Hide And Seek Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hide And Seek sales on Amazon US totaled 5,650 units in July 2026 (▼ 42.1% vs. the prior month), generating an estimated $67,419 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.8% of unit volume and 91.7% of revenue, while a typical listing is priced at $15.06. The keyword itself pulled 16,174 Amazon queries over the same period (▼ 26.3% MoM).
Zooming out to the 12-month window ending July 2026, the hide and seek Top 50 moved 234,350 units and $2,914,997 in cumulative sales — an average of 19,529 units and $242,916 per month. Monthly throughput topped out at 68,950 units in November 2025 and dipped to 2,750 in May 2026, leaving the latest reading 54.3% lower than August 2025.
Hide And Seek Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.7K
▼ 42.1% MoM
Monthly Revenue 2026/07
$67.4K
▼ 40.7% MoM
Top 10 Market Share 2026/07
93.8%
Hide And Seek Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hide and seek listing on Amazon US in July 2026 is ASIN B0DQ6C171P (Brand: Bluey), which sold 2,000 units at $7.49 apiece — equal to 35.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,300 units and $61,852 in July 2026 — 93.8% of unit volume and 91.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hide And Seek' on Amazon
July 2026
Is 93.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DQ6C171P
Bluey Game Hide and Seek Electronic Figure, Articulated, Musical Kids Figurines with Dance Mode, Interactive Toys for Kids, Toddler Figurine Toys for Ages 3+
2K
▼ 33.3%vs. prior month
$15.4K
latest month
12-month trend
B0DBXM87ZF
Bluey Game Hide and Seek Figure, Articulated, Musical Kids Figurines with Dance Mode, Interactive Play Toddler Figurine Toys for Ages 3+
1K
▲ 0.0%vs. prior month
$7.5K
latest month
12-month trend
B085RG6LYM
WHAT DO YOU MEME? Silly Poopy's Hide & Seek by Relatable | Interactive, Talking, Singing, Rainbow Hide & Seek Toy for Toddlers, Includes 1 Toy and 2 AA Batteries
900
▼ 70.0%vs. prior month
$7.2K
latest month
12-month trend
B0DQ65MB6P
Bluey Game Hide and Seek Electronic Bingo Figure, Interactive Figurine Toys | Articulated, musical kids figurines with dance mode, Bluey games, toddler toys for ages 3+
300
▼ 25.0%vs. prior month
$4.5K
latest month
12-month trend
B08DNYLC4J
Starlux Games Hide and Seek Meets Rainbow Toys in “Protectors of The Rainbow” | Ages 4-10 | A Musical Treasure Hunt | Easter Egg Hunt & Glow in The Dark Game | Outdoor Toys | Unicorn & Leprechaun Theme
200
▲ 100.0%vs. prior month
$10K
latest month
12-month trend
B0CTY1LC5M
Joyreal Hide and Seek Busy Bag- 3 Pack Seek and Find Hidden Object Game, Sensory Hidden Object Search Problem Solving Travel Game for Kids 3+, Including Alphabet, Food, Fish, Animal
200
▲ 0.0%vs. prior month
$4.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hide And Seek Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bluey is the best-performing hide and seek brand in July 2026, moving 3,300 units across 3 ASINs for 62.3% of Top 10 volume. WHAT DO YOU MEME? follows with 1,100 units (20.8%), ahead of Joyreal on 400 units (7.5%).
With 5 brands splitting the Top 10 and 90.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.12 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bluey
3 ASINs in Top 10
62.3%
Units
3.3K
Revenue
$27.4K
Avg. price
$9.99
B0DQ6C171P
$7.49·★4.7·870 revsBluey Game Hide and Seek Electronic Figure, Articulated, Musical Kids Figurines with Dance Mode, Interactive Toys for Kids, Toddler Figurine Toys for Ages 3+
Units sold2KB0DBXM87ZF
$7.49·★4.8·2.6K revsBluey Game Hide and Seek Figure, Articulated, Musical Kids Figurines with Dance Mode, Interactive Play Toddler Figurine Toys for Ages 3+
Units sold1KB0DQ65MB6P
$14.99·★4.8·446 revsBluey Game Hide and Seek Electronic Bingo Figure, Interactive Figurine Toys | Articulated, musical kids figurines with dance mode, Bluey games, toddler toys for ages 3+
Units sold300
WHAT DO YOU MEME?
2 ASINs in Top 10
20.8%
Units
1.1K
Revenue
$9.2K
Avg. price
$9.12
B085RG6LYM
$8.24·★4.6·7.1K revsWHAT DO YOU MEME? Silly Poopy's Hide & Seek by Relatable | Interactive, Talking, Singing, Rainbow Hide & Seek Toy for Toddlers, Includes 1 Toy and 2 AA Batteries
Units sold900B0DS6LHDT3
$9.99·★4.6·7.1K revsWHAT DO YOU MEME? Silly Poopy & Friends™ Hide & Seek Ghost™ By Relatable | Kid-Friendly Hide & Seek Game, Includes 1 Silly Ghost That Sings, Great for Toddler Toys and Education
Units sold200
Joyreal
2 ASINs in Top 10
7.5%
Units
400
Revenue
$7.7K
Avg. price
$21.99
B0CTY1LC5M
$21.99·★4.4·243 revsJoyreal Hide and Seek Busy Bag- 3 Pack Seek and Find Hidden Object Game, Sensory Hidden Object Search Problem Solving Travel Game for Kids 3+, Including Alphabet, Food, Fish, Animal
Units sold200B0DK8R91PD
$21.99·★4.4·243 revsJoyreal Hide and Seek Busy Bag- 3 Pack Seek and Find Hidden Object Game, Sensory Hidden Object Search Problem Solving Travel Game for Kids 3+, Including Alphabet, Food, Fish, Animal
Units sold200
Trending Hide And Seek Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08DNYLC4J booked 200 units at $49.90, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08DNYLC4J
Starlux Games Hide and Seek Meets Rainbow Toys in “Protectors of The Rainbow” | Ages 4-10 | A Musical Treasure Hunt | Easter Egg Hunt & Glow in The Dark Game | Outdoor Toys | Unicorn & Leprechaun Theme
Price
$49.90
Rating
4.3
Reviews
119
Latest month sales
B001R674GE
Melissa & Doug Hide and Seek Farm Wooden Activity Board with Barnyard Animal Magnets
Price
$24.99
Rating
4.8
Reviews
5.8K
Latest month sales
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