Harry Potter Lego Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Harry Potter Lego Set sales on Amazon US totaled 32,800 units in July 2026 (▼ 17.2% vs. the prior month), generating an estimated $1,579,458 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.7% of unit volume and 52.4% of revenue, while a typical listing is priced at $66.68. The keyword itself pulled 19,822 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the harry potter lego set Top 50 moved 805,050 units and $40,163,990 in cumulative sales — an average of 67,088 units and $3,346,999 per month. Monthly throughput topped out at 215,550 units in November 2025 and dipped to 18,750 in May 2026, leaving the latest reading 19.5% lower than August 2025.
Harry Potter Lego Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.8K
▼ 17.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 22.1% MoM
Top 10 Market Share 2026/07
63.7%
Harry Potter Lego Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold harry potter lego set listing on Amazon US in July 2026 is ASIN 1338603450 (Brand: Klutz), which sold 7,000 units at $22.56 apiece — equal to 21.3% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,900 units and $826,921 in July 2026 — 63.7% of unit volume and 52.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Harry Potter Lego Set' on Amazon
July 2026
Is 63.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
1338603450
Klutz Lego Gear Bots Science/STEM Activity Kit for 8-12 years
7K
▼ 12.5%vs. prior month
$157.9K
latest month
12-month trend
B0FMS7Q3RS
LEGO LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
3K
▲ 50.0%vs. prior month
$36K
latest month
12-month trend
B0B51Y485S
Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Christmas Stocking Stuffers Book Lovers Gift Box
2K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B0BXQ6NRRN
LEGO Harry Potter Hogwarts Castle and Grounds 76419 Building Set, Gift Idea for Adults, Buildable Display Model, Collectible Harry Potter Playset, Recreate Iconic Scenes from The Wizarding World
2K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B0CGY3QD8V
LEGO Harry Potter Flying Ford Anglia, Buildable Car Toy with 2 Minifigures for Role Play, Fantasy Playset for Kids, Harry Potter Car, Gift for Boys, Girls and Any Fan Ages 7 and Up, 76424
2K
▲ 0.0%vs. prior month
$28.5K
latest month
12-month trend
B0DJ1BHQ4X
LEGO Harry Potter Knight Bus Adventure - Building Toy for Kids, Boys, and Girls, Ages 8+ - Iconic Bus from Harry Potter and The Prisoner of Azkaban - with 5 Minifigures - Birthday Gift Idea - 76446
1K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Harry Potter Lego Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing harry potter lego set brand in July 2026, moving 11,900 units across 8 ASINs for 56.9% of Top 10 volume. Klutz follows with 7,000 units (33.5%), ahead of Harry Potter on 2,000 units (9.6%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.89 to $60.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
8 ASINs in Top 10
56.9%
Units
11.9K
Revenue
$643.1K
Avg. price
$60.95
B0FMS7Q3RS
$11.87·★4.9·351 revsLEGO LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
Units sold3KB0BXQ6NRRN
$136.99·★4.8·2.5K revsLEGO Harry Potter Hogwarts Castle and Grounds 76419 Building Set, Gift Idea for Adults, Buildable Display Model, Collectible Harry Potter Playset, Recreate Iconic Scenes from The Wizarding World
Units sold2KB0CGY3QD8V
$14.29·★4.9·5.5K revsLEGO Harry Potter Flying Ford Anglia, Buildable Car Toy with 2 Minifigures for Role Play, Fantasy Playset for Kids, Harry Potter Car, Gift for Boys, Girls and Any Fan Ages 7 and Up, 76424
Units sold2KB0DJ1BHQ4X
$44.99·★4.9·1.2K revsLEGO Harry Potter Knight Bus Adventure - Building Toy for Kids, Boys, and Girls, Ages 8+ - Iconic Bus from Harry Potter and The Prisoner of Azkaban - with 5 Minifigures - Birthday Gift Idea - 76446
Units sold1KB0DRW5T4GQ
$19.99·★4.9·666 revsLEGO Harry Potter Fawkes: Dumbledore’s Phoenix Kids Toy - Building and Learning Toy for Pretend Play - Harry Potter Collectible for Boys and Girls, Ages 8+ - Gift Idea for Birthdays - 76448
Units sold1KB0DJ18XKWX
$39.99·★4.9·852 revsLEGO LEGO Harry Potter Hagrid & Harry's Motorcycle Ride Building Toy - Kids Motorcycle Toy for Boys and Girls, Harry Potter Fans, Ages 9+ - Gift Idea for Birthdays - 76443
Units sold1KB0FMSBRKCB
$47.99·★4.9·138 revsLEGO Harry Potter Cauldron: Secret Potions Classroom Building Toy for Girls & Boys - Pretend Play Set for Kids, Ages 10+ - 2 Minifigures & Hermione's Otter Patronus - Gift Idea for Birthdays - 76464
Units sold1KB0DHLHLX1B
$171.50·★4.8·664 revsLEGO Harry Potter Diagon Alley Wizarding Shops Building Set for Adults - Collectible Kit for Harry Potter Fans with 12 Microfigures - Gift Idea for Men, Women, Fans - 76444
Units sold900
Klutz
1 ASIN in Top 10
33.5%
Units
7K
Revenue
$157.9K
Avg. price
$22.56
1338603450
$22.56·★4.6·7.7K revsKlutz Lego Gear Bots Science/STEM Activity Kit for 8-12 years
Units sold7K
Harry Potter
1 ASIN in Top 10
9.6%
Units
2K
Revenue
$25.9K
Avg. price
$13.89
B0B51Y485S
$13.89·★4.8·3.2K revsHarry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Christmas Stocking Stuffers Book Lovers Gift Box
Units sold2K
Trending Harry Potter Lego Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DJ18XKWX booked 1K units at $39.99, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJ18XKWX
LEGO LEGO Harry Potter Hagrid & Harry's Motorcycle Ride Building Toy - Kids Motorcycle Toy for Boys and Girls, Harry Potter Fans, Ages 9+ - Gift Idea for Birthdays - 76443
Price
$39.99
Rating
4.9
Reviews
852
Latest month sales
B0FMSBRKCB
LEGO Harry Potter Cauldron: Secret Potions Classroom Building Toy for Girls & Boys - Pretend Play Set for Kids, Ages 10+ - 2 Minifigures & Hermione's Otter Patronus - Gift Idea for Birthdays - 76464
Price
$47.99
Rating
4.9
Reviews
138
Latest month sales
B0DHLHLX1B
LEGO Harry Potter Diagon Alley Wizarding Shops Building Set for Adults - Collectible Kit for Harry Potter Fans with 12 Microfigures - Gift Idea for Men, Women, Fans - 76444
Unlock to view ASIN details and product titles
Price
$171.50
Rating
4.8
Reviews
664
Latest month sales
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