.3%
Units
110K
Revenue
$2.6M
Avg. price
$32.22
B002DYIZEE
$14.68·★4.6·78.6K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold80KB000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30K
Orgain
1 ASIN in Top 10
18.2%
Units
60K
Revenue
$1.8M
Avg. price
$31.98
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60K
Premier Protein
2 ASINs in Top 10
15.2%
Units
50K
Revenue
$1.4M
Avg. price
$28.77
B06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30KB06Y5ZG66K
$29.97·★4.6·28.4K revsPremier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Units sold20K
Trending Isopure Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B099J2SWXV booked 20K units at $38.22, with ▲ 100.0% MoM change. On the growth side, B06ZZ3PJQD leads positive momentum with ▲ 200.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
B00SCO8AA8
Isopure Zero Carb Whey Isolate Protein Powder, Unflavored 1 LB | 25g Protein Per Serving, 100% Whey Protein Isolate, Gluten Free, with Added Vitamins for Immune Support & Muscle Recovery
Price
$34.11
Rating
4.4
Reviews
40.4K
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Unlock to view ASIN details and product titles
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this isopure report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card