Disney Pins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Disney Pins sales on Amazon US totaled 28,300 units in July 2026 (▲ 1.9% vs. the prior month), generating an estimated $318,586 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 59.6% of revenue, while a typical listing is priced at $11.71. The keyword itself pulled 27,316 Amazon queries over the same period (▼ 29.5% MoM).
Zooming out to the 12-month window ending July 2026, the disney pins Top 50 moved 268,350 units and $3,014,701 in cumulative sales — an average of 22,363 units and $251,225 per month. Monthly throughput topped out at 35,750 units in December 2025 and dipped to 13,450 in May 2026, leaving the latest reading 31.9% higher than August 2025.
Disney Pins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.3K
▲ 1.9% MoM
Monthly Revenue 2026/07
$318.6K
▲ 1.2% MoM
Top 10 Market Share 2026/07
63.6%
Disney Pins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold disney pins listing on Amazon US in July 2026 is ASIN B07VH4JMMQ (Brand: DECYOOL), which sold 5,000 units at $6.26 apiece — equal to 17.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,000 units and $189,920 in July 2026 — 63.6% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Disney Pins' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07VH4JMMQ
DECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp | Nickel Plated Copper,convenient to carry, and blend seamlessly behind any pin,No Tools Required Spring Loaded Lock
5K
▼ 16.7%vs. prior month
$33.5K
latest month
12-month trend
B0FXYGXFTL
HAPPY HAUL HAPPY HAUL Disney Into the Woods Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
2K
vs. prior month
$27.2K
latest month
12-month trend
B09FTB31ZN
Disney Princess - Girls Hair Accessories Gift Set - Kids Hair Bows - 7 Pcs 4 Inch Bundle - Different Princess on Each Clip - Alligator Clip Ages 3+
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0BGPTQN6S
Ceryvop 30 PCS Locking Pin Backs Keepers Clasp, Metal Pin Locks Back
2K
▲ 0.0%vs. prior month
$12.1K
latest month
12-month trend
B0BV2TRJCD
40PCS Locking Pin Back Keeper Clasp, Metal Pin Backing for Brooch Lapel
2K
▲ 100.0%vs. prior month
$12.2K
latest month
12-month trend
B0GXD5NFQS
27Pcs anime Shoe Decoration Charms for Croc Clog Sandals, Shoe Accessories Charms for Adults
1K
▼ 50.0%vs. prior month
$13K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Disney Pins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DECYOOL is the best-performing disney pins brand in July 2026, moving 5,000 units across 1 ASIN for 27.8% of Top 10 volume. HAPPY HAUL follows with 2,000 units (11.1%), ahead of LUV HER on 2,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.26 to $9.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DECYOOL
1 ASIN in Top 10
27.8%
Units
5K
Revenue
$33.5K
Avg. price
$6.26
B07VH4JMMQ
$6.26·★4.7·10.7K revsDECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp | Nickel Plated Copper,convenient to carry, and blend seamlessly behind any pin,No Tools Required Spring Loaded Lock
Units sold5K
HAPPY HAUL
1 ASIN in Top 10
11.1%
Units
2K
Revenue
$27.2K
Avg. price
$9.97
B0FXYGXFTL
$9.97·★4.1·53 revsHAPPY HAUL HAPPY HAUL Disney Into the Woods Vinyl Plush Clip-on Surprise Toy | Drop 2 Blind Box Collectible, 5.5-Inch Plush with Vinyl Face by Just Play, Short-Run Drop, Ages 8+
Units sold2K
LUV HER
1 ASIN in Top 10
11.1%
Units
2K
Revenue
$20K
Avg. price
$8.99
B09FTB31ZN
$8.99·★4.8·6.6K revsDisney Princess - Girls Hair Accessories Gift Set - Kids Hair Bows - 7 Pcs 4 Inch Bundle - Different Princess on Each Clip - Alligator Clip Ages 3+
Units sold2K
Trending Disney Pins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FCK4PWW5 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FCJRF596 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCK4PWW5
Stitch with Donut Enamel Pin
Price
$6.99
Rating
5.0
Reviews
47
Latest month sales
B0FCJRF596
Disney Ursula Enamel Pin
Price
$9.32
Rating
4.7
Reviews
38
Latest month sales
B0FCKJ7HWK
Belle Enamel Pin
Unlock to view ASIN details and product titles
Price
$8.05
Rating
4.8
Reviews
61
Latest month sales
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