Hulk Action Figure Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hulk Action Figure sales on Amazon US totaled 31,950 units in July 2026 (▲ 10.4% vs. the prior month), generating an estimated $902,359 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.1% of unit volume and 44.1% of revenue, while a typical listing is priced at $31.14. The keyword itself pulled 39,934 Amazon queries over the same period (▲ 59.9% MoM).
Zooming out to the 12-month window ending July 2026, the hulk action figure Top 50 moved 429,550 units and $9,766,295 in cumulative sales — an average of 35,796 units and $813,858 per month. Monthly throughput topped out at 90,450 units in November 2025 and dipped to 12,300 in May 2026, leaving the latest reading 34.5% higher than August 2025.
Hulk Action Figure Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.9K
▲ 10.4% MoM
Monthly Revenue 2026/07
$902.4K
▲ 19.3% MoM
Top 10 Market Share 2026/07
50.1%
Hulk Action Figure Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hulk action figure listing on Amazon US in July 2026 is ASIN B07T9CCRK6 (Brand: Marvel), which sold 4,000 units at $10.97 apiece — equal to 12.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 16,000 units and $397,490 in July 2026 — 50.1% of unit volume and 44.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hulk Action Figure' on Amazon
July 2026
Is 50.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07T9CCRK6
Marvel Spider-Man Titan Hero Series Action Figure, 30-cm-Scale Super Hero Toy, for Kids Ages 4 and Up
4K
▲ 33.3%vs. prior month
$43.9K
latest month
12-month trend
B0CCSR4V9P
Marvel Hulk Gamma Smash Fists, Soft Foam Role Play Toy, Avengers Super Hero Toys for Kids Ages 5 and Up
3K
▲ 50.0%vs. prior month
$63.5K
latest month
12-month trend
B07ZHS1L15
Marvel Super Hero Adventures 5-Inch Action Figure 5-Pack, Includes Captain America, Spider-Man, 5 Accessories (Amazon Exclusive)
2K
▼ 33.3%vs. prior month
$40K
latest month
12-month trend
B08Y5YVSMM
Spidey and his Amazing Friends Marvel Hero Reveal Multipack with Mask-Flip Feature, 4-Inch Action Figure Toys, Kids 3+ (Amazon Exclusive)
1K
▲ 25.0%vs. prior month
$28K
latest month
12-month trend
B09CWP2G71
Heroes of Goo Jit Zu Marvel Mega Mini 6 Pack - Superhero Toys, Squishy, Stretchy, Gooey Mini Heroes - Ironman, Spider-Man, Captain America, Miles Morales, Hulk and Black Panther
1K
▼ 50.0%vs. prior month
$20K
latest month
12-month trend
B0G1TXHCM1
Marvel Legends Series Hulk, Spider-Man: Brand New Day Collectible 6-Inch Action Figure Set
1K
▲ 233.3%vs. prior month
$47.5K
latest month
12-month trend
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Best Hulk Action Figure Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marvel is the best-performing hulk action figure brand in July 2026, moving 13,000 units across 7 ASINs for 81.3% of Top 10 volume. Hasbro follows with 1,000 units (6.3%), ahead of Heroes of Goo Jit Zu on 1,000 units (6.3%).
With 4 brands splitting the Top 10 and 93.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marvel
7 ASINs in Top 10
81.3%
Units
13K
Revenue
$259.6K
Avg. price
$24.05
B07T9CCRK6
$10.97·★4.8·13.1K revsMarvel Spider-Man Titan Hero Series Action Figure, 30-cm-Scale Super Hero Toy, for Kids Ages 4 and Up
Units sold4KB0CCSR4V9P
$24.97·★4.8·2.5K revsMarvel Hulk Gamma Smash Fists, Soft Foam Role Play Toy, Avengers Super Hero Toys for Kids Ages 5 and Up
Units sold3KB07ZHS1L15
$20.99·★4.8·3.1K revsMarvel Super Hero Adventures 5-Inch Action Figure 5-Pack, Includes Captain America, Spider-Man, 5 Accessories (Amazon Exclusive)
Units sold2KB0G1TXHCM1
$46.97·★4.7·145 revsMarvel Legends Series Hulk, Spider-Man: Brand New Day Collectible 6-Inch Action Figure Set
Units sold1KB00ECV5436
$9.45·★4.6·6.4K revsHasbro Marvel Avengers Series Marvel Assemble Titan Hero Iron Man 12' Action Figure
Units sold1KB01NBQWZ0D
$15.11·★4.8·785 revsMarvel Hulk Hero Mask Toys, Classic Design, Inspired By Avengers Endgame, For Kids Ages 5 and Up
Units sold1KB0BS4GVV4D
$39.92·★4.7·1.2K revsMarvel Avengers Ultimate Protectors Pack, 6-Inch-Scale, 8 Action Figures with Accessories, Super Hero Toys, Toys for Boys and Girls Ages 4 and Up
Units sold1K
Hasbro
1 ASIN in Top 10
6.3%
Units
1K
Revenue
$28K
Avg. price
$27.99
B08Y5YVSMM
$27.99·★4.7·6.9K revsSpidey and his Amazing Friends Marvel Hero Reveal Multipack with Mask-Flip Feature, 4-Inch Action Figure Toys, Kids 3+ (Amazon Exclusive)
Units sold1K
Heroes of Goo Jit Zu
1 ASIN in Top 10
6.3%
Units
1K
Revenue
$20K
Avg. price
$19.99
B09CWP2G71
$19.99·★4.4·3.7K revsHeroes of Goo Jit Zu Marvel Mega Mini 6 Pack - Superhero Toys, Squishy, Stretchy, Gooey Mini Heroes - Ironman, Spider-Man, Captain America, Miles Morales, Hulk and Black Panther
Units sold1K
Trending Hulk Action Figure Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G1TXHCM1 booked 1K units at $46.97, with ▲ 233.3% MoM change. On the growth side, B0FJR4NYB6 leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0FHL2M591 close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G1TXHCM1
Marvel Legends Series Hulk, Spider-Man: Brand New Day Collectible 6-Inch Action Figure Set
Price
$46.97
Rating
4.7
Reviews
145
Latest month sales
B0FJR4NYB6
Marvel Legends Series Marvel Rivals Venom & Jeff the Land Shark, Video Game -Inspired Collectible 6-Inch Action Figures
Price
$64.99
Rating
3.8
Reviews
4
Latest month sales
B0FHL2M591
Marvel Legends Series Professor Hulk, Incredible Hulk Comics Collectible 6-Inch Scale Action Figure Set
Unlock to view ASIN details and product titles
Price
$44.97
Rating
4.7
Reviews
45
Latest month sales
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