Huda Beauty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Huda Beauty sales on Amazon US totaled 705,600 units in July 2026 (▼ 35.2% vs. the prior month), generating an estimated $10,980,582 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.9% of unit volume and 70.5% of revenue, while a typical listing is priced at $22.69. The keyword itself pulled 39,176 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the huda beauty Top 50 moved 8,812,550 units and $136,195,384 in cumulative sales — an average of 734,379 units and $11,349,615 per month. Monthly throughput topped out at 1,089,300 units in June 2026 and dipped to 463,100 in May 2026, leaving the latest reading 18.4% higher than August 2025.
Huda Beauty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
705.6K
▼ 35.2% MoM
Monthly Revenue 2026/07
$11M
▼ 40.2% MoM
Top 10 Market Share 2026/07
77.9%
Huda Beauty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold huda beauty listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 14.2% of every unit tracked in this report.
The Top 10 ASINs account for 550,000 units and $7,740,900 in July 2026 — 77.9% of unit volume and 70.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Huda Beauty' on Amazon
July 2026
Is 77.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
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Best Huda Beauty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing huda beauty brand in July 2026, moving 160,000 units across 2 ASINs for 29.1% of Top 10 volume. celimax follows with 100,000 units (18.2%), ahead of Essence Cosmetics on 80,000 units (14.5%).
With 9 brands splitting the Top 10 and 61.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $21.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
2 ASINs in Top 10
29.1%
Units
160K
Revenue
$3.2M
Avg. price
$21.00
B0B2RM68G2
$19.00·★4.5·46.1K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100KB0GD6R7CFJ
$23.00·★4.5·3.5K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60K
celimax
1 ASIN in Top 10
18.2%
Units
100K
Revenue
$1.8M
Avg. price
$13.00
B0DK4Y2YP3
$13.00·★4.4·23.3K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Essence Cosmetics
1 ASIN in Top 10
14.5%
Units
80K
Revenue
$395.2K
Avg. price
$4.97
B00T0C9XRK
$4.97·★4.3·402K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80K
Trending Huda Beauty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07MH1KHJ2 booked 20K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0CCPMKNZF leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FK67MDF7 close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Price
$9.99
Rating
4.6
Reviews
60K
Latest month sales
B0CCPMKNZF
HUDA BEAUTY #FAUXFILTER Under Eye Color Corrector Peach
Price
$30.37
Rating
4.2
Reviews
32
Latest month sales
B0FK67MDF7
Huda Lip Contour Stain Lip Tint - Soft Nude (.03 Fl Oz)
Unlock to view ASIN details and product titles
Price
$32.52
Rating
3.4
Reviews
45
Latest month sales
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