Instant Pot 6 Quart Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Instant Pot 6 Quart sales on Amazon US totaled 46,400 units in July 2026 (▼ 72.5% vs. the prior month), generating an estimated $4,905,105 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 67.5% of revenue, while a typical listing is priced at $96.77. The keyword itself pulled 19,104 Amazon queries over the same period (▲ 15.4% MoM).
Zooming out to the 12-month window ending July 2026, the instant pot 6 quart Top 50 moved 917,900 units and $96,870,320 in cumulative sales — an average of 76,492 units and $8,072,527 per month. Monthly throughput topped out at 166,000 units in June 2026 and dipped to 31,200 in May 2026, leaving the latest reading 3.2% higher than August 2025.
Instant Pot 6 Quart Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.4K
▼ 72.5% MoM
Monthly Revenue 2026/07
$4.9M
▼ 69.5% MoM
Top 10 Market Share 2026/07
66.8%
Instant Pot 6 Quart Market Share & Sales Concentration on Amazon US — July 2026
The most-sold instant pot 6 quart listing on Amazon US in July 2026 is ASIN B01NBKTPTS (Brand: Instant Pot), which sold 10,000 units at $159.67 apiece — equal to 21.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $3,309,920 in July 2026 — 66.8% of unit volume and 67.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Instant Pot 6 Quart' on Amazon
July 2026
Is 66.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01NBKTPTS
Instant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
10K
▼ 80.0%vs. prior month
$1.2M
latest month
12-month trend
B06Y1YD5W7
Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
7K
▼ 30.0%vs. prior month
$582.5K
latest month
12-month trend
B00FLYWNYQ
Instant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steelt | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
6K
▼ 70.0%vs. prior month
$644.6K
latest month
12-month trend
B0BFX95J5P
Cosori Pressure Cooker 6QT, 9-in-1, Ceramic Coating Pot, 12 Safety Features | Rice Cooker, Slow Cook, Sous Vide, Saute, Stainless Steel, 1100W, Silver
2K
▼ 33.3%vs. prior month
$162.5K
latest month
12-month trend
B08PPZWNCV
Instant Pot Pro (8 QT) 10-in-1 Pressure Cooker, Slow Cooker, Rice/Grain Cooker, Steamer, Sauté, Sous Vide, Yogurt Maker, Sterilizer, and Warmer, Includes App with Over 800 Recipes, Black
1K
▼ 88.9%vs. prior month
$195.7K
latest month
12-month trend
B0F9B923NC
Instant Pot Rio Mini 4 Qt 7-in-1 Electric Pressure Cooker, Black | multicooker, 4 quart, slow cook, rice, steam, sauté, yogurt, keep warm, family meals
1K
▼ 83.3%vs. prior month
$81.6K
latest month
12-month trend
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Best Instant Pot 6 Quart Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Instant Pot is the best-performing instant pot 6 quart brand in July 2026, moving 29,000 units across 9 ASINs for 93.5% of Top 10 volume. Cosori follows with 2,000 units (6.5%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $78.20 to $113.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Instant Pot
9 ASINs in Top 10
93.5%
Units
29K
Revenue
$3.1M
Avg. price
$113.80
B01NBKTPTS
$159.67·★4.6·48.9K revsInstant Pot Duo Plus 6 Qt 9-in-1 Electric Pressure Cooker, Stainless Steel | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold10KB06Y1YD5W7
$89.99·★4.7·173.6K revsInstant Pot Duo 7-in-1 Mini Electric Pressure Cooker, Slow Rice Cooker, Steamer, Sauté, Yogurt Maker, Warmer & Sterilizer, Includes Free App with over 1900 Recipes, Stainless Steel, 3 Quart
Units sold7KB00FLYWNYQ
$104.67·★4.7·173.6K revsInstant Pot Duo 6 Qt 7-in-1 Electric Pressure Cooker, Stainless Steelt | multicooker, 6 quart, slow cook, rice, steam, sauté, yogurt, sterilizer, keep warm, app with guided recipes, family meals
Units sold6KB08PPZWNCV
$199.99·★4.5·14.1K revsInstant Pot Pro (8 QT) 10-in-1 Pressure Cooker, Slow Cooker, Rice/Grain Cooker, Steamer, Sauté, Sous Vide, Yogurt Maker, Sterilizer, and Warmer, Includes App with Over 800 Recipes, Black
Units sold1KB0F9B923NC
$69.99·★4.5·6.6K revsInstant Pot Rio Mini 4 Qt 7-in-1 Electric Pressure Cooker, Black | multicooker, 4 quart, slow cook, rice, steam, sauté, yogurt, keep warm, family meals
Units sold1KB0F9BD5M2K
$69.99·★4.5·6.6K revsInstant Pot 4QT RIO Mini 7-in-1 Multi-Cooker, Pressure Cooker, Slow cook, Sauté, Steam, Rice Maker, Yogurt, & Warmer, Rosewater, 4 Quarts
Units sold1KB07VHFMZHJ
$119.95·★4.6·42.8K revsInstant Pot 6QT VORTEX Plus Air Fryer, 6-in-1, Air Fry, Broil, Dehydrate, Crisp, Roast, Reheat, Bake, Dishwasher-Safe Airfryer basket, from the Makers of Instant Pot, Stainless Steel
Units sold1KB07VM1FT8W
$89.99·★4.6·42.8K revsInstant Pot Vortex 6QT XL Air Fryer, 4-in-1 Functions that Crisps, Roasts, Reheats, Bakes for Quick Easy Meals, 100+ In-App Recipes, is Dishwasher-Safe, from the Makers of Instant Pot, Black
Units sold1KB096N28SZP
$119.99·★4.4·4.3K revsInstant Pot Vortex Plus 6 Qt 6-in-1 Air Fryer with Odor Erase Tech, Black | airfryer, 6 quart, broil, dehydrate, crisp, roast, reheat, bake, app with guided recipes, family size
Units sold1K
Cosori
1 ASIN in Top 10
6.5%
Units
2K
Revenue
$162.5K
Avg. price
$78.20
B0BFX95J5P
$78.20·★4.8·7.4K revsCosori Pressure Cooker 6QT, 9-in-1, Ceramic Coating Pot, 12 Safety Features | Rice Cooker, Slow Cook, Sous Vide, Saute, Stainless Steel, 1100W, Silver
Units sold2K
Trending Instant Pot 6 Quart Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07VM1FT8W booked 1K units at $89.99, with ▲ 150.0% MoM change. On the growth side, B0FXG9W4PW leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VM1FT8W
Instant Pot Vortex 6QT XL Air Fryer, 4-in-1 Functions that Crisps, Roasts, Reheats, Bakes for Quick Easy Meals, 100+ In-App Recipes, is Dishwasher-Safe, from the Makers of Instant Pot, Black
Price
$89.99
Rating
4.6
Reviews
42.8K
Latest month sales
B096N28SZP
Instant Pot Vortex Plus 6 Qt 6-in-1 Air Fryer with Odor Erase Tech, Black | airfryer, 6 quart, broil, dehydrate, crisp, roast, reheat, bake, app with guided recipes, family size
Price
$119.99
Rating
4.4
Reviews
4.3K
Latest month sales
B0FXG9W4PW
Electric Pressure Cooker 6 Qt, 9 Functions Programmable Instant Pot with IMD Touchscreen, Rice Cook, Slow Cook, Steam, Sauté, Warm, 16+ Safety Features, 1000W Black
Unlock to view ASIN details and product titles
Price
$67.94
Rating
4.6
Reviews
237
Latest month sales
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