Hersheys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hersheys sales on Amazon US totaled 263,600 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $3,049,762 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 48.6% of revenue, while a typical listing is priced at $14.86. The keyword itself pulled 21,413 Amazon queries over the same period (▲ 18.6% MoM).
Zooming out to the 12-month window ending July 2026, the hersheys Top 50 moved 3,103,950 units and $37,714,274 in cumulative sales — an average of 258,663 units and $3,142,856 per month. Monthly throughput topped out at 415,800 units in October 2025 and dipped to 164,100 in May 2026, leaving the latest reading 22.3% higher than August 2025.
Hersheys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
263.6K
▼ 9.1% MoM
Monthly Revenue 2026/07
$3M
▼ 15.1% MoM
Top 10 Market Share 2026/07
62.6%
Hersheys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hersheys listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $9.30 apiece — equal to 19.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 165,000 units and $1,481,570 in July 2026 — 62.6% of unit volume and 48.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hersheys' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B0D9WNP75C
Famous Amos Classic Chocolate Chip Cookies, Bite-Size Crunchy Cookies, Sweet Treats for Sharing, 30 Pack Box, 1 oz Bag
20K
▲ 0.0%vs. prior month
$225K
latest month
12-month trend
B0CJ44HMBF
Oreo Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher
20K
▲ 0.0%vs. prior month
$118.8K
latest month
12-month trend
B000PYG3X4
HERSHEY'S Chocolate Flavored Syrup Bottle, 24 oz | Kosher Chocolate Syrup in Squeezable Bottle, Great for Milk, Ice Cream, Brownies, Cakes and Homemade Desserts, 24 oz
10K
▲ 0.0%vs. prior month
$46.2K
latest month
12-month trend
B0014E6IV6
HERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
10K
▲ 0.0%vs. prior month
$61.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hersheys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing hersheys brand in July 2026, moving 50,000 units across 1 ASIN for 30.3% of Top 10 volume. HERSHEY'S follows with 37,000 units (22.4%), ahead of Oreo on 29,000 units (17.6%).
With 6 brands splitting the Top 10 and 70.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.23 to $10.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
1 ASIN in Top 10
30.3%
Units
50K
Revenue
$450.5K
Avg. price
$9.30
B09VRMKTH4
$9.30·★4.8·11.3K revsLife Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
HERSHEY'S
4 ASINs in Top 10
22.4%
Units
37K
Revenue
$361K
Avg. price
$10.15
B000PYG3X4
$4.79·★4.8·19.3K revsHERSHEY'S Chocolate Flavored Syrup Bottle, 24 oz | Kosher Chocolate Syrup in Squeezable Bottle, Great for Milk, Ice Cream, Brownies, Cakes and Homemade Desserts, 24 oz
Units sold10KB0014E6IV6
$5.97·★4.8·4.6K revsHERSHEY'S Milk Chocolate Candy Bars, 1.55 oz (6 Count)
Units sold10KB0FTZQCM84
$14.92·★4.7·24.9K revsHERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
Units sold10KB0FTZPPK4V
$14.92·★4.6·2.5K revsHERSHEY Assorted Chocolate Candy Variety Pack, 25 oz | Hershey Milk Chocolate Bars, York, Reese's Peanut Butter Cups, Almond Joy and KIT KAT Assortment, Individually Wrapped, 25 oz
Units sold7K
Oreo
2 ASINs in Top 10
17.6%
Units
29K
Revenue
$222.8K
Avg. price
$9.23
B0CJ44HMBF
$5.98·★4.8·5.3K revsOreo Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher
Units sold20KB0CJ25GVFG
$12.48·★4.7·2.9K revsHandi-Snacks OREO Cookie Sticks 'N Creme Dip Snack Packs, 20 Snack Packs | Individually Wrapped
Units sold9K
Trending Hersheys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CJ25GVFG booked 9K units at $12.48, with ▲ 28.6% MoM change. On the growth side, B0CHXKY1HD leads positive momentum with ▲ 75.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CJ25GVFG
Handi-Snacks OREO Cookie Sticks 'N Creme Dip Snack Packs, 20 Snack Packs | Individually Wrapped
Price
$12.48
Rating
4.7
Reviews
2.9K
Latest month sales
B0FTZPPK4V
HERSHEY Assorted Chocolate Candy Variety Pack, 25 oz | Hershey Milk Chocolate Bars, York, Reese's Peanut Butter Cups, Almond Joy and KIT KAT Assortment, Individually Wrapped, 25 oz
Price
$14.92
Rating
4.6
Reviews
2.5K
Latest month sales
B0CHXKY1HD
SNICKERS, TWIX, MILKY WAY and 3 MUSKETEERS Soccer Watch Party Candy Individually Wrapped Chocolate Candy Bars Football Variety Pack, Sharing Size, 8.31 Oz Bulk Bag
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
2.8K
Latest month sales
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