Halloween Costumes For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Halloween Costumes For Women sales on Amazon US totaled 6,000 units in July 2026 (▲ 44.6% vs. the prior month), generating an estimated $144,119 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 58.6% of revenue, while a typical listing is priced at $22.63. The keyword itself pulled 123,347 Amazon queries over the same period (▲ 176.4% MoM).
Zooming out to the 12-month window ending July 2026, the halloween costumes for women Top 50 moved 95,000 units and $2,424,033 in cumulative sales — an average of 7,917 units and $202,003 per month. Monthly throughput topped out at 50,800 units in October 2025 and dipped to 900 in December 2025, leaving the latest reading 31.9% higher than August 2025.
Halloween Costumes For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6K
▲ 44.6% MoM
Monthly Revenue 2026/07
$144.1K
▲ 38.8% MoM
Top 10 Market Share 2026/07
63.3%
Halloween Costumes For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold halloween costumes for women listing on Amazon US in July 2026 is ASIN B0GMGGLXH8 (Brand: XOVXOX), which sold 1,000 units at $17.99 apiece — equal to 16.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 3,800 units and $84,419 in July 2026 — 63.3% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Halloween Costumes For Women' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GMGGLXH8
Fairy Wings for Adults, Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party, Cosplay, 27"x29.5"
1K
▲ 42.9%vs. prior month
$19.1K
latest month
12-month trend
B08738P2Y1
Arokibui Inflatable Cow Costume Blow up Costume for Cosplay Party Festival Halloween Parade Carnival Suit Jumpsuit
600
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend
B0GY73R2KJ
Women Halloween Costume Yellow Adult Accessories Goggles Beanie Full Set
500
▲ 900.0%vs. prior month
$6.7K
latest month
12-month trend
B0FS167VJT
HEYFIZZ 6 Pcs Adult Halloween Costume Accessories,Easy Halloween Costume
400
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
B0D9H2WF27
WISHTEN 5 PCS Halloween Costumes for Women Adult,Halloween Cosplay Dress up | Halloween Costume Accessories for Women, Goggles/Beanie/Blue Tutu Skirt/Suspenders/Gloves,Family Themed Parties,Role Play
300
▲ 50.0%vs. prior month
$4.5K
latest month
12-month trend
B0F2M49CYC
MOVINPE 70s Hippie Costume for Women Accessories Set, Tie Dye Poncho Fringe Bags Flower Crowns Headbands Sunglasses Peace Sign Necklace Earrings 60s Costume Halloween Retro Outfit
200
▲ 100.0%vs. prior month
$5.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Halloween Costumes For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
XOVXOX is the best-performing halloween costumes for women brand in July 2026, moving 1,000 units across 1 ASIN for 26.3% of Top 10 volume. Arokibui follows with 600 units (15.8%), ahead of GVVJYXD on 500 units (13.2%).
Volume is spread across 10 brands, with the top three holding 55.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $30.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
XOVXOX
1 ASIN in Top 10
26.3%
Units
1K
Revenue
$19.1K
Avg. price
$17.99
B0GMGGLXH8
$17.99·★4.1·83 revsFairy Wings for Adults, Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party, Cosplay, 27"x29.5"
Units sold1K
Arokibui
1 ASIN in Top 10
15.8%
Units
600
Revenue
$18.7K
Avg. price
$30.99
B08738P2Y1
$30.99·★4.6·1.3K revsArokibui Inflatable Cow Costume Blow up Costume for Cosplay Party Festival Halloween Parade Carnival Suit Jumpsuit
Units sold600
GVVJYXD
1 ASIN in Top 10
13.2%
Units
500
Revenue
$6.7K
Avg. price
$12.99
B0GY73R2KJ
$12.99·★4.0·18 revsWomen Halloween Costume Yellow Adult Accessories Goggles Beanie Full Set
Units sold500
Trending Halloween Costumes For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GY73R2KJ booked 500 units at $12.99, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GY73R2KJ
Women Halloween Costume Yellow Adult Accessories Goggles Beanie Full Set
Price
$12.99
Rating
4.0
Reviews
18
Latest month sales
B0027VT61Y
Fun World Ghost Face® Adult Costume
Price
$37.98
Rating
4.5
Reviews
3.4K
Latest month sales
B00C3DLHYK
Rasta Imposta Rasta Imposta Women's Flag Usa Dress Costume, Red, White, Blue, Womens US Size 4-10
Unlock to view ASIN details and product titles
Price
$37.99
Rating
4.2
Reviews
390
Latest month sales
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