Haruharu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Haruharu sales on Amazon US totaled 122,200 units in July 2026 (▼ 31.0% vs. the prior month), generating an estimated $2,047,515 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 71.0% of revenue, while a typical listing is priced at $18.51. The keyword itself pulled 15,702 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the haruharu Top 50 moved 1,284,850 units and $21,908,041 in cumulative sales — an average of 107,071 units and $1,825,670 per month. Monthly throughput topped out at 177,150 units in June 2026 and dipped to 72,350 in May 2026, leaving the latest reading 43.6% higher than August 2025.
Haruharu Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
122.2K
▼ 31.0% MoM
Monthly Revenue 2026/07
$2M
▼ 33.7% MoM
Top 10 Market Share 2026/07
73.6%
Haruharu Market Share & Sales Concentration on Amazon US — July 2026
The most-sold haruharu listing on Amazon US in July 2026 is ASIN B0BZ3G9GKL (Brand: HARUHARU), which sold 30,000 units at $17.63 apiece — equal to 24.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $1,453,220 in July 2026 — 73.6% of unit volume and 71.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Haruharu' on Amazon
July 2026
Is 73.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BZ3G9GKL
HARUHARU Black Rice Moisture Airyfit Daily Sunscreen SPF50+ 1.69 fl.oz. | No White Cast, Lightweight Application, Hydrating, Hyaluronic Acid, Ceramide, Sensitive Skin, Korean Skin care
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B01N5K834V
MANYO Pure Cleansing Oil, Makeup Remover, Blackhead & Pore Care, 6.76 fl oz | Natural oil cleanser that melts makeup and helps with blackhead care, Korean skincare, Tea tree, Rice bran
10K
▲ 0.0%vs. prior month
$158.7K
latest month
12-month trend
B09S6JKB52
SKIN1004 Centella Travel Kit, Korean Skin Care Set of 5, Travel Size | A Travel Size Skincare Gift Set with Toner, Serum, Oil Cleanser, Face Wash, and Moisturizer, Made with Madagascar Centella
9K
▼ 10.0%vs. prior month
$188.5K
latest month
12-month trend
B08W2HG4WP
HARUHARU wonder Black Rice Moisture 5.5 Soft Cleansing Gel, 3.38 fl. oz | Gentle Daily Cleanser, Low pH, Moisture Balance, For Sensitive Skin, No Tightness, Cruelty-Free, Vegan, Korean Skin Care
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B0CG1H8YRS
TIRTIR Milk Skin Rice Toner - Deep Moisturizing, Hydrating and Refreshing for face, Niacinamide, Ceramide, Rice Bran Extract, Nature-Oriented Ingredients, Korean Skin Care, Vegan, 150ml / 5.07 fl.oz.
8K
▼ 20.0%vs. prior month
$162.6K
latest month
12-month trend
B0D95M72BF
HARUHARU wonder Black Rice Probiotics Barrier Essence, 4.05 fl. oz | Milky Toner, Deep Hydration, Glass Skin, Non-Comedogenic, Skin Barrier, Ceramide & Panthenol, Vegan, Korean Skin Care
7K
▼ 30.0%vs. prior month
$139.7K
latest month
12-month trend
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Best Haruharu Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HARUHARU is the best-performing haruharu brand in July 2026, moving 53,000 units across 5 ASINs for 58.9% of Top 10 volume. ma:nyo follows with 10,000 units (11.1%), ahead of SKIN1004 on 9,000 units (10.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.72 to $20.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HARUHARU
5 ASINs in Top 10
58.9%
Units
53K
Revenue
$802.7K
Avg. price
$14.72
B0BZ3G9GKL
$17.63·★4.6·6.6K revsHARUHARU Black Rice Moisture Airyfit Daily Sunscreen SPF50+ 1.69 fl.oz. | No White Cast, Lightweight Application, Hydrating, Hyaluronic Acid, Ceramide, Sensitive Skin, Korean Skin care
Units sold30KB08W2HG4WP
$9.99·★4.5·3.1K revsHARUHARU wonder Black Rice Moisture 5.5 Soft Cleansing Gel, 3.38 fl. oz | Gentle Daily Cleanser, Low pH, Moisture Balance, For Sensitive Skin, No Tightness, Cruelty-Free, Vegan, Korean Skin Care
Units sold8KB0D95M72BF
$19.99·★4.7·3.5K revsHARUHARU wonder Black Rice Probiotics Barrier Essence, 4.05 fl. oz | Milky Toner, Deep Hydration, Glass Skin, Non-Comedogenic, Skin Barrier, Ceramide & Panthenol, Vegan, Korean Skin Care
Units sold7KB08W1ZHTL3
$15.99·★4.3·4.5K revsHARUHARU wonder Black Rice Moisture Cleansing Oil, 5.07 fl. oz | Gentle Daily Makeup Remover, no Tightness, Double Cleansing, for Sensitive Skin, Non-comedogenic, Vegan, Korean Skin Care
Units sold5KB0GKNKLZ7K
$9.99·★4.5·349 revsHARUHARU wonder Rose PDRN Peptide Glowy Balm, 0.33 fl.oz, Glossy Clear | Lasting Hydration for Dry Cracked Lips, Dewy Lips, No Waxy Finish, Silicon Free, Micro Plastic Free, Vegan, Korean Skin Care
Units sold3K
ma:nyo
1 ASIN in Top 10
11.1%
Units
10K
Revenue
$158.7K
Avg. price
$16.90
B01N5K834V
$16.90·★4.5·6.9K revsMANYO Pure Cleansing Oil, Makeup Remover, Blackhead & Pore Care, 6.76 fl oz | Natural oil cleanser that melts makeup and helps with blackhead care, Korean skincare, Tea tree, Rice bran
Units sold10K
SKIN1004
1 ASIN in Top 10
10.0%
Units
9K
Revenue
$188.5K
Avg. price
$20.90
B09S6JKB52
$20.90·★4.6·2.8K revsSKIN1004 Centella Travel Kit, Korean Skin Care Set of 5, Travel Size | A Travel Size Skincare Gift Set with Toner, Serum, Oil Cleanser, Face Wash, and Moisturizer, Made with Madagascar Centella
Units sold9K
Trending Haruharu Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GKNKLZ7K booked 3K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0F5PWPWKJ leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0GQ94QSQP close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GKNKLZ7K
HARUHARU wonder Rose PDRN Peptide Glowy Balm, 0.33 fl.oz, Glossy Clear | Lasting Hydration for Dry Cracked Lips, Dewy Lips, No Waxy Finish, Silicon Free, Micro Plastic Free, Vegan, Korean Skin Care
Price
$9.99
Rating
4.5
Reviews
349
Latest month sales
B0F5PWPWKJ
Pyunkang Yul PKY Calming Deep Moisture Toner - Face Toner for Women containing AHA and PHA - for Teens and Adults - Astringent for Face - Korean Facial Toner -80ml, 2.71 fl oz
Price
$7.19
Rating
4.5
Reviews
1.8K
Latest month sales
B0GQ94QSQP
HARUHARU wonder Black Rice 5 Ceramide Barrier Moisturizing Cream 0.50 fl.oz | Daily Barrier, Lasting Hydration, for All Skin Types, Soothing & Nourishing, Ceramide Capsule, Korean Skin Care, Travel Size
Unlock to view ASIN details and product titles
Price
$10.00
Rating
4.6
Reviews
676
Latest month sales
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