Anc Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anc sales on Amazon US totaled 51,000 units in July 2026 (▼ 36.4% vs. the prior month), generating an estimated $3,304,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.5% of unit volume and 67.1% of revenue, while a typical listing is priced at $86.57. The keyword itself pulled 21,007 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the anc Top 50 moved 585,250 units and $34,631,475 in cumulative sales — an average of 48,771 units and $2,885,956 per month. Monthly throughput topped out at 80,150 units in June 2026 and dipped to 31,450 in August 2025, leaving the latest reading 62.2% higher than August 2025.
Anc Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51K
▼ 36.4% MoM
Monthly Revenue 2026/07
$3.3M
▼ 38.3% MoM
Top 10 Market Share 2026/07
76.5%
Anc Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anc listing on Amazon US in July 2026 is ASIN B0DD41G2NZ (Brand: TOZO), which sold 10,000 units at $26.55 apiece — equal to 19.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 39,000 units and $2,216,770 in July 2026 — 76.5% of unit volume and 67.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anc' on Amazon
July 2026
Is 76.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DD41G2NZ
TOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
10K
▲ 0.0%vs. prior month
$291.7K
latest month
12-month trend
B0FNWCYLZN
Soundcore P31i by Anker Translation Earbuds with Real-Time Adaptive ANC | Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Spatial Audio, Fast Charging, IP55
7K
▼ 30.0%vs. prior month
$258.9K
latest month
12-month trend
B0F4884LN3
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Pink | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
6K
▲ 0.0%vs. prior month
$280.6K
latest month
12-month trend
B0C9L8ZR6Q
Skullcandy Crusher ANC 2 Noise Cancelling Wireless Headphones - True Black | Multi-Sensory Crusher Bass, Over-Ear Fit, Bluetooth, 60 Hours Battery, Working Out, Gym, Travel, Studying, Music, Gaming
3K
▼ 40.0%vs. prior month
$538.4K
latest month
12-month trend
B0DWC512JJ
Skullcandy Method 360 ANC Wireless Earbuds with Sound by Bose - True Black | In-Ear Fit, Premium Active Noise Cancellation, 40 Hours Battery, Sweat and Water Resistant, Microphone for iPhone Android
3K
▼ 25.0%vs. prior month
$272.5K
latest month
12-month trend
B0FX7R5C6L
JLab JBuds Lux ANC, Over Ear Headphones, Active Noise Cancelling, Bluetooth, Limited Edition Navy
3K
▼ 50.0%vs. prior month
$174.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Anc Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Soundcore is the best-performing anc brand in July 2026, moving 13,000 units across 2 ASINs for 33.3% of Top 10 volume. TOZO follows with 10,000 units (25.6%), ahead of JLab on 10,000 units (25.6%).
With 4 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.55 to $46.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Soundcore
2 ASINs in Top 10
33.3%
Units
13K
Revenue
$539.5K
Avg. price
$44.49
B0FNWCYLZN
$36.99·★4.4·7.7K revsSoundcore P31i by Anker Translation Earbuds with Real-Time Adaptive ANC | Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Spatial Audio, Fast Charging, IP55
Units sold7KB0F4884LN3
$51.99·★4.5·72.7K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Pink | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold6K
TOZO
1 ASIN in Top 10
25.6%
Units
10K
Revenue
$291.7K
Avg. price
$26.55
B0DD41G2NZ
$26.55·★4.3·49.4K revsTOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
Units sold10K
JLab
5 ASINs in Top 10
25.6%
Units
10K
Revenue
$574.7K
Avg. price
$46.97
B0FX7R5C6L
$54.99·★4.5·8.7K revsJLab JBuds Lux ANC, Over Ear Headphones, Active Noise Cancelling, Bluetooth, Limited Edition Navy
Units sold3KB0CRM4Q1W1
$49.95·★4.5·8.7K revsJLab JBuds Lux ANC, Over Ear Headphones, Active Noise Cancelling, Bluetooth, Graphite
Units sold2KB0CRLXZ5J6
$49.95·★4.5·8.7K revsJLab JBuds Lux ANC, Over Ear Headphones, Active Noise Cancelling, Bluetooth, Mauve
Units sold2KB0CRMB9Z84
$49.95·★4.5·8.7K revsJLab JBuds Lux ANC, Over Ear Headphones, Active Noise Cancelling, Bluetooth, Spatial Audio, Sage
Units sold2KB0DD2JLDX4
$29.99·★4.2·4.4K revsJLab Go Pop ANC True Wireless Earbuds & Charging Case, Fuchsia, Active Noise Cancelling, 10mm Drivers, Dual Connect, Customize Your Sound with App, Be Aware Mode, Compact Fit, MEMS Microphone
Units sold1K
Trending Anc Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DD2JLDX4 booked 1K units at $29.99, with ▲ 0.0% MoM change. On the growth side, B0FDWSTC96 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0FGDFR8CM close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DD2JLDX4
JLab Go Pop ANC True Wireless Earbuds & Charging Case, Fuchsia, Active Noise Cancelling, 10mm Drivers, Dual Connect, Customize Your Sound with App, Be Aware Mode, Compact Fit, MEMS Microphone
Price
$29.99
Rating
4.2
Reviews
4.4K
Latest month sales
B0FDWSTC96
wegear Hybrid Active Noise Cancelling Headphones, Wireless ANC Bluetooth 5.4 Over Ear Headphones, Clear Calls, Deep Bass, 60H Playtime, Comfort Fit, Foldable Headset for Gym Travel Office Home Black
Price
$29.99
Rating
4.4
Reviews
99
Latest month sales
B0FGDFR8CM
Moondrop Space Travel 2 HiFi Noise-Canceling TWS Wireless Earphone Bluetooth 6.0 ANC Low-Latency Game Mode SBC/AAC (White)
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.3
Reviews
640
Latest month sales
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