Polaroid Camera Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Polaroid Camera sales on Amazon US totaled 18,700 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $2,604,407 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 44.4% of revenue, while a typical listing is priced at $146.15. The keyword itself pulled 482,028 Amazon queries over the same period (▲ 1.2% MoM).

Zooming out to the 12-month window ending July 2026, the polaroid camera Top 50 moved 270,150 units and $34,211,599 in cumulative sales — an average of 22,513 units and $2,850,967 per month. Monthly throughput topped out at 70,650 units in December 2025 and dipped to 11,700 in May 2026, leaving the latest reading 31.2% higher than August 2025.

270.1KTotal units sold · Last 12 months
$34.2MTotal revenue · Last 12 months
482K▲ 1.2% MoM
Monthly search volume
$146.15Avg. price · July 2026

Polaroid Camera Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales14.3K
Revenue$1.9M

2025/09

Sales12.8K
Revenue$1.7M

2025/10

Sales17.6K
Revenue$2.2M

2025/11

Sales42.5K
Revenue$5.2M

2025/12

Sales70.7K
Revenue$8.4M

2026/01

Sales14.7K
Revenue$1.8M

2026/02

Sales15.1K
Revenue$2M

2026/03

Sales16.4K
Revenue$2.1M

2026/04

Sales15.3K
Revenue$2.1M

2026/05

Sales11.7K
Revenue$1.5M

2026/06

Sales20.4K
Revenue$2.7M
18.7K

2026/07

Sales18.7K
Revenue$2.6M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

18.7K

▼ 8.8% MoM

Monthly Revenue 2026/07

$2.6M

▼ 4.2% MoM

Top 10 Market Share 2026/07

50.8%

See the Top 10 ASINs driving 50.8% of sales

Polaroid Camera Market Share & Sales Concentration on Amazon US — July 2026

The most-sold polaroid camera listing on Amazon US in July 2026 is ASIN B0DTTMYBRH (Brand: Polaroid), which sold 2,000 units at $159.99 apiece — equal to 10.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 9,500 units and $1,156,895 in July 2026 — 50.8% of unit volume and 44.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Polaroid Camera' on Amazon

July 2026
ASINSIGHT Logo
50.8% Volume Share 9.5K units sold
44.4% Revenue Share $1.2M estimated
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Top 5 Volume Share breakdown

B0DTTMYBRH 10.7%
B0BWNYPCT1 5.3%
B0C6F21D9C 5.3%
B0B193C2FZ 5.3%
B0BWNZLQ69 5.3%
Others 67.9%
#1
Polaroid Now 3rd Generation I-Type Instant Camera + Film Bundle - Now Black Camera + 16 Color Photos (6560)

B0DTTMYBRH

Polaroid Now 3rd Generation I-Type Instant Camera + Film Bundle - Now Black Camera + 16 Color Photos (6560)

$159.99· 4.1·1.4K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$320K

latest month

Monthly Trend

12-month trend

#2
Fujifilm Instax Mini 12 Instant Camera - Lilac Purple | Automatic exposure with selfie mirror and parallax correction for photography, travel and parties

B0BWNYPCT1

Fujifilm Instax Mini 12 Instant Camera - Lilac Purple | Automatic exposure with selfie mirror and parallax correction for photography, travel and parties

$83.98· 4.6·1.5K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$82.6K

latest month

Monthly Trend

12-month trend

#3
Instant Print Camera for Kids,2.4 Inch Screen Kids Instant Cameras, Christmas Birthday Gifts for Girls Age 3-12, Portable Toddler Toy for 3 4 5 6 7 8 9 10 Year Old Girls Boys Purple | Christmas Birthday Gifts for Girls Age 3-12, Portable Toddler Toy for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Boys Purple

B0C6F21D9C

Instant Print Camera for Kids,2.4 Inch Screen Kids Instant Cameras, Christmas Birthday Gifts for Girls Age 3-12, Portable Toddler Toy for 3 4 5 6 7 8 9 10 Year Old Girls Boys Purple | Christmas Birthday Gifts for Girls Age 3-12, Portable Toddler Toy for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Boys Purple

$33.98· 4.5·4.7K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$37.9K

latest month

Monthly Trend

12-month trend

#4
Fujifilm Instax Mini 41 Instant Camera Vintage Black. + Fujifilm Value Pack (40 Sheets) + Shutter Accessories Bundle, Includes Vintage Style Compatible Carrying Case, Black Photo Album 64 Pockets

B0B193C2FZ

Fujifilm Instax Mini 41 Instant Camera Vintage Black. + Fujifilm Value Pack (40 Sheets) + Shutter Accessories Bundle, Includes Vintage Style Compatible Carrying Case, Black Photo Album 64 Pockets

$169.95· 4.5·1.1K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$169.9K

latest month

Monthly Trend

12-month trend

#5
Fujifilm Instax Mini 12 Instant Film Camera - Pastel Blue | Instax Mini 12 with automatic exposure and selfie mirror for photography, scrapbooking and gifting

B0BWNZLQ69

Fujifilm Instax Mini 12 Instant Film Camera - Pastel Blue | Instax Mini 12 with automatic exposure and selfie mirror for photography, scrapbooking and gifting

$79.99· 4.5·1.2K reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$82.7K

latest month

Monthly Trend

12-month trend

#6
Fujifilm Instax Mini 12 Instant Camera Clay White & 60 Fuji Film Sheets | Bundle with Sturdy Tiger Accessories, Carrying Case and 64-Pocket Photo Album

B0C32CZ4DS

Fujifilm Instax Mini 12 Instant Camera Clay White & 60 Fuji Film Sheets | Bundle with Sturdy Tiger Accessories, Carrying Case and 64-Pocket Photo Album

$172.95· 4.6·1.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$172.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Polaroid Camera Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Fujifilm is the best-performing polaroid camera brand in July 2026, moving 6,000 units across 7 ASINs for 63.2% of Top 10 volume. Polaroid follows with 2,000 units (21.1%), ahead of Dylanto on 1,000 units (10.5%).

