Hard Drive Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hard Drive sales on Amazon US totaled 90,550 units in July 2026 (▼ 23.7% vs. the prior month), generating an estimated $16,214,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 48.1% of revenue, while a typical listing is priced at $250.26. The keyword itself pulled 60,611 Amazon queries over the same period (▼ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the hard drive Top 50 moved 1,143,800 units and $153,291,237 in cumulative sales — an average of 95,317 units and $12,774,270 per month. Monthly throughput topped out at 127,900 units in November 2025 and dipped to 58,100 in May 2026, leaving the latest reading 0.8% higher than August 2025.
Hard Drive Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.5K
▼ 23.7% MoM
Monthly Revenue 2026/07
$16.2M
▼ 23.5% MoM
Top 10 Market Share 2026/07
54.1%
Hard Drive Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hard drive listing on Amazon US in July 2026 is ASIN B07CRG94G3 (Brand: Seagate), which sold 10,000 units at $92.09 apiece — equal to 11.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $7,798,980 in July 2026 — 54.1% of unit volume and 48.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hard Drive' on Amazon
July 2026
Is 54.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CRG94G3
Seagate 2TB Portable Hard Drive | USB 3.0 (STGX2000400) | Everyday HDD storage. Plug-and-play backup. Windows & macOS. Adobe CC trial included. 1-Year Warranty
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0B28PQ4QW
YOTUO 500GB External Hard Drive, Portable Storage Expansion HDD, USB 3.0 & USB-C for PC, Mac, Desktop, Laptop, Smartphone, PS4, Xbox One, Xbox 360, Office & Game Black
6K
▲ 100.0%vs. prior month
$209.2K
latest month
12-month trend
B0BHJJ9Y77
Samsung SSD 990 PRO 2TB, PCIe 4.0 M.2 2280, Up to 7,450 MB/s | NVMe Internal Solid State Hard Drive for High End Computing, Gaming, and Heavy Duty Workstations, (MZ-V9P2T0B/AM)
5K
▼ 44.4%vs. prior month
$1.9M
latest month
12-month trend
B08HN37XC1
SANDISK 2TB Extreme Portable SSD (Old Model) - Up to 1050MB/s, USB-C, USB 3.2 Gen 2, IP65 Water and Dust Resistance, Updated Firmware - External Solid State Drive - SDSSDE61-2T00-G25 | Up to 1050MB/s, USB-C, USB 3.2 Gen 2, IP65 Water, Dust Resistance
5K
▲ 66.7%vs. prior month
$1.4M
latest month
12-month trend
B07VS8QCXC
Seagate Portable 5TB External Hard Drive HDD – USB 3.0 for PC, Mac, PS4, & Xbox - 1-Year Rescue Service (STGX5000400), Black | Everyday HDD storage. Plug-and-play backup. Windows & macOS. Adobe CC trial included. 1-Year Warranty
4K
▲ 300.0%vs. prior month
$840.5K
latest month
12-month trend
B0FV8D5Y4D
UnionSine 500GB Ultra Slim Portable External Hard Drive HDD-USB 3.0 | for PC, Mac, Laptop, PS4, Xbox one, Xbox 360-(Black)
4K
▼ 20.0%vs. prior month
$154K
latest month
12-month trend
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Best Hard Drive Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Seagate is the best-performing hard drive brand in July 2026, moving 21,000 units across 4 ASINs for 42.9% of Top 10 volume. YOTUO follows with 10,000 units (20.4%), ahead of Samsung on 9,000 units (18.4%).
