Ice Cube Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ice Cube Squishy sales on Amazon US totaled 153,500 units in July 2026 (▲ 1.3% vs. the prior month), generating an estimated $1,955,597 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 61.9% of revenue, while a typical listing is priced at $13.67. The keyword itself pulled 13,723 Amazon queries over the same period (▼ 16.0% MoM).
Zooming out to the 12-month window ending July 2026, the ice cube squishy Top 50 moved 1,140,500 units and $14,165,183 in cumulative sales — an average of 95,042 units and $1,180,432 per month. Monthly throughput topped out at 178,700 units in March 2026 and dipped to 34,250 in September 2025, leaving the latest reading 333.6% higher than August 2025.
Ice Cube Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
153.5K
▲ 1.3% MoM
Monthly Revenue 2026/07
$2M
▼ 12.8% MoM
Top 10 Market Share 2026/07
65.1%
Ice Cube Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ice cube squishy listing on Amazon US in July 2026 is ASIN B0D9ZTW7PS (Brand: Schylling), which sold 20,000 units at $6.99 apiece — equal to 13.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $1,209,550 in July 2026 — 65.1% of unit volume and 61.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ice Cube Squishy' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
10K
▲ 400.0%vs. prior month
$96.6K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0CRT9VTGM
Tovolo Mini Ice Squeeze & Release Cylinder, 2-Pack, Mini-Ice Cube Makers
10K
▲ 0.0%vs. prior month
$183.8K
latest month
12-month trend
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
10K
▲ 25.0%vs. prior month
$169.9K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ice Cube Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schylling is the best-performing ice cube squishy brand in July 2026, moving 30,000 units across 2 ASINs for 30.0% of Top 10 volume. Neec follows with 10,000 units (10.0%), ahead of Tovolo on 10,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schylling
2 ASINs in Top 10
30.0%
Units
30K
Revenue
$236.8K
Avg. price
$8.49
B0D9ZTW7PS
$6.99·★4.1·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20KB0BQZFVJTB
$9.99·★4.2·8.8K revsSchylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Units sold10K
Neec
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B0D3WSCFJJ
$19.99·★3.5·1K revs24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
Units sold10K
Tovolo
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$183.8K
Avg. price
$16.99
B0CRT9VTGM
$16.99·★3.9·2.4K revsTovolo Mini Ice Squeeze & Release Cylinder, 2-Pack, Mini-Ice Cube Makers
Units sold10K
Trending Ice Cube Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BQZFVJTB booked 10K units at $9.99, with ▲ 400.0% MoM change. On the growth side, B0F5HDZT9J leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0F7X6YX7H close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Price
$9.99
Rating
4.2
Reviews
8.8K
Latest month sales
B0F5HDZT9J
VISCOO 8 Pack Stress Cube,Slow Rising Cube Stress Balls for Adults Kids | Sensory Fidget Toy for Anxiety Relief, Square Shape Cube Squishy for Classroom Prizes, Squishy Balls for Party Favors
Price
$19.99
Rating
3.8
Reviews
815
Latest month sales
B0F7X6YX7H
1 Pack Fidget Toys Squishy Stress Cube, Stress Balls for Kids Adults Squishies Stress Relief, Sugar Sensory Toys for Kids with Autism, Fidgets for Classroom Prize Toys
Unlock to view ASIN details and product titles
Price
$6.99
Rating
3.1
Reviews
1K
Latest month sales
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