Happy Birthday Balloon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Happy Birthday Balloon sales on Amazon US totaled 125,000 units in July 2026 (▲ 4.0% vs. the prior month), generating an estimated $1,100,847 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 42.9% of revenue, while a typical listing is priced at $9.40. The keyword itself pulled 47,968 Amazon queries over the same period (▲ 22.6% MoM).
Zooming out to the 12-month window ending July 2026, the happy birthday balloon Top 50 moved 1,336,350 units and $11,260,757 in cumulative sales — an average of 111,363 units and $938,396 per month. Monthly throughput topped out at 125,000 units in July 2026 and dipped to 68,100 in May 2026, leaving the latest reading 11.4% higher than August 2025.
Happy Birthday Balloon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
125K
▲ 4.0% MoM
Monthly Revenue 2026/07
$1.1M
▲ 5.8% MoM
Top 10 Market Share 2026/07
44.0%
Happy Birthday Balloon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold happy birthday balloon listing on Amazon US in July 2026 is ASIN B0BZCHMVTK (Brand: Bezente), which sold 10,000 units at $6.99 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 55,000 units and $471,890 in July 2026 — 44.0% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Happy Birthday Balloon' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BZCHMVTK
Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
B0DLN1B4MJ
2 Pack Glitter Pink Backdrop, 3.28 FT x 7.05 FT Birthday Party Decorations, Laser Pink Fringe Curtains Foil Streamer Tinsel, Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
10K
▲ 11.1%vs. prior month
$59.8K
latest month
12-month trend
B0CGM15P4L
Blue Balloons Metallic Blue Balloon, 60Pcs 12Inch Chrome Blue Balloons Kit Macaron Light Pearl Navy Blue Latex Balloons for Birthday Wedding Party Decoration
6K
▲ 0.0%vs. prior month
$41.9K
latest month
12-month trend
B0CTZ7S1M3
Fulmoon Older Wiser Hotter Banner Birthday sign, Champaign Gold | Funny Birthday Decorations for Women men 30th 40th 50th 60th 70th 80th Birthday Party Backdrop Gift
5K
▲ 25.0%vs. prior month
$50K
latest month
12-month trend
B0CZ918MZQ
Happy Birthday Party Decorations with Banner Balloons for Women | Happy Birthday Banner, Birthday Decor for Girls Women, Curtain Backdrop, Foil Heart Star Confetti Balloons, Hanging Swirls
5K
▲ 25.0%vs. prior month
$56.1K
latest month
12-month trend
B016ZQNX6A
Fecedy Happy Birthday Banner With Colorful Paper Flag Bunting Paper Circle Confetti Garland Swirl Streamers Honeycomb ball for Birthday Party Decorations
4K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Happy Birthday Balloon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bezente is the best-performing happy birthday balloon brand in July 2026, moving 10,000 units across 1 ASIN for 18.2% of Top 10 volume. ZATAYE follows with 10,000 units (18.2%), ahead of AIOZX on 6,000 units (10.9%).
Volume is spread across 10 brands, with the top three holding 47.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.98 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bezente
1 ASIN in Top 10
18.2%
Units
10K
Revenue
$66.7K
Avg. price
$6.99
B0BZCHMVTK
$6.99·★4.6·14.1K revsBezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
Units sold10K
ZATAYE
1 ASIN in Top 10
18.2%
Units
10K
Revenue
$59.8K
Avg. price
$5.98
B0DLN1B4MJ
$5.98·★4.5·5.7K revs2 Pack Glitter Pink Backdrop, 3.28 FT x 7.05 FT Birthday Party Decorations, Laser Pink Fringe Curtains Foil Streamer Tinsel, Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
Units sold10K
AIOZX
1 ASIN in Top 10
10.9%
Units
6K
Revenue
$41.9K
Avg. price
$6.99
B0CGM15P4L
$6.99·★4.8·2.9K revsBlue Balloons Metallic Blue Balloon, 60Pcs 12Inch Chrome Blue Balloons Kit Macaron Light Pearl Navy Blue Latex Balloons for Birthday Wedding Party Decoration
Units sold6K
Trending Happy Birthday Balloon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F2T82D51 booked 4K units at $11.99, with ▲ 100.0% MoM change. On the growth side, B0FJF5NXHX leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0FMQYZ2DW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2T82D51
Navy Blue and Black Birthday Decorations for Men Happy Birthday Banner | Blue Black and Silver Confetti Balloons Happy Birthday Decorations for Men Boys Party Decor
Price
$11.99
Rating
4.3
Reviews
720
Latest month sales
B0FJF5NXHX
PartyWoo Sage Green Balloons 66pcs 12 Inch Gold White Brown Gold Balloons | Metallic White Light Brown Gold Confetti for Baby Shower Wedding Engagement Jungle Woodland Forest Birthday Party Decorations
Price
$6.99
Rating
4.5
Reviews
5K
Latest month sales
B0FMQYZ2DW
Blue Happy Birthday Decorations, Party Decorations Banners for Men Boys | Party Decorations for Women Girls, Birthday Party Decor, Happy Birthday Sign Balloons, Honeycomb Balls, Dot Garland
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
261
Latest month sales
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