Instant Pot Air Fryer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Instant Pot Air Fryer sales on Amazon US totaled 115,600 units in July 2026 (▼ 55.3% vs. the prior month), generating an estimated $12,296,962 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.0% of unit volume and 78.2% of revenue, while a typical listing is priced at $123.24. The keyword itself pulled 23,664 Amazon queries over the same period (▼ 30.7% MoM).
Zooming out to the 12-month window ending July 2026, the instant pot air fryer Top 50 moved 1,729,200 units and $182,724,239 in cumulative sales — an average of 144,100 units and $15,227,020 per month. Monthly throughput topped out at 295,850 units in November 2025 and dipped to 58,600 in May 2026, leaving the latest reading 13.4% higher than August 2025.
Instant Pot Air Fryer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
115.6K
▼ 55.3% MoM
Monthly Revenue 2026/07
$12.3M
▼ 53.2% MoM
Top 10 Market Share 2026/07
77.0%
Instant Pot Air Fryer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold instant pot air fryer listing on Amazon US in July 2026 is ASIN B0C33CHG99 (Brand: Cosori), which sold 20,000 units at $89.99 apiece — equal to 17.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $9,613,490 in July 2026 — 77.0% of unit volume and 78.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Instant Pot Air Fryer' on Amazon
July 2026
Is 77.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C33CHG99
Cosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
20K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
10K
▲ 11.1%vs. prior month
$1M
latest month
12-month trend
B01NBKTPTS
Instant Pot Duo Plus 6-Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B0DC11YH4J
CHEFMAN 2 Qt Mini Air Fryer – Digital Space-Saving Compact Air Fryer with Nonstick and Dishwasher Safe Basket, Quick & Easy Meals in Minutes, Features Digital Timer and Shake Reminder – Black
9K
▼ 10.0%vs. prior month
$386.8K
latest month
12-month trend
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B09B7SB46R
Emeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Instant Pot Air Fryer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cosori is the best-performing instant pot air fryer brand in July 2026, moving 20,000 units across 1 ASIN for 22.5% of Top 10 volume. Ninja follows with 18,000 units (20.2%), ahead of Instant Pot on 17,000 units (19.1%).
With 7 brands splitting the Top 10 and 61.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $89.99 to $168.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cosori
1 ASIN in Top 10
22.5%
Units
20K
Revenue
$1.9M
Avg. price
$89.99
B0C33CHG99
$89.99·★4.8·21.4K revsCosori TurboBlaze Air Fryer, 9-in-1, 6 Qt, PFAS-Free Ceramic Coating | 90°–450°F, 5 Level Fan Speeds, 9 in 1 Air Fry, Roast, Bake, Broil, Dry, Frozen, Proof, Reheat, Keep Warm, Safety lock, 1725W
Units sold20K
Ninja
2 ASINs in Top 10
20.2%
Units
18K
Revenue
$2.4M
Avg. price
$168.99
B0CSZ7WBYW
$89.99·★4.7·8.5K revsNinja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Units sold10KB0D1CXL52G
$247.99·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8K
Instant Pot
2 ASINs in Top 10
19.1%
Units
17K
Revenue
$1.8M
Avg. price
$94.99
B01NBKTPTS
$99.99·★4.6·48.9K revsInstant Pot Duo Plus 6-Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.6K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7K
Trending Instant Pot Air Fryer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CSZ7WBYW booked 10K units at $89.99, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CSZ7WBYW
Ninja Air Fryer Pro, 5 Qt, 4-in-1, Grey, AF141 | Air fry, roast, reheat, dehydrate, 1750W, 400F max, Fits 4 lbs fries, Nonstick basket, Dishwasher-safe
Price
$89.99
Rating
4.7
Reviews
8.5K
Latest month sales
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Price
$247.99
Rating
4.3
Reviews
1.9K
Latest month sales
B0CYJDVT31
bella Fits-anywhere Slim 4qt Air Fryer, Non-Toxic Coating, Oatmilk
Unlock to view ASIN details and product titles
Price
$59.99
Rating
4.5
Reviews
3.6K
Latest month sales
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