With 5 brands splitting the Top 10 and 81.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $59.99 to $300.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Seagate
4 ASINs in Top 10
42.9%
Units
21K
Revenue
$3M
Avg. price
$155.52
B07CRG94G3
$92.09·★4.6·272.5K revsSeagate 2TB Portable Hard Drive | USB 3.0 (STGX2000400) | Everyday HDD storage. Plug-and-play backup. Windows & macOS. Adobe CC trial included. 1-Year Warranty
Units sold10KB07VS8QCXC
$219.99·★4.6·272.5K revsSeagate Portable 5TB External Hard Drive HDD – USB 3.0 for PC, Mac, PS4, & Xbox - 1-Year Rescue Service (STGX5000400), Black | Everyday HDD storage. Plug-and-play backup. Windows & macOS. Adobe CC trial included. 1-Year Warranty
Units sold4KB07CRG7BBH
$119.99·★4.6·272.5K revsSeagate Portable 1TB External Hard Drive HDD – USB 3.0 for PC, Mac, PlayStation, & Xbox, 1-Year Rescue Service (STGX1000400) , Black
Units sold4KB07CRGSR16
$189.99·★4.6·272.5K revsSeagate Portable 4TB External Hard Drive HDD – USB 3.0 for PC, Mac, Xbox, & PlayStation - 1-Year Rescue Service (SRD0NF1) | Everyday HDD storage. Plug-and-play backup. Windows & macOS. Adobe CC trial included. 1-Year Warranty
Units sold3K
YOTUO
2 ASINs in Top 10
20.4%
Units
10K
Revenue
$532K
Avg. price
$59.99
B0B28PQ4QW
$36.99·★4.3·3.9K revsYOTUO 500GB External Hard Drive, Portable Storage Expansion HDD, USB 3.0 & USB-C for PC, Mac, Desktop, Laptop, Smartphone, PS4, Xbox One, Xbox 360, Office & Game Black
Units sold6KB0B2CYCNMG
$82.99·★4.3·3.9K revsYOTUO 1TB External Hard Drive, Portable Storage Expansion HDD, USB 3.0 & USB-C for PC, Mac, Desktop, Laptop, Smartphone, PS4, Xbox One, Xbox 360, Office & Game, Black
Units sold4K
Samsung
2 ASINs in Top 10
18.4%
Units
9K
Revenue
$2.7M
Avg. price
$300.92
B0BHJJ9Y77
$389.99·★4.7·13.3K revsSamsung SSD 990 PRO 2TB, PCIe 4.0 M.2 2280, Up to 7,450 MB/s | NVMe Internal Solid State Hard Drive for High End Computing, Gaming, and Heavy Duty Workstations, (MZ-V9P2T0B/AM)
Units sold5KB0874XN4D8
$211.85·★4.7·21.2K revsSamsung T7 Portable SSD 1TB Titan Gray, USB 3.2 Gen 2, Up to 1,050MB/s | Reliable External Solid State Drive Storage for Gaming, Students, Professionals (MU-PC1T0T/AM)
Units sold4K
Trending Hard Drive Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0B28PQ4QW booked 6K units at $36.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B28PQ4QW
YOTUO 500GB External Hard Drive, Portable Storage Expansion HDD, USB 3.0 & USB-C for PC, Mac, Desktop, Laptop, Smartphone, PS4, Xbox One, Xbox 360, Office & Game Black
Price
$36.99
Rating
4.3
Reviews
3.9K
Latest month sales
B08HN37XC1
SANDISK 2TB Extreme Portable SSD (Old Model) - Up to 1050MB/s, USB-C, USB 3.2 Gen 2, IP65 Water and Dust Resistance, Updated Firmware - External Solid State Drive - SDSSDE61-2T00-G25 | Up to 1050MB/s, USB-C, USB 3.2 Gen 2, IP65 Water, Dust Resistance
Price
$284.99
Rating
4.6
Reviews
91.4K
Latest month sales
B07VS8QCXC
Seagate Portable 5TB External Hard Drive HDD – USB 3.0 for PC, Mac, PS4, & Xbox - 1-Year Rescue Service (STGX5000400), Black | Everyday HDD storage. Plug-and-play backup. Windows & macOS. Adobe CC trial included. 1-Year Warranty
Unlock to view ASIN details and product titles
Price
$219.99
Rating
4.6
Reviews
272.5K
Latest month sales
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