Insta360 Go Ultra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Insta360 Go Ultra sales on Amazon US totaled 12,700 units in July 2026 (▼ 28.2% vs. the prior month), generating an estimated $2,946,926 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.8% of unit volume and 89.7% of revenue, while a typical listing is priced at $304.50. The keyword itself pulled 18,283 Amazon queries over the same period (▼ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the insta360 go ultra Top 50 moved 145,250 units and $31,371,897 in cumulative sales — an average of 12,104 units and $2,614,325 per month. Monthly throughput topped out at 18,350 units in November 2025 and dipped to 7,050 in May 2026, leaving the latest reading 18.7% higher than August 2025.
Insta360 Go Ultra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.7K
▼ 28.2% MoM
Monthly Revenue 2026/07
$2.9M
▼ 22.1% MoM
Top 10 Market Share 2026/07
89.8%
Insta360 Go Ultra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold insta360 go ultra listing on Amazon US in July 2026 is ASIN B01HGM33HG (Brand: AKASO), which sold 6,000 units at $69.99 apiece — equal to 47.2% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,400 units and $2,643,156 in July 2026 — 89.8% of unit volume and 89.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Insta360 Go Ultra' on Amazon
July 2026
Is 89.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01HGM33HG
AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black
6K
▼ 25.0%vs. prior month
$403.5K
latest month
12-month trend
B0DZCBYCNY
Insta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design
1K
▼ 50.0%vs. prior month
$527.7K
latest month
12-month trend
B0DYD56G2Y
DJI Osmo Nano Standard Combo (128GB), 4K Wearable Camera, 1/1.3″ Sensor | 1/1.3″ Sensor | 4K/60fps & 143° Wide FOV | 200-Min Battery | Swift Content Transfer | Magnetic Wearable Design
1K
▲ 0.0%vs. prior month
$409K
latest month
12-month trend
B0GXJRJ2MK
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses, 12× Zoom, 1" Sensor, Detachable 2" Touchscreen, Triple AI Chip, Pocket Gimbal Camera for Vlog Photography-Cosmic Black
1K
vs. prior month
$770K
latest month
12-month trend
B0FNGK6JZP
GoPro MAX2 - Waterproof 360 + Traditional Action Camera with Touch Screen, Spherical 8K Video, 29MP 360 Photos, Easy Replaceable Lenses, HyperSmooth Stabilization, 6 Microphones
500
▼ 50.0%vs. prior month
$151.9K
latest month
12-month trend
B0D3WLV9Q1
Insta360 GO 3S - 128 GB Black 4K Tiny Portable Vlogging Camera, Hands-Free POVs, Mount Anywhere, Stabilization, 140 Min Battery Life, 10m Waterproof, Pet POV
500
▲ 0.0%vs. prior month
$186.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Insta360 Go Ultra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AKASO is the best-performing insta360 go ultra brand in July 2026, moving 6,000 units across 1 ASIN for 52.6% of Top 10 volume. Insta360 follows with 3,400 units (29.8%), ahead of DJI on 1,000 units (8.8%).
With 4 brands splitting the Top 10 and 91.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $69.99 to $409.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AKASO
1 ASIN in Top 10
52.6%
Units
6K
Revenue
$403.5K
Avg. price
$69.99
B01HGM33HG
$69.99·★4.4·39.7K revsAKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black
Units sold6K
Insta360
6 ASINs in Top 10
29.8%
Units
3.4K
Revenue
$1.6M
Avg. price
$306.66
B0DZCBYCNY
$549.99·★4.6·2.5K revsInsta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design
Units sold1KB0GXJRJ2MK
$769.99·★4.2·517 revsInsta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses, 12× Zoom, 1" Sensor, Detachable 2" Touchscreen, Triple AI Chip, Pocket Gimbal Camera for Vlog Photography-Cosmic Black
Units sold1KB0D3WLV9Q1
$319.99·★4.3·2.1K revsInsta360 GO 3S - 128 GB Black 4K Tiny Portable Vlogging Camera, Hands-Free POVs, Mount Anywhere, Stabilization, 140 Min Battery Life, 10m Waterproof, Pet POV
Units sold500B0DDTGY8FG
$149.99·★4.5·1.3K revsInsta360 Link 2C - 4K Webcam for PC/Mac, 1/2" Sensor, Auto Framing, HDR, AI Noise-Canceling Mic, Gesture Control for Streaming, Video Calls, Gaming, Works with Zoom, Teams, Twitch & More
Units sold500B0FH9CXV56
$29.99·★4.5·116 revsInsta360 GO Ultra Pivot Stand
Units sold200B0FHB83BBZ
$19.99·★4.8·61 revsInsta360 GO Ultra Lens Guard
Units sold200
DJI
1 ASIN in Top 10
8.8%
Units
1K
Revenue
$409K
Avg. price
$409.00
B0DYD56G2Y
$409.00·★4.4·2.2K revsDJI Osmo Nano Standard Combo (128GB), 4K Wearable Camera, 1/1.3″ Sensor | 1/1.3″ Sensor | 4K/60fps & 143° Wide FOV | 200-Min Battery | Swift Content Transfer | Magnetic Wearable Design
Units sold1K
Trending Insta360 Go Ultra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GXJRJ2MK booked 1K units at $769.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXJRJ2MK
Insta360 Luna Ultra - 8K Vlogging Camera with Dual Leica Lenses, 12× Zoom, 1" Sensor, Detachable 2" Touchscreen, Triple AI Chip, Pocket Gimbal Camera for Vlog Photography-Cosmic Black
Price
$769.99
Rating
4.2
Reviews
517
Latest month sales
B0FH9CXV56
Insta360 GO Ultra Pivot Stand
Price
$29.99
Rating
4.5
Reviews
116
Latest month sales
B0FHB83BBZ
Insta360 GO Ultra Lens Guard
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.8
Reviews
61
Latest month sales
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