Hijab Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hijab sales on Amazon US totaled 14,700 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $147,896 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.7% of unit volume and 63.4% of revenue, while a typical listing is priced at $11.36. The keyword itself pulled 23,037 Amazon queries over the same period (▼ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the hijab Top 50 moved 161,950 units and $1,627,437 in cumulative sales — an average of 13,496 units and $135,620 per month. Monthly throughput topped out at 17,550 units in March 2026 and dipped to 7,050 in May 2026, leaving the latest reading 5.2% lower than August 2025.
Hijab Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.7K
▼ 2.0% MoM
Monthly Revenue 2026/07
$147.9K
▼ 1.1% MoM
Top 10 Market Share 2026/07
68.7%
Hijab Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hijab listing on Amazon US in July 2026 is ASIN B09Q31LPXX (Brand: AWAYTR), which sold 3,000 units at $9.99 apiece — equal to 20.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,100 units and $93,821 in July 2026 — 68.7% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hijab' on Amazon
July 2026
Is 68.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09Q31LPXX
AWAYTR Satin Head Scarf for Women 3 Pcs 35 Inch Hair Scarf Like Silk Scarf
3K
▲ 0.0%vs. prior month
$34.7K
latest month
12-month trend
B07TP9FYJS
Dreamlover Wig Grip Band for Hijab, Non-Slip Headband for Half Wigs, Black | Made for Dark Roots Wigs, No Visible Line, 2 PCS, No Wig Combs Needed, Protect Edges, Velvet, Adjustable, All-Day Wear
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B07XX14DBS
Harewom Head Wraps for Black Women, 71" Long Soft African Turban Hair Scarf
2K
▲ 0.0%vs. prior month
$11.2K
latest month
12-month trend
B09S6B9P5X
PeacePray 8 Pairs Premium Strong Hijab Magnetic Pins, No-Snag Multi-Use Hijab Magnets, Professional Pinless Magnetic Hijab Pins, Shiny and Matte Style Pack
600
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
B0DWFW3RZZ
Evnlo 12 Pairs Strong Hijab Magnets Pinless Hijab Pins for Women, Multi Use Magnetic Pins for Scarf Shirts Dress and Clothes
500
▲ 25.0%vs. prior month
$4.6K
latest month
12-month trend
B01MRYZ5T9
woogwin Women's Scarf Lady Light Soft Fashion Solid Shawl Wraps
500
▼ 28.6%vs. prior month
$3.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hijab Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AWAYTR is the best-performing hijab brand in July 2026, moving 3,000 units across 1 ASIN for 29.7% of Top 10 volume. Dreamlover follows with 2,000 units (19.8%), ahead of Harewom on 2,000 units (19.8%).
With 8 brands splitting the Top 10 and 69.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.60 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AWAYTR
1 ASIN in Top 10
29.7%
Units
3K
Revenue
$34.7K
Avg. price
$9.99
B09Q31LPXX
$9.99·★4.6·4.2K revsAWAYTR Satin Head Scarf for Women 3 Pcs 35 Inch Hair Scarf Like Silk Scarf
Units sold3K
Dreamlover
1 ASIN in Top 10
19.8%
Units
2K
Revenue
$20K
Avg. price
$9.99
B07TP9FYJS
$9.99·★4.3·27.8K revsDreamlover Wig Grip Band for Hijab, Non-Slip Headband for Half Wigs, Black | Made for Dark Roots Wigs, No Visible Line, 2 PCS, No Wig Combs Needed, Protect Edges, Velvet, Adjustable, All-Day Wear
Units sold2K
Harewom
1 ASIN in Top 10
19.8%
Units
2K
Revenue
$11.2K
Avg. price
$5.60
B07XX14DBS
$5.60·★4.6·22.7K revsHarewom Head Wraps for Black Women, 71" Long Soft African Turban Hair Scarf
Units sold2K
Trending Hijab Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F9DJJWJ8 booked 400 units at $8.99, with ▲ 33.3% MoM change. On the growth side, B0GKNFXQQD leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07TMF93JQ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F9DJJWJ8
Evnlo Evnlo 12 Pairs Strong Hijab Magnets, Thin Pinless Magnetic Hijab Pins for Scarf, Shirt, Veil, Dress– No-Snag Matte, Multi-Use for Women
Price
$8.99
Rating
4.2
Reviews
246
Latest month sales
B0GKNFXQQD
Instant Hijab Ready To Wear Hijab Scarf for Women Soft Long Muslim Jersey Hijabs Head Scarf for Prayer Abaya
Price
$9.99
Rating
4.0
Reviews
30
Latest month sales
B07TMF93JQ
VOILE CHIC Slip-on Instant Premium Jersey Hijab Head Scarf Wrap for Muslim Women Made in Turkey
Unlock to view ASIN details and product titles
Price
$35.95
Rating
4.4
Reviews
1.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hijab report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card