Ice Bucket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ice Bucket sales on Amazon US totaled 63,850 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $1,426,947 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 54.9% of revenue, while a typical listing is priced at $41.61. The keyword itself pulled 47,039 Amazon queries over the same period (▼ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the ice bucket Top 50 moved 503,200 units and $12,892,307 in cumulative sales — an average of 41,933 units and $1,074,359 per month. Monthly throughput topped out at 69,100 units in June 2026 and dipped to 26,150 in February 2026, leaving the latest reading 19.9% higher than August 2025.
Ice Bucket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.9K
▼ 7.6% MoM
Monthly Revenue 2026/07
$1.4M
▼ 14.9% MoM
Top 10 Market Share 2026/07
78.3%
Ice Bucket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ice bucket listing on Amazon US in July 2026 is ASIN B0D8PSDMYH (Brand: DOQAUS), which sold 30,000 units at $11.96 apiece — equal to 47.0% of every unit tracked in this report and 3.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $783,380 in July 2026 — 78.3% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ice Bucket' on Amazon
July 2026
Is 78.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D8PSDMYH
DOQAUS Ice Cube Tray with Lid and Bin,4 Pack Ice Cube Trays for Freezer | Silicone,Stackable. Easy Release Trays with Storage Bin & Scoop. Ideal for Freezer, Kitchen, RV, Cocktail, Coffee.
30K
▲ 0.0%vs. prior month
$392.1K
latest month
12-month trend
B0CQK4XP7K
DOQAUS Ice Cube Tray with Lid and Bin, 4 Pack Ice Bucket Kits for RV | Stackable Silicone Ice Trays for Freezer, Easy Pop Out, BPA Free for Cocktail, Coffee, Soup, Food, Kitchen
8K
▼ 11.1%vs. prior month
$83.5K
latest month
12-month trend
B000695WL2
Igloo Classic Playmate Coolers | Insulated Hard Shell Cooler Chest
4K
▲ 0.0%vs. prior month
$80.4K
latest month
12-month trend
B004XMMN24
Rubbermaid Roughneck Square Bucket 12-Quart Blue Sturdy Pail Bucket Organizer Household Cleaning Supplies Projects Mopping Storage Comfortable Durable Grip Pour Handle
2K
▲ 100.0%vs. prior month
$41.8K
latest month
12-month trend
B002B4SX8O
Oggi Insulated Ice Bucket, 4 Quart / 3.8 L, Stainless Steel, Black.
1K
▼ 50.0%vs. prior month
$35.4K
latest month
12-month trend
B0DZH5587Q
2 Pack 4 Gallon Galvanized Tub Ice Buckets for Parties Portable Beverage Tub with Handles Champagne Bucket Metal Ice Buckets for Cocktail Bar with Ice Scoop
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ice Bucket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DOQAUS is the best-performing ice bucket brand in July 2026, moving 38,000 units across 2 ASINs for 76.0% of Top 10 volume. Igloo follows with 4,000 units (8.0%), ahead of Rubbermaid on 2,000 units (4.0%).
With 7 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.48 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DOQAUS
2 ASINs in Top 10
76.0%
Units
38K
Revenue
$475.6K
Avg. price
$8.48
B0D8PSDMYH
$11.96·★4.5·14.1K revsDOQAUS Ice Cube Tray with Lid and Bin,4 Pack Ice Cube Trays for Freezer | Silicone,Stackable. Easy Release Trays with Storage Bin & Scoop. Ideal for Freezer, Kitchen, RV, Cocktail, Coffee.
Units sold30KB0CQK4XP7K
$4.99·★4.3·3.4K revsDOQAUS Ice Cube Tray with Lid and Bin, 4 Pack Ice Bucket Kits for RV | Stackable Silicone Ice Trays for Freezer, Easy Pop Out, BPA Free for Cocktail, Coffee, Soup, Food, Kitchen
Units sold8K
Igloo
1 ASIN in Top 10
8.0%
Units
4K
Revenue
$80.4K
Avg. price
$19.99
B000695WL2
$19.99·★4.5·9.7K revsIgloo Classic Playmate Coolers | Insulated Hard Shell Cooler Chest
Units sold4K
Rubbermaid
1 ASIN in Top 10
4.0%
Units
2K
Revenue
$41.8K
Avg. price
$19.35
B004XMMN24
$19.35·★4.7·8.2K revsRubbermaid Roughneck Square Bucket 12-Quart Blue Sturdy Pail Bucket Organizer Household Cleaning Supplies Projects Mopping Storage Comfortable Durable Grip Pour Handle
Units sold2K
Trending Ice Bucket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C2CQVKCF leads positive momentum with ▲ 200.0% MoM growth on 900 units, with B0DRWR6257 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C2CQVKCF
BARsics Large 6-Gallon Galvanized Tin Beverage Tub, 20x14x10 inches (Pack of 2)
Price
$59.00
Rating
4.6
Reviews
188
Latest month sales
B0DRWR6257
YOUEON 4L Ice Bucket with Scoop and Lid, Double Walled Insulated Wine Bucket Chiller with Carry Handles, Beverage Tub for Cocktail Party, Camping, BBQ, Indoor & Outdoor Use, White
Price
$26.99
Rating
4.5
Reviews
70
Latest month sales
B004XMMN24
Rubbermaid Roughneck Square Bucket 12-Quart Blue Sturdy Pail Bucket Organizer Household Cleaning Supplies Projects Mopping Storage Comfortable Durable Grip Pour Handle
Unlock to view ASIN details and product titles
Price
$19.35
Rating
4.7
Reviews
8.2K
Latest month sales
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