Hello Kitty School Supplies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hello Kitty School Supplies sales on Amazon US totaled 223,400 units in July 2026 (▲ 142.0% vs. the prior month), generating an estimated $1,943,705 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.0% of unit volume and 63.9% of revenue, while a typical listing is priced at $16.68. The keyword itself pulled 27,332 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the hello kitty school supplies Top 50 moved 1,436,150 units and $13,680,274 in cumulative sales — an average of 119,679 units and $1,140,023 per month. Monthly throughput topped out at 267,600 units in August 2025 and dipped to 41,950 in May 2026, leaving the latest reading 16.5% lower than August 2025.
Hello Kitty School Supplies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.4K
▲ 142.0% MoM
Monthly Revenue 2026/07
$1.9M
▲ 120.3% MoM
Top 10 Market Share 2026/07
77.0%
Hello Kitty School Supplies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hello kitty school supplies listing on Amazon US in July 2026 is ASIN B0CQ6QY3WH (Brand: BIC), which sold 80,000 units at $7.49 apiece — equal to 35.8% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 172,000 units and $1,242,120 in July 2026 — 77.0% of unit volume and 63.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hello Kitty School Supplies' on Amazon
July 2026
Is 77.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B0BLCZTL2P
Ticonderoga Wood-Cased Pencils, Pre-Sharpened, #2 HB Soft, Pastel Colors | 10 Count. Ideal for writing, drawing, schoolwork, classrooms and office use
20K
▲ 900.0%vs. prior month
$106K
latest month
12-month trend
B0007L1VLO
BIC Xtra-Sparkle Number 2 Mechanical Pencils, 24-Count Pack, 0.7mm Point | Colorful Sparkle Barrels, Multicolor Design, Ideal for School Supplies, Smudge-Resistant Lead, Medium Point, Erasers
10K
▲ 66.7%vs. prior month
$45.2K
latest month
12-month trend
B0DZ5WN6QX
250 Count Colored Index Cards 3x5 Inch with Key Ring, 180gsm Heavy Weight Flash Cards 5 Color (50 Sheets Each) Portable Note Taking for Students, Teachers, Study Note Cards for Office School Supplies
10K
▲ 25.0%vs. prior month
$68.5K
latest month
12-month trend
B09MLP27XH
Four Candies Cute Mechanical Pencil Set, 6-Pack 0.5/0.7mm | 360 Lead Refills, 3 Erasers, 9 Eraser Refills, Storage Case, Back to School Supplies for Girls, Pastel Aesthetic Stationery
10K
▲ 11.1%vs. prior month
$75.7K
latest month
12-month trend
B0CYCGCTZ4
2 Pocket Folder with Prongs (5 Pack, Pastel), Plastic Folders with Pockets | Pastel Colors, Business Card Holder, Fit Letter Size, Organizing Papers, in School, Office, Business
10K
▲ 400.0%vs. prior month
$61.5K
latest month
12-month trend
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Best Hello Kitty School Supplies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing hello kitty school supplies brand in July 2026, moving 95,000 units across 3 ASINs for 55.2% of Top 10 volume. Ticonderoga follows with 28,000 units (16.3%), ahead of AILZFEI on 10,000 units (5.8%).
With 7 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.07 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
3 ASINs in Top 10
55.2%
Units
95K
Revenue
$679K
Avg. price
$6.00
B0CQ6QY3WH
$7.49·★4.8·3.9K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80KB0007L1VLO
$4.51·★4.8·68.9K revsBIC Xtra-Sparkle Number 2 Mechanical Pencils, 24-Count Pack, 0.7mm Point | Colorful Sparkle Barrels, Multicolor Design, Ideal for School Supplies, Smudge-Resistant Lead, Medium Point, Erasers
Units sold10KB0819FJLH7
$6.01·★4.7·31K revsBIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 12-Count | Grip Design for Comfortable Use | Soft Pastel Ink for Vibrant Highlighting | Quick-Drying, Ideal for Color-Coding
Units sold5K
Ticonderoga
2 ASINs in Top 10
16.3%
Units
28K
Revenue
$137K
Avg. price
$5.07
B0BLCZTL2P
$6.24·★4.8·7.5K revsTiconderoga Wood-Cased Pencils, Pre-Sharpened, #2 HB Soft, Pastel Colors | 10 Count. Ideal for writing, drawing, schoolwork, classrooms and office use
Units sold20KB00HHVIZT8
$3.90·★4.8·5.7K revsTiconderoga Pencil Shaped Erasers, Yellow, 3 Count | Ideal for writing, drawing, schoolwork, classrooms and office use
Units sold8K
AILZFEI
1 ASIN in Top 10
5.8%
Units
10K
Revenue
$68.5K
Avg. price
$6.99
B0DZ5WN6QX
$6.99·★4.8·855 revs250 Count Colored Index Cards 3x5 Inch with Key Ring, 180gsm Heavy Weight Flash Cards 5 Color (50 Sheets Each) Portable Note Taking for Students, Teachers, Study Note Cards for Office School Supplies
Units sold10K
Trending Hello Kitty School Supplies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CYCGCTZ4 booked 10K units at $8.99, with ▲ 400.0% MoM change. On the growth side, B0BLCZTL2P leads positive momentum with ▲ 900.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYCGCTZ4
2 Pocket Folder with Prongs (5 Pack, Pastel), Plastic Folders with Pockets | Pastel Colors, Business Card Holder, Fit Letter Size, Organizing Papers, in School, Office, Business
Price
$8.99
Rating
4.6
Reviews
978
Latest month sales
B00HHVIZT8
Ticonderoga Pencil Shaped Erasers, Yellow, 3 Count | Ideal for writing, drawing, schoolwork, classrooms and office use
Price
$3.90
Rating
4.8
Reviews
5.7K
Latest month sales
B0BLCZTL2P
Ticonderoga Wood-Cased Pencils, Pre-Sharpened, #2 HB Soft, Pastel Colors | 10 Count. Ideal for writing, drawing, schoolwork, classrooms and office use
Unlock to view ASIN details and product titles
Price
$6.24
Rating
4.8
Reviews
7.5K
Latest month sales
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