Hat Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hat Fan sales on Amazon US totaled 209,200 units in July 2026 (▼ 18.7% vs. the prior month), generating an estimated $3,674,526 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.8% of unit volume and 70.1% of revenue, while a typical listing is priced at $23.40. The keyword itself pulled 10,441 Amazon queries over the same period (▼ 52.0% MoM).
Zooming out to the 12-month window ending July 2026, the hat fan Top 50 moved 973,450 units and $18,192,575 in cumulative sales — an average of 81,121 units and $1,516,048 per month. Monthly throughput topped out at 257,400 units in June 2026 and dipped to 16,800 in January 2026, leaving the latest reading 77.8% higher than August 2025.
Hat Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
209.2K
▼ 18.7% MoM
Monthly Revenue 2026/07
$3.7M
▼ 27.7% MoM
Top 10 Market Share 2026/07
79.8%
Hat Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hat fan listing on Amazon US in July 2026 is ASIN B07QK9C9KT (Brand: JISULIFE), which sold 50,000 units at $12.41 apiece — equal to 23.9% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 167,000 units and $2,575,400 in July 2026 — 79.8% of unit volume and 70.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hat Fan' on Amazon
July 2026
![Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige (ASIN B0DLFCN4J5), rank #2 by monthly sales volume for 'Hat Fan' on Amazon](https://m.media-amazon.com/images/I/61-gWIgUjpL._AC_UY512_.jpg)
Is 79.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0DLFCN4J5
Aecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
40K
▲ 0.0%vs. prior month
$372.4K
latest month
12-month trend
B0BL6NL6DS
KIDEE Neck Fan, Portable Bladeless Neck Fans, Upgrade 360° Airflow, Super Quiet, 3 Speeds, 4000mAh Personal Wearable Neck Fan, Upgraded Cooling Air Volume USB Rechargeable Hands Free Fan
10K
▲ 0.0%vs. prior month
$232.5K
latest month
12-month trend
B0CRDT715R
JISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
10K
▲ 0.0%vs. prior month
$244.3K
latest month
12-month trend
B0GCWCV21P
Diveblues Portable Handheld Fan D6036 Cream | 7.4m/s High Speed Turbo, 180° Foldable 4-in-1, Personal Neck Fan with Carabiner Clip, 100 Speed Stepless Control
10K
▲ 0.0%vs. prior month
$180.1K
latest month
12-month trend
B0CXJBY3FP
Diveblues Portable Handheld Turbo Fan | 3 IN 1 Hand/Neck/Desk Fan, Up to 12 Working Hours, 5 Gear Wind, Battery Operated, Travel, Working, Outdoor Activities
10K
▲ 0.0%vs. prior month
$144.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hat Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JISULIFE is the best-performing hat fan brand in July 2026, moving 67,000 units across 3 ASINs for 40.1% of Top 10 volume. Aecooly follows with 40,000 units (24.0%), ahead of Diveblues on 20,000 units (12.0%).
With 7 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $22.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JISULIFE
3 ASINs in Top 10
40.1%
Units
67K
Revenue
$1.1M
Avg. price
$22.70
B07QK9C9KT
$12.41·★4.6·78.4K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50KB0CRDT715R
$24.69·★4.5·5.1K revsJISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
Units sold10KB0CR3JJJTS
$30.99·★4.4·3.2K revsJISULIFE Portable Handheld Fan Life9, Turbo Airflow, Up to 18H Runtime | 5 Speeds, 5000mAh, Mini Pocket Design, Personal Fan for Travel, Concerts, Makeup, Trendy Gifts for Women Men -Black
Units sold7K
Aecooly
1 ASIN in Top 10
24.0%
Units
40K
Revenue
$372.4K
Avg. price
$9.99
B0DLFCN4J5
$9.99·★4.6·5.5K revsAecooly Slim Portable Fan, Thin Handheld Fan, USB Rechargeable | Mini Personal [24H Max Cooling Time], Battery Powered Small Foldable Pocket for Travel, Summer, Gifts for Women, Girls -Beige
Units sold40K
Diveblues
2 ASINs in Top 10
12.0%
Units
20K
Revenue
$324.8K
Avg. price
$18.49
B0GCWCV21P
$19.99·★4.8·3.5K revsDiveblues Portable Handheld Fan D6036 Cream | 7.4m/s High Speed Turbo, 180° Foldable 4-in-1, Personal Neck Fan with Carabiner Clip, 100 Speed Stepless Control
Units sold10KB0CXJBY3FP
$16.99·★4.6·6.3K revsDiveblues Portable Handheld Turbo Fan | 3 IN 1 Hand/Neck/Desk Fan, Up to 12 Working Hours, 5 Gear Wind, Battery Operated, Travel, Working, Outdoor Activities
Units sold10K
Trending Hat Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GZ3MDQQ9 booked 10K units at $17.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ3MDQQ9
Waist Fan with Clip on: Portable 4-Speed Enlarged Fan-blades Personal Belt Fan with LED Light 6-11H of Working Time Hands-Free Neck Fan
Price
$17.99
Rating
4.2
Reviews
358
Latest month sales
B0DWXHDQBL
Hionly AI Neck Fan, 6 Speeds Adjustable Portable Personal Fan Rechargeable, Faster Cooling Wearable Fan, Ultra Quiet for Home, Office, Travel, Outdoor
Price
$12.99
Rating
4.1
Reviews
2.2K
Latest month sales
B0CR3JJJTS
JISULIFE Portable Handheld Fan Life9, Turbo Airflow, Up to 18H Runtime | 5 Speeds, 5000mAh, Mini Pocket Design, Personal Fan for Travel, Concerts, Makeup, Trendy Gifts for Women Men -Black
Unlock to view ASIN details and product titles
Price
$30.99
Rating
4.4
Reviews
3.2K
Latest month sales
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