Inflatable Costume Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Inflatable Costume sales on Amazon US totaled 8,550 units in July 2026 (▼ 19.0% vs. the prior month), generating an estimated $315,214 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.8% of unit volume and 44.8% of revenue, while a typical listing is priced at $37.03. The keyword itself pulled 38,588 Amazon queries over the same period (▲ 62.1% MoM).
Zooming out to the 12-month window ending July 2026, the inflatable costume Top 50 moved 186,950 units and $7,066,097 in cumulative sales — an average of 15,579 units and $588,841 per month. Monthly throughput topped out at 93,350 units in October 2025 and dipped to 3,150 in January 2026, leaving the latest reading 9.5% lower than August 2025.
Inflatable Costume Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.6K
▼ 19.0% MoM
Monthly Revenue 2026/07
$315.2K
▼ 20.7% MoM
Top 10 Market Share 2026/07
46.8%
Inflatable Costume Market Share & Sales Concentration on Amazon US — July 2026
The most-sold inflatable costume listing on Amazon US in July 2026 is ASIN B0CWTNMDVD (Brand: miwhse), which sold 800 units at $29.99 apiece — equal to 9.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 4,000 units and $141,232 in July 2026 — 46.8% of unit volume and 44.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Inflatable Costume' on Amazon
July 2026
Is 46.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CWTNMDVD
8 Colour Halloween Inflatable Dinosaur Costume Adult Fancy Dinosaur Suit Blow up Trex Costume
800
▼ 20.0%vs. prior month
$27.3K
latest month
12-month trend
B08738P2Y1
Arokibui Inflatable Cow Costume Blow up Costume for Cosplay Party Festival Halloween Parade Carnival Suit Jumpsuit
600
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend
B0F7GZTX1K
Capybara Inflatable Costume Adult, Funny Inflatable Costumes Blow up Suit Costumes for Adult,Party Cosplay Halloween Costumes
400
▲ 100.0%vs. prior month
$12.4K
latest month
12-month trend
B0FJDZM2HY
Inflatable Cow Costume Adult Animal Costume Halloween Inflatable Costume Christmas Cow Blow Up Suit for Women Cosplay
400
▲ 700.0%vs. prior month
$12.3K
latest month
12-month trend
B0B73WBQ32
Gootus Gootus Inflatable Unicorn Costume for Adult, Funny Halloween Costumes | Blow Up Costume, Quick Inflation, Fits 5ft-6.2ft, Full Body, for Halloween Christmas Birthday Party Cosplay
300
▼ 25.0%vs. prior month
$12K
latest month
12-month trend
B09ZQV2ZHW
KOOY Inflatable Rooster Costume Halloween Blow up Costumes for Adult Men Women
300
▼ 57.1%vs. prior month
$9.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Inflatable Costume Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
miwhse is the best-performing inflatable costume brand in July 2026, moving 800 units across 1 ASIN for 20.0% of Top 10 volume. Arokibui follows with 600 units (15.0%), ahead of QNRMS on 400 units (10.0%).
Volume is spread across 10 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $28.99 to $30.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
miwhse
1 ASIN in Top 10
20.0%
Units
800
Revenue
$27.3K
Avg. price
$29.99
B0CWTNMDVD
$29.99·★4.5·917 revs8 Colour Halloween Inflatable Dinosaur Costume Adult Fancy Dinosaur Suit Blow up Trex Costume
Units sold800
Arokibui
1 ASIN in Top 10
15.0%
Units
600
Revenue
$18.7K
Avg. price
$28.99
B08738P2Y1
$28.99·★4.6·1.3K revsArokibui Inflatable Cow Costume Blow up Costume for Cosplay Party Festival Halloween Parade Carnival Suit Jumpsuit
Units sold600
QNRMS
1 ASIN in Top 10
10.0%
Units
400
Revenue
$12.4K
Avg. price
$30.99
B0F7GZTX1K
$30.99·★4.4·158 revsCapybara Inflatable Costume Adult, Funny Inflatable Costumes Blow up Suit Costumes for Adult,Party Cosplay Halloween Costumes
Units sold400
Trending Inflatable Costume Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F7GZTX1K booked 400 units at $30.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F7GZTX1K
Capybara Inflatable Costume Adult, Funny Inflatable Costumes Blow up Suit Costumes for Adult,Party Cosplay Halloween Costumes
Price
$30.99
Rating
4.4
Reviews
158
Latest month sales
B0FJDZM2HY
Inflatable Cow Costume Adult Animal Costume Halloween Inflatable Costume Christmas Cow Blow Up Suit for Women Cosplay
Price
$30.99
Rating
4.3
Reviews
80
Latest month sales
B086LB3LSJ
Poptrend Adults Inflatable Halloween Costumes Blow Up Shark Costume for Halloween, Birthday Gift Cos Play Party
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.5
Reviews
1.6K
Latest month sales
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