Honey Stinger Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Honey Stinger Gel sales on Amazon US totaled 107,350 units in July 2026 (▲ 7.0% vs. the prior month), generating an estimated $2,742,123 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 59.8% of revenue, while a typical listing is priced at $27.94. The keyword itself pulled 20,771 Amazon queries over the same period (▲ 34.1% MoM).
Zooming out to the 12-month window ending July 2026, the honey stinger gel Top 50 moved 1,057,100 units and $26,397,023 in cumulative sales — an average of 88,092 units and $2,199,752 per month. Monthly throughput topped out at 107,350 units in July 2026 and dipped to 56,800 in May 2026, leaving the latest reading 3.8% higher than August 2025.
Honey Stinger Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
107.3K
▲ 7.0% MoM
Monthly Revenue 2026/07
$2.7M
▲ 6.6% MoM
Top 10 Market Share 2026/07
68.9%
Honey Stinger Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold honey stinger gel listing on Amazon US in July 2026 is ASIN B004F1LNDI (Brand: Honey Stinger), which sold 20,000 units at $19.88 apiece — equal to 18.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 74,000 units and $1,639,720 in July 2026 — 68.9% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Honey Stinger Gel' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004F1LNDI
Honey Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre and Post Workout, 16.96 Ounces (Pack of 16)
20K
▲ 0.0%vs. prior month
$397.6K
latest month
12-month trend
B08BKSBMV6
Honey Stinger Organic Fruit Smoothie Energy Gel, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 12 Pack, 13.2 Ounce
10K
▲ 0.0%vs. prior month
$172.1K
latest month
12-month trend
B018YQS2V0
Honey Stinger Organic Gluten Free Salted Caramel Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre & Post Workout, 16.96 Ounces (Pack of 16)
9K
▲ 12.5%vs. prior month
$183.8K
latest month
12-month trend
B08HTSM5LR
GU Energy Original Energy Gels, Caffeine-Free Mixed - 24 Count
8K
▲ 60.0%vs. prior month
$246.6K
latest month
12-month trend
B001CWYK4M
Honey Stinger Organic Fruit Smoothie Energy Chew, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 21.6 Ounces (Pack of 12)
7K
▲ 0.0%vs. prior month
$166K
latest month
12-month trend
B004UA4PYS
Honey Stinger Organic Vanilla Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre and Post Workout, 16.96 Ounces (Pack of 16)
4K
▲ 0.0%vs. prior month
$79.5K
latest month
12-month trend
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Best Honey Stinger Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honey Stinger is the best-performing honey stinger gel brand in July 2026, moving 62,000 units across 8 ASINs for 83.8% of Top 10 volume. GU Energy follows with 8,000 units (10.8%), ahead of HÜMA CHIA ENERGY GEL on 4,000 units (5.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.98 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honey Stinger
8 ASINs in Top 10
83.8%
Units
62K
Revenue
$1.3M
Avg. price
$19.98
B004F1LNDI
$19.88·★4.6·12.4K revsHoney Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre and Post Workout, 16.96 Ounces (Pack of 16)
Units sold20KB08BKSBMV6
$16.96·★4.6·2.4K revsHoney Stinger Organic Fruit Smoothie Energy Gel, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 12 Pack, 13.2 Ounce
Units sold10KB018YQS2V0
$19.88·★4.7·5K revsHoney Stinger Organic Gluten Free Salted Caramel Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre & Post Workout, 16.96 Ounces (Pack of 16)
Units sold9KB001CWYK4M
$25.44·★4.6·3.1K revsHoney Stinger Organic Fruit Smoothie Energy Chew, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 21.6 Ounces (Pack of 12)
Units sold7KB004UA4PYS
$19.88·★4.7·2.3K revsHoney Stinger Organic Vanilla Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre and Post Workout, 16.96 Ounces (Pack of 16)
Units sold4KB00CJGJFV8
$11.10·★4.6·396 revsHoney Stinger Organic Peanut Butter Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre & During Workout, 16.96 Ounces (Pack of 16)
Units sold4KB0DHLS5T5R
$18.41·★4.6·1.3K revsHoney Stinger Gold Energy Gel, Gluten Free & Caffeine Free, for Exercise, Running and Performance, Sports Nutrition for Home & Gym, Pre and Mid Workout, 12 Pack, 13.2 Ounce
Units sold4KB0DXRQTBYC
$28.32·★4.6·12.4K revsHoney Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance and Performance, Sports Nutrition for Home & Gym, Pre & During Workout, 25.44 Ounces (Pack of 24)
Units sold4K
GU Energy
1 ASIN in Top 10
10.8%
Units
8K
Revenue
$246.6K
Avg. price
$27.14
B08HTSM5LR
$27.14·★4.6·1.3K revsGU Energy Original Energy Gels, Caffeine-Free Mixed - 24 Count
Units sold8K
HÜMA CHIA ENERGY GEL
1 ASIN in Top 10
5.4%
Units
4K
Revenue
$119.8K
Avg. price
$29.95
B00LXK8Y0E
$29.95·★4.6·3K revsHuma Chia Energy Gel, Variety, 12 Gels | Real Food, Stomach Friendly Energy Gels
Units sold4K
Trending Honey Stinger Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FBT8R5ZD leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B07H319S3V close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FBT8R5ZD
Real Banana Stomach Friendly Energy Gel for Runners, Cycling and Exercise | 12 Energy Gel Packs, 20 g Real-Fruit Carbs & Potassium, 80 Calories, Vegan, Gluten Free, No Sugar or Caffeine Endurance Fuel
Price
$29.99
Rating
4.2
Reviews
95
Latest month sales
B07H319S3V
Maurten Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives
Price
$47.90
Rating
4.6
Reviews
996
Latest month sales
B0GWSDBWC7
Honey Stinger Organic Raspberry Lemonade Electrolyte Energy Gel, Gluten Free & Caffeine Free, Sports Nutrition for Exercise, Running & Performance, Pre & Mid Workout, 12 Pack, 13.2 oz
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.5
Reviews
38
Latest month sales
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