Irish Spring Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Irish Spring sales on Amazon US totaled 364,400 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $4,450,693 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.9% of unit volume and 65.1% of revenue, while a typical listing is priced at $13.28. The keyword itself pulled 16,022 Amazon queries over the same period (▼ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the irish spring Top 50 moved 3,195,150 units and $37,807,443 in cumulative sales — an average of 266,263 units and $3,150,620 per month. Monthly throughput topped out at 398,800 units in June 2026 and dipped to 168,050 in May 2026, leaving the latest reading 41.7% higher than August 2025.
Irish Spring Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
364.4K
▼ 8.6% MoM
Monthly Revenue 2026/07
$4.5M
▼ 6.6% MoM
Top 10 Market Share 2026/07
65.9%
Irish Spring Market Share & Sales Concentration on Amazon US — July 2026
The most-sold irish spring listing on Amazon US in July 2026 is ASIN B09DDD6YGJ (Brand: Dove), which sold 70,000 units at $10.97 apiece — equal to 19.2% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $2,898,000 in July 2026 — 65.9% of unit volume and 65.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Irish Spring' on Amazon
July 2026
Is 65.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
B09GN1YRVP
Irish Spring Body Wash for Men, Original Scent, 887 mL | Face and Body Wash, Men’s Body Wash, Paraben-Free, Moisturizing, Retains Skin's Natural Moisture, Grooming
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B0FX5PDSZ2
Old Spice Body Wash for Men, Cashmere + Vanilla Wood Scent, 20 fl oz | Spice Alchemist Collection | 24/7 Cologne Infused Hydration | No Trade Off Formula | Free of Phthalates Silicones & Dyes
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
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Best Irish Spring Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing irish spring brand in July 2026, moving 140,000 units across 3 ASINs for 58.3% of Top 10 volume. Irish Spring follows with 30,000 units (12.5%), ahead of DOVE MEN + CARE on 20,000 units (8.3%).
With 7 brands splitting the Top 10 and 79.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.55 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
3 ASINs in Top 10
58.3%
Units
140K
Revenue
$1.7M
Avg. price
$12.30
B09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
Units sold50KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20K
Irish Spring
2 ASINs in Top 10
12.5%
Units
30K
Revenue
$370.6K
Avg. price
$11.55
B09GN1YRVP
$6.94·★4.7·27.8K revsIrish Spring Body Wash for Men, Original Scent, 887 mL | Face and Body Wash, Men’s Body Wash, Paraben-Free, Moisturizing, Retains Skin's Natural Moisture, Grooming
Units sold20KB07FY17L3N
$16.16·★4.8·40.3K revsIrish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
Units sold10K
DOVE MEN + CARE
1 ASIN in Top 10
8.3%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.8·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Trending Irish Spring Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CNJ48DND leads positive momentum with ▲ 1900.0% MoM growth on 10K units, with B0097PF0VI close behind at ▲ 800.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Price
$5.64
Rating
4.6
Reviews
6K
Latest month sales
B0033RRDCK
Irish Spring Deodorant Soap Bars Original, 3 Count
Unlock to view ASIN details and product titles
Price
$6.93
Rating
4.8
Reviews
345
Latest month sales
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