Hair Vitamins For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Vitamins For Women sales on Amazon US totaled 649,000 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $25,739,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 66.0% of revenue, while a typical listing is priced at $34.23. The keyword itself pulled 29,253 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the hair vitamins for women Top 50 moved 8,173,650 units and $323,090,082 in cumulative sales — an average of 681,138 units and $26,924,173 per month. Monthly throughput topped out at 800,000 units in November 2025 and dipped to 417,500 in May 2026, leaving the latest reading 1.4% higher than August 2025.
Hair Vitamins For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
649K
▼ 14.3% MoM
Monthly Revenue 2026/07
$25.7M
▼ 12.7% MoM
Top 10 Market Share 2026/07
58.6%
Hair Vitamins For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair vitamins for women listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 13.9% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $16,991,300 in July 2026 — 58.6% of unit volume and 66.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Vitamins For Women' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B009SZXM4E
Nature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
40K
▼ 20.0%vs. prior month
$328.4K
latest month
12-month trend
B0072F8D7S
Nature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels | Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid, 50 Total Servings
40K
▼ 20.0%vs. prior month
$419.6K
latest month
12-month trend
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0CWS5QP8F
MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Vitamins For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing hair vitamins for women brand in July 2026, moving 110,000 units across 2 ASINs for 28.9% of Top 10 volume. Nature's Bounty follows with 80,000 units (21.1%), ahead of WEEM on 70,000 units (18.4%).
With 8 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.70 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
2 ASINs in Top 10
28.9%
Units
110K
Revenue
$9.7M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20K
Nature's Bounty
2 ASINs in Top 10
21.1%
Units
80K
Revenue
$748K
Avg. price
$9.70
B009SZXM4E
$7.99·★4.7·122.3K revsNature's Bounty Biotin Hair Skin and Nails Vitamins, 120 Softgels | Supports Healthy Hair, Skin and Nails, 10,000mcg
Units sold40KB0072F8D7S
$11.40·★4.6·72.4K revsNature's Bounty Advanced Hair, Skin & Nails, 150 Rapid Release Softgels | Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid, 50 Total Servings
Units sold40K
WEEM
1 ASIN in Top 10
18.4%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B08FGZSW8L
$34.95·★4.4·27.9K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70K
Trending Hair Vitamins For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GQJWBFZ6 booked 10K units at $39.99, with ▲ 11.1% MoM change. On the growth side, B0DJG2BHNJ leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B0DJG2C9F5 close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GQJWBFZ6
Viviscal Hair Growth Supplements for Women, 60 Tablets, 1 Month | For Thicker & Fuller Hair, Thinning Hair Support, Biotin & Marine Collagen, Drug-Free
Price
$39.99
Rating
4.3
Reviews
30.3K
Latest month sales
B0DJG2BHNJ
Nature's Bounty Optimal Solutions Hair, Skin & Nails Pectin Gummies | 2500mcg Biotin Per 2 Gummies, No Stick Gummy, Vegetarian Formula, Strawberry Flavor, 200 count, 100 Total Servings
Price
$26.59
Rating
4.7
Reviews
3K
Latest month sales
B0DJG2C9F5
Nature's Bounty Optimal Solutions Hair, Skin & Nail Collagen Pectin Gummies | 100mg Collagen and 2,500mcg Biotin Per Serving, No Stick Gummy, Tropical Citrus Flavor, 200 Count, 100 Total Servings
Unlock to view ASIN details and product titles
Price
$29.98
Rating
4.7
Reviews
1.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hair vitamins for women report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card