Highlighters Bulk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Highlighters Bulk sales on Amazon US totaled 407,700 units in July 2026 (▲ 31.4% vs. the prior month), generating an estimated $3,830,614 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 59.8% of revenue, while a typical listing is priced at $11.20. The keyword itself pulled 56,649 Amazon queries over the same period (▲ 29.5% MoM).
Zooming out to the 12-month window ending July 2026, the highlighters bulk Top 50 moved 3,340,900 units and $33,940,674 in cumulative sales — an average of 278,408 units and $2,828,390 per month. Monthly throughput topped out at 612,100 units in August 2025 and dipped to 118,900 in May 2026, leaving the latest reading 33.4% lower than August 2025.
Highlighters Bulk Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
407.7K
▲ 31.4% MoM
Monthly Revenue 2026/07
$3.8M
▲ 10.9% MoM
Top 10 Market Share 2026/07
66.2%
Highlighters Bulk Market Share & Sales Concentration on Amazon US — July 2026
The most-sold highlighters bulk listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 22.1% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $2,292,300 in July 2026 — 66.2% of unit volume and 59.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Highlighters Bulk' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B019QROV9S
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30K
▲ 50.0%vs. prior month
$359.4K
latest month
12-month trend
B0C1HQZ4VY
Sharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B01HAREUK6
Paper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
20K
▼ 33.3%vs. prior month
$269.4K
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Highlighters Bulk Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing highlighters bulk brand in July 2026, moving 120,000 units across 5 ASINs for 44.4% of Top 10 volume. BIC follows with 100,000 units (37.0%), ahead of Paper Mate on 20,000 units (7.4%).
With 5 brands splitting the Top 10 and 88.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.83 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
5 ASINs in Top 10
44.4%
Units
120K
Revenue
$1.3M
Avg. price
$9.98
B082PN4X5J
$11.99·★4.7·84.3K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB019QROV9S
$11.99·★4.8·16.4K revsSharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
Units sold30KB0C1HQZ4VY
$6.94·★4.8·1.2K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
Units sold20KB09Y2KJ2KX
$11.99·★4.6·3.5K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10KB002BA5WLE
$6.99·★4.8·20K revsSharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Units sold10K
BIC
2 ASINs in Top 10
37.0%
Units
100K
Revenue
$324.2K
Avg. price
$7.83
B000Q5ZGIA
$1.79·★4.8·43.5K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90KB06WGMTMVM
$13.87·★4.8·11.7K revsBIC Round Stic Xtra Life Ballpoint Pen, Ultra Long Lasting and Consistent Performance, 144-Count in Black Ink
Units sold10K
Paper Mate
1 ASIN in Top 10
7.4%
Units
20K
Revenue
$269.4K
Avg. price
$13.99
B01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20K
Trending Highlighters Bulk Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B002BA5WLE booked 10K units at $6.99, with ▲ 400.0% MoM change. On the growth side, B0846M1S6S leads positive momentum with ▲ 500.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Price
$6.99
Rating
4.8
Reviews
20K
Latest month sales
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
B0846M1S6S
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 8-Pack | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher and Office Supplies (78108)
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.8
Reviews
56.6K
Latest month sales
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