Heel Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Heel Pads sales on Amazon US totaled 160,100 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $1,667,676 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 41.1% of revenue, while a typical listing is priced at $10.72. The keyword itself pulled 21,977 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the heel pads Top 50 moved 1,733,000 units and $18,242,527 in cumulative sales — an average of 144,417 units and $1,520,211 per month. Monthly throughput topped out at 184,700 units in April 2026 and dipped to 118,200 in May 2026, leaving the latest reading 17.8% higher than August 2025.
Heel Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
160.1K
▼ 5.2% MoM
Monthly Revenue 2026/07
$1.7M
▼ 7.1% MoM
Top 10 Market Share 2026/07
46.2%
Heel Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold heel pads listing on Amazon US in July 2026 is ASIN B09NKP7NGK (Brand: ZUCNANA), which sold 10,000 units at $8.99 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 74,000 units and $685,460 in July 2026 — 46.2% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Heel Pads' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NKP7NGK
ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
10K
▲ 0.0%vs. prior month
$92.5K
latest month
12-month trend
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
10K
▲ 66.7%vs. prior month
$62.2K
latest month
12-month trend
B0DCBTXPH3
Promifun Moleskin Strips with Adhesive Blister Prevention Pads,Beige 24 Pcs | Mole Skin Tape Stickers for Feet Heel Shoes Padding- 4 Pre-Cut Shape Blisert Bandage for Feet,Traveling Essentials
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0F228LMN5
4D Cloud Insoles for Men and Women Memory Foam Arch Support Inserts | Plantar Fasciitis Relief, Shock Absorbing, Anti Fatigue, Standing All Day, Work Boots, Sneaker (Black, Men: US 7-11)
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B08YR5MCXQ
Heel Grips Liner Cushions Inserts for Loose Shoes, Heel Pads Snugs for Shoe Too Big Men Women, Filler Improved Shoe Fit and Comfort, Stop Heel Slip and Blister (4 Pairs) (Pale Apricot+Black)
7K
▲ 16.7%vs. prior month
$67.3K
latest month
12-month trend
B0G2WSCWYL
60Pcs Moleskin Strips with Adhesive Blister Prevention Pads | Moleskin for blister protection, Foot Heel Shoe Padding, Relieves Foot Friction, Portable &Travel-Friendly, Value Pack, Beige
6K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
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Best Heel Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZUCNANA is the best-performing heel pads brand in July 2026, moving 10,000 units across 1 ASIN for 13.5% of Top 10 volume. benoo follows with 10,000 units (13.5%), ahead of Promifun on 10,000 units (13.5%).
Volume is spread across 10 brands, with the top three holding 40.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.95 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZUCNANA
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$92.5K
Avg. price
$8.99
B09NKP7NGK
$8.99·★4.3·5.1K revsZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
Units sold10K
benoo
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$62.2K
Avg. price
$2.95
B0D3WJ6HJW
$2.95·★4.2·2.2K revsbenoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
Units sold10K
Promifun
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0DCBTXPH3
$9.99·★4.4·999 revsPromifun Moleskin Strips with Adhesive Blister Prevention Pads,Beige 24 Pcs | Mole Skin Tape Stickers for Feet Heel Shoes Padding- 4 Pre-Cut Shape Blisert Bandage for Feet,Traveling Essentials
Units sold10K
Trending Heel Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B075YH3D7N booked 6K units at $14.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075YH3D7N
WalkHero Plantar Fasciitis Insoles, Arch Support Inserts for Pain Relief | Orthotics Inserts for Flat Feet, Relieve Foot Fatigue, Standing All Day Work Boot Insole (Mens 10-10 1/2 | Womens 12-12 1/2)
Price
$14.99
Rating
4.3
Reviews
75.4K
Latest month sales
B0C58R1K58
6 Pairs Heel Pads Heel Grips Liner for Loose Shoes, Heel Cushion Pads Heel Inserts for Shoe Too Big, Ultra Soothing Heel Protectors for Heel Pain, Heel Slipping, Blisters, Friction(Black&Beige)
Price
$7.64
Rating
4.2
Reviews
2.7K
Latest month sales
B07GKFSM2Q
KT Health Blister Prevention Tape – 30 Precut Strips for Blister Protection, Strong Adhesive, Dermatologist Tested, Ideal for Athletes and Active Lifestyles – Beige
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.5
Reviews
6.1K
Latest month sales
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