With 4 brands splitting the Top 10 and 94.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $33.98 to $159.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

63.2%
21.1%
10.5%
Fujifilm
Polaroid
Dylanto
Other brands
1

Fujifilm

7 ASINs in Top 10

63.2%

Units

6K

Revenue

$766.6K

Avg. price

$132.96

  • Fujifilm Instax Mini 12 Instant Camera - Lilac Purple | Automatic exposure with selfie mirror and parallax correction for photography, travel and parties

    B0BWNYPCT1

    $83.98·4.6·1.5K revs

    Fujifilm Instax Mini 12 Instant Camera - Lilac Purple | Automatic exposure with selfie mirror and parallax correction for photography, travel and parties

    Units sold1K
  • Fujifilm Instax Mini 41 Instant Camera Vintage Black. + Fujifilm Value Pack (40 Sheets) + Shutter Accessories Bundle, Includes Vintage Style Compatible Carrying Case, Black Photo Album 64 Pockets

    B0B193C2FZ

    $169.95·4.5·1.1K revs

    Fujifilm Instax Mini 41 Instant Camera Vintage Black. + Fujifilm Value Pack (40 Sheets) + Shutter Accessories Bundle, Includes Vintage Style Compatible Carrying Case, Black Photo Album 64 Pockets

    Units sold1K
  • Fujifilm Instax Mini 12 Instant Film Camera - Pastel Blue | Instax Mini 12 with automatic exposure and selfie mirror for photography, scrapbooking and gifting

    B0BWNZLQ69

    $79.99·4.5·1.2K revs

    Fujifilm Instax Mini 12 Instant Film Camera - Pastel Blue | Instax Mini 12 with automatic exposure and selfie mirror for photography, scrapbooking and gifting

    Units sold1K
  • Fujifilm Instax Mini 12 Instant Camera Clay White & 60 Fuji Film Sheets | Bundle with Sturdy Tiger Accessories, Carrying Case and 64-Pocket Photo Album

    B0C32CZ4DS

    $172.95·4.6·1.4K revs

    Fujifilm Instax Mini 12 Instant Camera Clay White & 60 Fuji Film Sheets | Bundle with Sturdy Tiger Accessories, Carrying Case and 64-Pocket Photo Album

    Units sold1K
  • Fujifilm Instax Mini 12 Green | Bundle includes 1 - 10pk Instax Mini White Border Film

    B0F72C159F

    $105.95·4.6·971 revs

    Fujifilm Instax Mini 12 Green | Bundle includes 1 - 10pk Instax Mini White Border Film

    Units sold1K
  • Fujifilm Instax Mini 12 Instant Camera Pastel Blue + Fuji Film Value Pack (40 Sheets) + Shutter Accessories Bundle, Incl. Compatible Carrying Case, Quicksand Beads Photo Album 64 Pockets

    B08WYX2CNY

    $158.95·4.6·2K revs

    Fujifilm Instax Mini 12 Instant Camera Pastel Blue + Fuji Film Value Pack (40 Sheets) + Shutter Accessories Bundle, Incl. Compatible Carrying Case, Quicksand Beads Photo Album 64 Pockets

    Units sold500
  • Fujifilm Instax Mini 12 Instant Camera Lilac Purple + Fuji Film Value Pack (40 Sheets) + Shutter Accessories Bundle, Incl. Compatible Carrying Case, Quicksand Beads Photo Album 64 Pockets

    B08WZ5TF9H

    $158.95·4.6·2K revs

    Fujifilm Instax Mini 12 Instant Camera Lilac Purple + Fuji Film Value Pack (40 Sheets) + Shutter Accessories Bundle, Incl. Compatible Carrying Case, Quicksand Beads Photo Album 64 Pockets

    Units sold500
2

Polaroid

1 ASIN in Top 10

21.1%

Units

2K

Revenue

$320K

Avg. price

$159.99

  • Polaroid Now 3rd Generation I-Type Instant Camera + Film Bundle - Now Black Camera + 16 Color Photos (6560)

    B0DTTMYBRH

    $159.99·4.1·1.4K revs

    Polaroid Now 3rd Generation I-Type Instant Camera + Film Bundle - Now Black Camera + 16 Color Photos (6560)

    Units sold2K
3

Dylanto

1 ASIN in Top 10

10.5%

Units

1K

Revenue

$37.9K

Avg. price

$33.98

  • Instant Print Camera for Kids,2.4 Inch Screen Kids Instant Cameras, Christmas Birthday Gifts for Girls Age 3-12, Portable Toddler Toy for 3 4 5 6 7 8 9 10 Year Old Girls Boys Purple | Christmas Birthday Gifts for Girls Age 3-12, Portable Toddler Toy for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Boys Purple

    B0C6F21D9C

    $33.98·4.5·4.7K revs

    Instant Print Camera for Kids,2.4 Inch Screen Kids Instant Cameras, Christmas Birthday Gifts for Girls Age 3-12, Portable Toddler Toy for 3 4 5 6 7 8 9 10 Year Old Girls Boys Purple | Christmas Birthday Gifts for Girls Age 3-12, Portable Toddler Toy for 3 4 5 6 7 8 9 10 11 12 Year Old Girls Boys Purple

    Units sold1K

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