Imethod Eyebrow Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Imethod Eyebrow Pen sales on Amazon US totaled 118,500 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $1,084,819 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 46.4% of revenue, while a typical listing is priced at $10.95. The keyword itself pulled 12,831 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the imethod eyebrow pen Top 50 moved 1,299,300 units and $12,542,301 in cumulative sales — an average of 108,275 units and $1,045,192 per month. Monthly throughput topped out at 119,800 units in June 2026 and dipped to 63,200 in May 2026, leaving the latest reading 1.6% higher than August 2025.
Imethod Eyebrow Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118.5K
▼ 1.1% MoM
Monthly Revenue 2026/07
$1.1M
▼ 8.3% MoM
Top 10 Market Share 2026/07
60.8%
Imethod Eyebrow Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold imethod eyebrow pen listing on Amazon US in July 2026 is ASIN B00WAJAKOU (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 16.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 72,000 units and $503,430 in July 2026 — 60.8% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Imethod Eyebrow Pen' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00WAJAKOU
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B01643FGDW
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
8K
▲ 14.3%vs. prior month
$53.2K
latest month
12-month trend
B0797NNXS7
wet n wild Ultimate Eyebrow Retractable Definer Pencil, Dark Brown, Dual-Sided, Fine Tip, Shapes, Defines, Fills Brows Makeup
6K
▼ 14.3%vs. prior month
$27.5K
latest month
12-month trend
B09W2JQ1JC
3Pcs Waterproof Eyebrow Pencil Dark Brown, Premium Eye Brow Pencil Brn with Spoolie Brush, Longwearing for Perfect Brows, Professional, Precision, Defines, Double-ended Eyebrow Pen for Women, O'CHEAL
6K
▲ 20.0%vs. prior month
$35K
latest month
12-month trend
B0DL9WN87D
2 Pack Eyebrow Pen, Waterproof Microblading Eyebrow Pencil, 4 Tip Precise Eye Brow Makeup Pen for Women to Effortlessly Create Hair Like Natural Brows, Non Dry Out and Last All Day (Dark Brown)
6K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Imethod Eyebrow Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing imethod eyebrow pen brand in July 2026, moving 25,000 units across 2 ASINs for 34.7% of Top 10 volume. L'Oreal Paris follows with 12,000 units (16.7%), ahead of NYX PROFESSIONAL MAKEUP on 10,000 units (13.9%).
With 7 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.25 to $11.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
2 ASINs in Top 10
34.7%
Units
25K
Revenue
$90K
Avg. price
$5.25
B00WAJAKOU
$3.49·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Neutral Brown, 0.006 Oz
Units sold20KB07PBR49JY
$7.00·★4.6·13.1K revse.l.f. Ultra Precise Brow Pencil, Dual-Ended, Ultra Fine Tip Defines & Fills Eyebrows, Creamy Formula, Vegan & Cruelty-Free, Neutral Brown
Units sold5K
L'Oreal Paris
2 ASINs in Top 10
16.7%
Units
12K
Revenue
$89.1K
Avg. price
$8.16
B01643FGDW
$7.34·★4.5·55.7K revsL'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
Units sold8KB01643FI0I
$8.97·★4.5·55.7K revsL'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical & Retractable Brow Pencil, Draws Tiny Brow Hairs & Fills in Sparse Areas & Gaps, Dark Brunette, 0.003 oz.
Units sold4K
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$112.8K
Avg. price
$11.49
B00WZQTCS8
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10K
Trending Imethod Eyebrow Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01643FI0I booked 4K units at $8.97, with ▲ 300.0% MoM change. On the growth side, B0G3W8Q64P leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01643FI0I
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical & Retractable Brow Pencil, Draws Tiny Brow Hairs & Fills in Sparse Areas & Gaps, Dark Brunette, 0.003 oz.
Price
$8.97
Rating
4.5
Reviews
55.7K
Latest month sales
B0F4N6QYC3
iMethod Eyebrow Pen - Eyebrow Pencil,2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women,Long Lasting Waterproof Hair-Like Brow Pencil,with Eyebrow Brush,DarkBrown
Price
$14.97
Rating
4.2
Reviews
2.1K
Latest month sales
B0G3W8Q64P
Vevivia Beauty Eyebrow Pencils for Women - Eyebrow Pen 2 Pack, Precise 4-Tip Brow Pencil for Natural-Looking Fuller Brows, Hair-Like Strokes for All Brow Types, Last All-Day Brow Pen, Dark Brown
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
935
Latest month sales
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