High Lighters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

BIC is the best-performing high lighters brand in July 2026, moving 190,000 units across 3 ASINs for 55.9% of Top 10 volume. Sharpie follows with 100,000 units (29.4%), ahead of Paper Mate on 30,000 units (8.8%).

With 4 brands splitting the Top 10 and 94.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $8.17, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0017P0LLA booked 20K units at $2.44, with ▲ 122.2% MoM change. On the growth side, B0000CD0C8 leads positive momentum with ▲ 900.0% MoM growth on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.