Honest Diapers Size 4 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Honest Diapers Size 4 sales on Amazon US totaled 228,400 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $9,156,584 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 55.1% of revenue, while a typical listing is priced at $40.79. The keyword itself pulled 16,261 Amazon queries over the same period (▼ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the honest diapers size 4 Top 50 moved 2,584,000 units and $109,311,815 in cumulative sales — an average of 215,333 units and $9,109,318 per month. Monthly throughput topped out at 256,800 units in June 2026 and dipped to 145,800 in May 2026, leaving the latest reading 8.7% higher than August 2025.
Honest Diapers Size 4 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
228.4K
▼ 11.1% MoM
Monthly Revenue 2026/07
$9.2M
▼ 13.9% MoM
Top 10 Market Share 2026/07
55.2%
Honest Diapers Size 4 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold honest diapers size 4 listing on Amazon US in July 2026 is ASIN B086LKQDJG (Brand: The Honest Company), which sold 30,000 units at $44.99 apiece — equal to 13.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $5,049,720 in July 2026 — 55.2% of unit volume and 55.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Honest Diapers Size 4' on Amazon
July 2026
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Top 5 Volume Share breakdown
B086LKQDJG
The Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count | Baby Wipes, 720 Ct. Hypoallergenic, Fragrance-Free, Plant-Based, 99% Water, Dermatologist Tested. For Sensitive Skin.
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B07DC8BR3B
Pampers Swaddlers Diapers, Size 4 (15-34 lbs), 150 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
20K
▲ 0.0%vs. prior month
$995.4K
latest month
12-month trend
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B01NASH63G
The Honest Company Multi-Use Baby Wipes, Geo Mood, Unscented, 576 Count | Baby Wipes, 576 Ct. Hypoallergenic, Fragrance-Free, Plant-Based, 99% Water, Dermatologist Tested. For Sensitive Skin.
10K
▲ 0.0%vs. prior month
$323.3K
latest month
12-month trend
B07LFQ9CXC
Pampers Swaddlers Baby Diapers, Size 4, 120 Count
10K
▲ 0.0%vs. prior month
$449.8K
latest month
12-month trend
B08W9G2JCX
Pampers Diapers - Cruisers 360° - Size 4, 144 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
10K
▲ 0.0%vs. prior month
$497.7K
latest month
12-month trend
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Best Honest Diapers Size 4 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Honest Company is the best-performing honest diapers size 4 brand in July 2026, moving 56,000 units across 4 ASINs for 44.4% of Top 10 volume. Pampers follows with 40,000 units (31.7%), ahead of HUGGIES on 20,000 units (15.9%).
With 4 brands splitting the Top 10 and 92.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.81 to $48.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Honest Company
4 ASINs in Top 10
44.4%
Units
56K
Revenue
$1.9M
Avg. price
$23.81
B086LKQDJG
$44.99·★4.8·37.1K revsThe Honest Company Multi-Use Baby Wipes, Pattern Play, 720 Count | Baby Wipes, 720 Ct. Hypoallergenic, Fragrance-Free, Plant-Based, 99% Water, Dermatologist Tested. For Sensitive Skin.
Units sold30KB01NASH63G
$30.55·★4.8·37.1K revsThe Honest Company Multi-Use Baby Wipes, Geo Mood, Unscented, 576 Count | Baby Wipes, 576 Ct. Hypoallergenic, Fragrance-Free, Plant-Based, 99% Water, Dermatologist Tested. For Sensitive Skin.
Units sold10KB07B14D6MD
$16.71·★4.8·60.6K revsThe Honest Company Multi-Use Baby Wipes, Pattern Play, 288 Count | Baby Wipes, 288 Ct. Hypoallergenic, Plant-Based, 99% Water, Dermatologist Tested, Compostable. For Sensitive Skin.
Units sold8KB099R2D5YF
$2.99·★4.8·1.7K revsThe Honest Company Multi-Use Baby Wipes, Terrazzo, 36 Count | Baby Wipes, 36 Ct. Hypoallergenic, Plant-Based, 99% Water, Dermatologist Tested, Compostable. For Sensitive Skin.
Units sold8K
Pampers
3 ASINs in Top 10
31.7%
Units
40K
Revenue
$1.9M
Avg. price
$46.59
B07DC8BR3B
$45.00·★4.8·129.5K revsPampers Swaddlers Diapers, Size 4 (15-34 lbs), 150 Count, Fragrance Free, Hypoallergenic, Absorbent, Pediatrician Recommended, Skin Safe
Units sold20KB07LFQ9CXC
$44.99·★4.8·129.5K revsPampers Swaddlers Baby Diapers, Size 4, 120 Count
Units sold10KB08W9G2JCX
$49.77·★4.7·27.6K revsPampers Diapers - Cruisers 360° - Size 4, 144 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
Units sold10K
HUGGIES
2 ASINs in Top 10
15.9%
Units
20K
Revenue
$939.4K
Avg. price
$48.49
B0DKYRHL2Y
$51.99·★4.3·215 revsHUGGIES Little Movers Diapers Size 4, 150 Count (6 Packs of 25) | Double Grip Strips, Blowout Protection, Secure Flexible Fit, Up to 12-Hour Protection, Dry Touch Liner, Wetness Indicator
Units sold10KB08VC33TDN
$44.99·★4.8·16.9K revsHUGGIES Little Movers Diapers Size 4, 120 Count
Units sold10K
Trending Honest Diapers Size 4 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07B14D6MD booked 8K units at $16.71, with ▲ 60.0% MoM change. On the growth side, B0GQSDLQ55 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B08SVY7CYG close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07B14D6MD
The Honest Company Multi-Use Baby Wipes, Pattern Play, 288 Count | Baby Wipes, 288 Ct. Hypoallergenic, Plant-Based, 99% Water, Dermatologist Tested, Compostable. For Sensitive Skin.
Price
$16.71
Rating
4.8
Reviews
60.6K
Latest month sales
B0GQSDLQ55
Pura Baby Diapers Size 4 (22-32 lbs) 108 Count Sensitive Skin | 12 Hour Leak Protection, New Blowout Blocker, Cloud Soft, Totally Chlorine Free*, Allergy UK Certified
Price
$52.99
Rating
2.7
Reviews
288
Latest month sales
B08SVY7CYG
HUGGIES Overnites Diapers Size 4, 116 Count (2 Packs of 58) | Extra Absorbency, Nighttime Leak Protection, 4X Sleep Protection, Pillowy Soft Leg Cuffs, Wetness Indicator, Hypoallergenic
Unlock to view ASIN details and product titles
Price
$50.99
Rating
4.7
Reviews
2.2K
Latest month sales
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