Ice Pack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ice Pack sales on Amazon US totaled 176,000 units in July 2026 (▲ 16.2% vs. the prior month), generating an estimated $2,477,213 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.9% of unit volume and 62.5% of revenue, while a typical listing is priced at $19.95. The keyword itself pulled 120,292 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the ice pack Top 50 moved 1,339,900 units and $18,639,693 in cumulative sales — an average of 111,658 units and $1,553,308 per month. Monthly throughput topped out at 224,850 units in August 2025 and dipped to 60,150 in December 2025, leaving the latest reading 21.7% lower than August 2025.
Ice Pack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176K
▲ 16.2% MoM
Monthly Revenue 2026/07
$2.5M
▲ 7.2% MoM
Top 10 Market Share 2026/07
69.9%
Ice Pack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ice pack listing on Amazon US in July 2026 is ASIN B07CTXRKH8 (Brand: Fit & Fresh), which sold 30,000 units at $9.99 apiece — equal to 17.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 123,000 units and $1,547,370 in July 2026 — 69.9% of unit volume and 62.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ice Pack' on Amazon
July 2026
Is 69.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CTXRKH8
Cool Coolers by Fit & Fresh XL Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Cooler Ice Packs
30K
▲ 200.0%vs. prior month
$299.4K
latest month
12-month trend
B01M06AQLF
Healthy Packers Ice Packs for Lunch Boxes & Coolers - Freezer Packs - Original Cool Pack | Cooler Accessories for Beach, Camping & Fishing | Slim & Long-Lasting Reusable Ice Pack for Cooler
20K
▲ 100.0%vs. prior month
$315.2K
latest month
12-month trend
B00CHOLNZS
Cool Coolers by Fit + Fresh, 4 Pack Slim Ice Packs, Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
10K
▼ 50.0%vs. prior month
$79.8K
latest month
12-month trend
B07THDP4KZ
Frida Mom 2-in-1 Postpartum Pads, Perineal Ice Maxi Pads & Maternity Pad | Absorbent Instant Cold Therapy Packs and Maternity Pad Combined, Postpartum Care for New Moms
10K
▼ 50.0%vs. prior month
$189.7K
latest month
12-month trend
B0GH8S4LH5
Cool Coolers by Fit & Fresh XL Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Cooler Ice Packs
10K
▲ 400.0%vs. prior month
$82.4K
latest month
12-month trend
B07LC4VGKR
Cool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
10K
▲ 150.0%vs. prior month
$95.4K
latest month
12-month trend
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Best Ice Pack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fit & Fresh is the best-performing ice pack brand in July 2026, moving 69,000 units across 5 ASINs for 56.1% of Top 10 volume. Healthy Packers follows with 20,000 units (16.3%), ahead of Igloo on 18,000 units (14.6%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.77 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fit & Fresh
5 ASINs in Top 10
56.1%
Units
69K
Revenue
$673.9K
Avg. price
$10.77
B07CTXRKH8
$9.99·★4.6·31.3K revsCool Coolers by Fit & Fresh XL Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Cooler Ice Packs
Units sold30KB00CHOLNZS
$10.99·★4.7·49.6K revsCool Coolers by Fit + Fresh, 4 Pack Slim Ice Packs, Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
Units sold10KB0GH8S4LH5
$9.99·★4.6·31.3K revsCool Coolers by Fit & Fresh XL Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Cooler Ice Packs
Units sold10KB07LC4VGKR
$9.89·★4.7·33.6K revsCool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
Units sold10KB08QDWMMW5
$12.99·★4.7·18.5K revsCool Coolers by Fit & Fresh 4 Pack XL Slim Ice Packs, Quick Freeze Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
Units sold9K
Healthy Packers
1 ASIN in Top 10
16.3%
Units
20K
Revenue
$315.2K
Avg. price
$15.99
B01M06AQLF
$15.99·★4.6·31.3K revsHealthy Packers Ice Packs for Lunch Boxes & Coolers - Freezer Packs - Original Cool Pack | Cooler Accessories for Beach, Camping & Fishing | Slim & Long-Lasting Reusable Ice Pack for Cooler
Units sold20K
Igloo
2 ASINs in Top 10
14.6%
Units
18K
Revenue
$188.6K
Avg. price
$11.84
B0DQ2C24JL
$8.70·★4.6·27.5K revsIgloo Maxcold Ice Block,4 Pieces, Ice Block
Units sold10KB0DQ2CRRM3
$14.99·★4.6·27.5K revsIgloo Maxcold Ice Block,2 Pieces, Ice Block
Units sold8K
Trending Ice Pack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GH8S4LH5 booked 10K units at $9.99, with ▲ 400.0% MoM change. On the growth side, B003FO2B5U leads positive momentum with ▲ 1150.0% MoM growth on 5K units, with B0CZYM6KYS close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GH8S4LH5
Cool Coolers by Fit & Fresh XL Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Cooler Ice Packs
Price
$9.99
Rating
4.6
Reviews
31.3K
Latest month sales
B003FO2B5U
Cool Coolers by Fit + Fresh, 4 Pack Slim Ice Packs, Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
Price
$10.06
Rating
4.7
Reviews
49.6K
Latest month sales
B0CZYM6KYS
Cool Coolers by Fit & Fresh XL Soft Ice Packs for Coolers & Lunch Bags, 2pk | Long-Lasting, Large Reusable Freezer Packs, BPA-Free, Flexible Lunch Box Ice Packs for Work, School, Breastmilk, & Beach
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.3
Reviews
722
Latest month sales
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