Individual Snacks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Individual Snacks sales on Amazon US totaled 1,345,000 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $13,960,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.4% of unit volume and 32.4% of revenue, while a typical listing is priced at $11.36. The keyword itself pulled 21,552 Amazon queries over the same period (▲ 18.8% MoM).

Zooming out to the 12-month window ending July 2026, the individual snacks Top 50 moved 15,866,900 units and $175,196,010 in cumulative sales — an average of 1,322,242 units and $14,599,668 per month. Monthly throughput topped out at 1,525,000 units in August 2025 and dipped to 816,500 in May 2026, leaving the latest reading 11.8% lower than August 2025.

15.9MTotal units sold · Last 12 months
$175.2MTotal revenue · Last 12 months
21.6K▲ 18.8% MoM
Monthly search volume
$11.36Avg. price · July 2026

Individual Snacks Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales1.5M
Revenue$16.9M

2025/09

Sales1.4M
Revenue$16.5M

2025/10

Sales1.5M
Revenue$17.2M

2025/11

Sales1.2M
Revenue$13.7M

2025/12

Sales1.2M
Revenue$12.6M

2026/01

Sales1.4M
Revenue$15.9M

2026/02

Sales1.3M
Revenue$14.4M

2026/03

Sales1.4M
Revenue$14.8M

2026/04

Sales1.4M
Revenue$14.6M

2026/05

Sales816.5K
Revenue$8.6M

2026/06

Sales1.5M
Revenue$16.1M
1.3M

2026/07

Sales1.3M
Revenue$14M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

1.3M

▼ 8.6% MoM

Monthly Revenue 2026/07

$14M

▼ 13.0% MoM

Top 10 Market Share 2026/07

36.4%

See the Top 10 ASINs driving 36.4% of sales

Individual Snacks Market Share & Sales Concentration on Amazon US — July 2026

The most-sold individual snacks listing on Amazon US in July 2026 is ASIN B0BWSKYV63 (Brand: Welch's), which sold 60,000 units at $7.78 apiece — equal to 4.5% of every unit tracked in this report and 20% ahead of the No. 2 listing.

The Top 10 ASINs account for 490,000 units and $4,521,000 in July 2026 — 36.4% of unit volume and 32.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Individual Snacks' on Amazon

July 2026
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36.4% Volume Share 490K units sold
32.4% Revenue Share $4.5M estimated
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Top 5 Volume Share breakdown

B0BWSKYV63 4.5%
B01ESBNFUI 3.7%
B076H6F974 3.7%
B09VRMKTH4 3.7%
B0785RNKZS 3.7%
Others 80.7%
#1
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes

B0BWSKYV63

Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes

$7.78·★ 4.8·22.1K reviews
Monthly Sales

60K

▲ 0.0%

vs. prior month

Revenue

$276.6K

latest month

Monthly Trend

12-month trend

#2
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults

B01ESBNFUI

Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults

$5.69·★ 4.6·11.6K reviews
Monthly Sales

50K

▲ 0.0%

vs. prior month

Revenue

$274K

latest month

Monthly Trend

12-month trend

#3
Frito-Lay Fun Times Mix Variety Pack, 40 Count

B076H6F974

Frito-Lay Fun Times Mix Variety Pack, 40 Count

$22.43·★ 4.6·36.6K reviews
Monthly Sales

50K

▼ 50.0%

vs. prior month

Revenue

$1.1M

latest month

Monthly Trend

12-month trend

#4
Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip

B09VRMKTH4

Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip

$13.97·★ 4.8·11.3K reviews
Monthly Sales

50K

▲ 0.0%

vs. prior month

Revenue

$450.5K

latest month

Monthly Trend

12-month trend

#5
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)

B0785RNKZS

Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)

$13.98·★ 4.6·72.7K reviews
Monthly Sales

50K

▲ 25.0%

vs. prior month

Revenue

$536.5K

latest month

Monthly Trend

12-month trend

#6
RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped

B082N7TPQP

RITZ Fresh Stacks Original Crackers, Party Size, 16 Multi Snack Packs | Travel Snacks, Individually Wrapped

$5.98·★ 4.8·37.4K reviews
Monthly Sales

50K

▲ 0.0%

vs. prior month

Revenue

$299K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Individual Snacks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Welch's is the best-performing individual snacks brand in July 2026, moving 60,000 units across 1 ASIN for 12.2% of Top 10 volume. gimMe follows with 50,000 units (10.2%), ahead of Frito Lay on 50,000 units (10.2%).

Volume is spread across 10 brands, with the top three holding 32.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.69 to $22.43, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

12.2%
10.2%
10.2%
67.3%
Welch's
gimMe
Frito Lay
Other brands
1

Welch's

1 ASIN in Top 10

12.2%

Units

60K

Revenue

$276.6K

Avg. price

$7.78

  • Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes

    B0BWSKYV63

    $7.78·★4.8·22.1K revs

    Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes

    Units sold60K
2

gimMe

1 ASIN in Top 10

10.2%

Units

50K

Revenue

$274K

Avg. price

$5.69

  • Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults

    B01ESBNFUI

    $5.69·★4.6·11.6K revs

    Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults

    Units sold50K
3

Frito Lay

1 ASIN in Top 10

10.2%

Units

50K

Revenue

$1.1M

Avg. price

$22.43

  • Frito-Lay Fun Times Mix Variety Pack, 40 Count

    B076H6F974

    $22.43·★4.6·36.6K revs

    Frito-Lay Fun Times Mix Variety Pack, 40 Count

    Units sold50K

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