Ice Cube Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Schylling is the best-performing ice cube squishy brand in July 2026, moving 40,000 units across 3 ASINs for 37.7% of Top 10 volume. Tovolo follows with 10,000 units (9.4%), ahead of Neec on 10,000 units (9.4%).

Volume is spread across 8 brands, with the top three holding 56.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.86 to $19.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BQZFVJTB booked 10K units at $9.60, with ▲ 400.0% MoM change.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.