Insta 360 X5 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Insta 360 X5 sales on Amazon US totaled 10,750 units in July 2026 (▼ 38.0% vs. the prior month), generating an estimated $2,714,951 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.4% of unit volume and 65.8% of revenue, while a typical listing is priced at $488.58. The keyword itself pulled 56,387 Amazon queries over the same period (▼ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the insta 360 x5 Top 50 moved 117,550 units and $30,899,263 in cumulative sales — an average of 9,796 units and $2,574,939 per month. Monthly throughput topped out at 17,350 units in June 2026 and dipped to 5,700 in May 2026, leaving the latest reading 31.1% higher than August 2025.
Insta 360 X5 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.8K
▼ 38.0% MoM
Monthly Revenue 2026/07
$2.7M
▼ 44.8% MoM
Top 10 Market Share 2026/07
74.4%
Insta 360 X5 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold insta 360 x5 listing on Amazon US in July 2026 is ASIN B08R5K1YST (Brand: Insta360), which sold 2,000 units at $24.99 apiece — equal to 18.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,000 units and $1,786,875 in July 2026 — 74.4% of unit volume and 65.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Insta 360 X5' on Amazon
July 2026
Is 74.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08R5K1YST
Insta360 2-in-1 Invisible Selfie Stick + Tripod, Aluminum Alloy Invisible Pole and Tripod, Compatible with Insta360 Ace, Ace Pro, Ace Pro 2, GO Ultra, GO 3S, ONE X2, X3, X4, X5 Action Cameras, Black
2K
▼ 33.3%vs. prior month
$49.2K
latest month
12-month trend
B0DNFVN528
Insta360 512GB PRO microSDXC Memory Card, V30, A2, UHS-I, 90 MB/s Read/Write Speed
1K
▲ 0.0%vs. prior month
$140K
latest month
12-month trend
B0DNFW8QY8
Insta360 256GB PRO microSDXC Memory Card, V30, A2, UHS-I, 90 MB/s Read/Write Speed
1K
▼ 50.0%vs. prior month
$90K
latest month
12-month trend
B0DZCBYCNY
Insta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design
1K
▼ 50.0%vs. prior month
$527.7K
latest month
12-month trend
B0B9H572LC
Insta360 X3-360 Action Camera with 5.7K 360 Active HDR Video, 4K Single-Lens Camera, Waterproof, FlowState Stabilization, 2.29" Touchscreen, AI Editing, for Motorcycle, Wintersports and Vlogging
500
▼ 50.0%vs. prior month
$143.1K
latest month
12-month trend
B0FNGK6JZP
GoPro MAX2 - Waterproof 360 + Traditional Action Camera with Touch Screen, Spherical 8K Video, 29MP 360 Photos, Easy Replaceable Lenses, HyperSmooth Stabilization, 6 Microphones
500
▼ 50.0%vs. prior month
$151.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Insta 360 X5 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Insta360 is the best-performing insta 360 x5 brand in July 2026, moving 7,500 units across 9 ASINs for 93.8% of Top 10 volume. GoPro follows with 500 units (6.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $273.32 to $299.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Insta360
9 ASINs in Top 10
93.8%
Units
7.5K
Revenue
$1.6M
Avg. price
$273.32
B08R5K1YST
$24.99·★4.7·6.7K revsInsta360 2-in-1 Invisible Selfie Stick + Tripod, Aluminum Alloy Invisible Pole and Tripod, Compatible with Insta360 Ace, Ace Pro, Ace Pro 2, GO Ultra, GO 3S, ONE X2, X3, X4, X5 Action Cameras, Black
Units sold2KB0DNFVN528
$139.99·★4.8·2.1K revsInsta360 512GB PRO microSDXC Memory Card, V30, A2, UHS-I, 90 MB/s Read/Write Speed
Units sold1KB0DNFW8QY8
$89.99·★4.8·2.1K revsInsta360 256GB PRO microSDXC Memory Card, V30, A2, UHS-I, 90 MB/s Read/Write Speed
Units sold1KB0DZCBYCNY
$549.99·★4.6·2.5K revsInsta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design
Units sold1KB0B9H572LC
$229.99·★4.6·6.7K revsInsta360 X3-360 Action Camera with 5.7K 360 Active HDR Video, 4K Single-Lens Camera, Waterproof, FlowState Stabilization, 2.29" Touchscreen, AI Editing, for Motorcycle, Wintersports and Vlogging
Units sold500B08ZCTD6KW
$99.99·★4.4·3K revsInsta360 9B0SB-025Z-00002 9.8 ft. Extended Edition Selfie Stick for One X2 One R One X & One Action Camera
Units sold500B0DZCC9383
$659.99·★4.7·1.5K revsInsta360 X5 Essentials Bundle - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization
Units sold500B0FB8RPP88
$599.99·★4.6·2.5K revsInsta360 X5 Starter Bundle - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged & Replaceable Lens, 3-Hour Battery, Clear Audio, Stabilization
Units sold500B0FKQCVKDC
$64.99·★4.6·97 revsInsta360 X5 Replacement Lens Complete Kit | with 2× Official Replaceable Lenses for Insta360 X5, Plus Tools to Replace and Clean the Lens
Units sold500
GoPro
1 ASIN in Top 10
6.3%
Units
500
Revenue
$151.9K
Avg. price
$299.00
B0FNGK6JZP
$299.00·★4.3·220 revsGoPro MAX2 - Waterproof 360 + Traditional Action Camera with Touch Screen, Spherical 8K Video, 29MP 360 Photos, Easy Replaceable Lenses, HyperSmooth Stabilization, 6 Microphones
Units sold500
Trending Insta 360 X5 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FWCBR1SG leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0FBBHRSYJ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWCBR1SG
PellKing Accessories Kit for Insta360 X5,Included Carrying Case with Belt,135cm Selfie Stick Tripod,Aluminium Handlebar Clamp.2 Pcs Metal 1/4" Adapter,Magnetic Mount,4 Pcs Body Strap Mount,and Other
Price
$86.99
Rating
4.5
Reviews
97
Latest month sales
B0FBBHRSYJ
Bundle It Better Insta360 X5 - Waterproof 8K 360° Action Camera + 50-in-1 Accessory Kit + 128GB Card + More
Price
$699.00
Rating
3.5
Reviews
67
Latest month sales
B0FGXGJGMD
K&F CONCEPT Premium Lens Guards Compatible with Insta360 X5 | High Transparency Tempered Optical Glass Lens Protector Cover, Multi-Coated Anti-scratch Cap Replacement Accessories FVI102
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.4
Reviews
183
Latest month sales
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