Huggies Size 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Huggies Size 2 sales on Amazon US totaled 529,000 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $12,535,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 46.8% of revenue, while a typical listing is priced at $30.23. The keyword itself pulled 41,206 Amazon queries over the same period (▼ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the huggies size 2 Top 50 moved 6,225,000 units and $148,528,041 in cumulative sales — an average of 518,750 units and $12,377,337 per month. Monthly throughput topped out at 644,000 units in June 2026 and dipped to 336,300 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Huggies Size 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
529K
▼ 17.9% MoM
Monthly Revenue 2026/07
$12.5M
▼ 13.8% MoM
Top 10 Market Share 2026/07
56.7%
Huggies Size 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold huggies size 2 listing on Amazon US in July 2026 is ASIN B07SCL613T (Brand: HUGGIES), which sold 70,000 units at $21.99 apiece — equal to 13.2% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $5,862,700 in July 2026 — 56.7% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Huggies Size 2' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07SCL613T
Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B08QRKY3NJ
HUGGIES Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes | Fragrance Free, Soft & Strong, Everyday Cleanup, Thick & Absorbent, No Harsh Irritants, 1-Handed Dispensing
60K
▼ 14.3%vs. prior month
$991.2K
latest month
12-month trend
B07H53W5WP
Amazon Elements Baby Wipes, Unscented, Hypoallergenic, Alcohol-Free, With Aloe and Vitamin E, 810 Count, Flip-Top Packs
50K
▼ 16.7%vs. prior month
$1M
latest month
12-month trend
B07H4V7M4C
Amazon Elements Baby Wipes, Sensitive, Unscented, Cleans Gently, 810 Count, Flip-Top Packs, Pack of 9
40K
▼ 33.3%vs. prior month
$764.8K
latest month
12-month trend
B00569GU18
Boudreaux’s Butt Paste Maximum Strength Diaper Rash Cream, 4 Oz | Diaper Cream for Baby, Ointment With Zinc Oxide, Fast Relief, Overnight Protection, Moderate to Irritated Diaper Rash
20K
▼ 33.3%vs. prior month
$139.4K
latest month
12-month trend
B07MB5RY9N
HUGGIES Natural Care Sensitive Baby Wipes, Unscented, 10 Packs, 560 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
20K
▲ 100.0%vs. prior month
$339.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Huggies Size 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HUGGIES is the best-performing huggies size 2 brand in July 2026, moving 160,000 units across 4 ASINs for 53.3% of Top 10 volume. Amazon Elements follows with 90,000 units (30.0%), ahead of Boudreaux's Butt Paste on 20,000 units (6.7%).
With 5 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $20.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HUGGIES
4 ASINs in Top 10
53.3%
Units
160K
Revenue
$2.9M
Avg. price
$15.40
B07SCL613T
$21.99·★4.8·127.6K revsHuggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (768 Wipes Total), Packaging May Vary
Units sold70KB08QRKY3NJ
$15.86·★4.8·79.5K revsHUGGIES Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes | Fragrance Free, Soft & Strong, Everyday Cleanup, Thick & Absorbent, No Harsh Irritants, 1-Handed Dispensing
Units sold60KB07MB5RY9N
$16.97·★4.8·127.6K revsHUGGIES Natural Care Sensitive Baby Wipes, Unscented, 10 Packs, 560 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
Units sold20KB0795VNC6Z
$6.77·★4.8·79.5K revsHUGGIES Simply Clean Baby Wipes, Unscented, 3 Packs, 192 Wipes | Fragrance Free, Soft & Strong, Everyday Cleanup, Thick & Absorbent, No Harsh Irritants, 1-Handed Dispensing
Units sold10K
Amazon Elements
2 ASINs in Top 10
30.0%
Units
90K
Revenue
$1.8M
Avg. price
$20.48
B07H53W5WP
$20.48·★4.7·52K revsAmazon Elements Baby Wipes, Unscented, Hypoallergenic, Alcohol-Free, With Aloe and Vitamin E, 810 Count, Flip-Top Packs
Units sold50KB07H4V7M4C
$20.47·★4.6·40.5K revsAmazon Elements Baby Wipes, Sensitive, Unscented, Cleans Gently, 810 Count, Flip-Top Packs, Pack of 9
Units sold40K
Boudreaux's Butt Paste
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$139.4K
Avg. price
$6.97
B00569GU18
$6.97·★4.8·29.5K revsBoudreaux’s Butt Paste Maximum Strength Diaper Rash Cream, 4 Oz | Diaper Cream for Baby, Ointment With Zinc Oxide, Fast Relief, Overnight Protection, Moderate to Irritated Diaper Rash
Units sold20K
Trending Huggies Size 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B010OVNAFQ booked 10K units at $44.99, with ▲ 0.0% MoM change. On the growth side, B07MB5RY9N leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B010OVNAFQ
Pampers Swaddlers Diapers, Size 3 (13-26 lbs), 136 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
Price
$44.99
Rating
4.8
Reviews
129.6K
Latest month sales
B010OVXG4G
Pampers Swaddlers Diapers, Size S2 (10-22 lbs), 84 Count, Absorbent, Keeps Baby Dry and Comfortable, Pediatrician Recommended Skin Safe Disposable Baby Diaper
Price
$27.97
Rating
4.8
Reviews
129.6K
Latest month sales
B07MB5RY9N
HUGGIES Natural Care Sensitive Baby Wipes, Unscented, 10 Packs, 560 Wipes | Fragrance Free, Gentle Clean, Hypoallergenic, Dermatologist Tested, No Harsh Irritants, 1-Handed Dispensing
Unlock to view ASIN details and product titles
Price
$16.97
Rating
4.8
Reviews
127.6K
Latest month sales
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