Illiyoon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Illiyoon sales on Amazon US totaled 940,000 units in July 2026 (▼ 32.1% vs. the prior month), generating an estimated $16,885,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 59.5% of revenue, while a typical listing is priced at $18.92. The keyword itself pulled 23,538 Amazon queries over the same period (▼ 64.5% MoM).
Zooming out to the 12-month window ending July 2026, the illiyoon Top 50 moved 8,367,850 units and $147,800,501 in cumulative sales — an average of 697,321 units and $12,316,708 per month. Monthly throughput topped out at 1,384,000 units in June 2026 and dipped to 437,800 in September 2025, leaving the latest reading 111.3% higher than August 2025.
Illiyoon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
940K
▼ 32.1% MoM
Monthly Revenue 2026/07
$16.9M
▼ 34.5% MoM
Top 10 Market Share 2026/07
61.7%
Illiyoon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold illiyoon listing on Amazon US in July 2026 is ASIN B08BW46XXK (Brand: Vanicream), which sold 100,000 units at $13.97 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 580,000 units and $10,052,200 in July 2026 — 61.7% of unit volume and 59.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Illiyoon' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0B45LL4DD
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
50K
▼ 16.7%vs. prior month
$792.5K
latest month
12-month trend
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Best Illiyoon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing illiyoon brand in July 2026, moving 130,000 units across 2 ASINs for 22.4% of Top 10 volume. Vanicream follows with 100,000 units (17.2%), ahead of celimax on 100,000 units (17.2%).
Volume is spread across 8 brands, with the top three holding 56.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.97 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
2 ASINs in Top 10
22.4%
Units
130K
Revenue
$2.4M
Avg. price
$17.99
B0B2RM68G2
$19.00·★4.5·45.8K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100KB0GF86QJK7
$16.99·★4.5·3.8K revsBIODANCE Collagen Peptides Jelly Serum Mist, Hydrating Face Mist, Plumping, Anti-Aging Face Spray, Sprayable Hydrogel, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.69 fl.oz
Units sold30K
Vanicream
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.4K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
celimax
1 ASIN in Top 10
17.2%
Units
100K
Revenue
$1.8M
Avg. price
$17.00
B0DK4Y2YP3
$17.00·★4.4·23.2K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Illiyoon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FX418XT8 booked 30K units at $19.34, with ▼ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FX418XT8
Arencia Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
Price
$19.34
Rating
4.4
Reviews
3K
Latest month sales
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