Heel Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Heel Pads sales on Amazon US totaled 150,800 units in July 2026 (▼ 3.7% vs. the prior month), generating an estimated $1,516,736 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 39.7% of revenue, while a typical listing is priced at $10.35. The keyword itself pulled 21,977 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the heel pads Top 50 moved 1,584,200 units and $16,155,084 in cumulative sales — an average of 132,017 units and $1,346,257 per month. Monthly throughput topped out at 168,700 units in April 2026 and dipped to 106,450 in January 2026, leaving the latest reading 16.1% higher than August 2025.
Heel Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
150.8K
▼ 3.7% MoM
Monthly Revenue 2026/07
$1.5M
▼ 7.0% MoM
Top 10 Market Share 2026/07
47.1%
Heel Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold heel pads listing on Amazon US in July 2026 is ASIN B09NKP7NGK (Brand: ZUCNANA), which sold 10,000 units at $4.99 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 71,000 units and $601,940 in July 2026 — 47.1% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Heel Pads' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09NKP7NGK
ZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
10K
▲ 0.0%vs. prior month
$92.5K
latest month
12-month trend
B0D3WJ6HJW
benoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
10K
▲ 66.7%vs. prior month
$62.2K
latest month
12-month trend
B0DCBTXPH3
Promifun Moleskin Strips with Adhesive Blister Prevention Pads,Beige 24 Pcs | Mole Skin Tape Stickers for Feet Heel Shoes Padding- 4 Pre-Cut Shape Blisert Bandage for Feet,Traveling Essentials
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B07D19ZNWZ
Amazon Basic Care Extreme Hydrocolloid Gel Blister Cushion Bandages, Self-Adhesive, Reduces Rubbing & Friction, Long-Lasting Multi-Day Use, 1.65 in x 2.67 in, 10 ct
8K
▲ 14.3%vs. prior month
$63.2K
latest month
12-month trend
B08YR5MCXQ
Heel Grips Liner Cushions Inserts for Loose Shoes, Heel Pads Snugs for Shoe Too Big Men Women, Filler Improved Shoe Fit and Comfort, Stop Heel Slip and Blister (4 Pairs) (Pale Apricot+Black)
7K
▲ 16.7%vs. prior month
$67.3K
latest month
12-month trend
B0G2WSCWYL
60Pcs Moleskin Strips with Adhesive Blister Prevention Pads | Moleskin for blister protection, Foot Heel Shoe Padding, Relieves Foot Friction, Portable &Travel-Friendly, Value Pack, Beige
6K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Heel Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZUCNANA is the best-performing heel pads brand in July 2026, moving 10,000 units across 1 ASIN for 14.1% of Top 10 volume. benoo follows with 10,000 units (14.1%), ahead of Promifun on 10,000 units (14.1%).
Volume is spread across 10 brands, with the top three holding 42.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.95 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZUCNANA
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$92.5K
Avg. price
$4.99
B09NKP7NGK
$4.99·★4.3·5.1K revsZUCNANA Ball of Foot Cushions, Gel Shoe Inserts Heel Inserts Women 2 Pairs | Non Slip Heel Pads, Metatarsal Pads, Heel Cushions for foot Pain Relief and Comfort, High Heel Insoles, One Size Fits Any
Units sold10K
benoo
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$62.2K
Avg. price
$2.95
B0D3WJ6HJW
$2.95·★4.2·2.1K revsbenoo Ball of Foot Cushion Pads for High Heels, Gel Shoe Insert for Women | Metatarsal Pads & Gel Insoles for High Heels, Non Slip Forefoot Cushion Inserts, Heel Grips & Protectors, Pain Relief, 4 Pack
Units sold10K
Promifun
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0DCBTXPH3
$9.99·★4.5·993 revsPromifun Moleskin Strips with Adhesive Blister Prevention Pads,Beige 24 Pcs | Mole Skin Tape Stickers for Feet Heel Shoes Padding- 4 Pre-Cut Shape Blisert Bandage for Feet,Traveling Essentials
Units sold10K
Trending Heel Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C58R1K58 booked 5K units at $7.64, with ▲ 25.0% MoM change. On the growth side, B0BC8MT8KY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BPWC6HDQ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C58R1K58
6 Pairs Heel Pads Heel Grips Liner for Loose Shoes, Heel Cushion Pads Heel Inserts for Shoe Too Big, Ultra Soothing Heel Protectors for Heel Pain, Heel Slipping, Blisters, Friction(Black&Beige)
Price
$7.64
Rating
4.2
Reviews
2.7K
Latest month sales
B0BC8MT8KY
Heel Grips Liner Cushions Inserts for Loose Shoes, Heel Pads Snugs for Shoe Too Big Men Women, Filler Improved Shoe Fit and Comfort, Prevent Heel Slip and Blister (4 Pairs) (Pale Apricot)
Price
$9.99
Rating
4.3
Reviews
14.5K
Latest month sales
B0BPWC6HDQ
Figly Gel Heel Cups for Heel Pain Relief (4 Pack) - Gel Heel Cushion Inserts, Heel Cushions Heel Pain Relief, Gel Heel Pads Shoes Men, Support Heel Inserts Women Heel Spur Heel Cup Plantar Fasciitis
Unlock to view ASIN details and product titles
Price
$7.65
Rating
4.1
Reviews
3.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this heel pads report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card