Hair Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Sticks sales on Amazon US totaled 264,500 units in July 2026 (▼ 20.5% vs. the prior month), generating an estimated $3,814,968 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 73.0% of revenue, while a typical listing is priced at $13.08. The keyword itself pulled 18,227 Amazon queries over the same period (▲ 24.1% MoM).
Zooming out to the 12-month window ending July 2026, the hair sticks Top 50 moved 3,275,500 units and $57,263,221 in cumulative sales — an average of 272,958 units and $4,771,935 per month. Monthly throughput topped out at 357,900 units in November 2025 and dipped to 162,500 in May 2026, leaving the latest reading 5.8% lower than August 2025.
Hair Sticks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
264.5K
▼ 20.5% MoM
Monthly Revenue 2026/07
$3.8M
▼ 35.0% MoM
Top 10 Market Share 2026/07
59.4%
Hair Sticks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair sticks listing on Amazon US in July 2026 is ASIN B00IUY6IXQ (Brand: TRESemmé), which sold 40,000 units at $6.78 apiece — equal to 15.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 157,000 units and $2,785,130 in July 2026 — 59.4% of unit volume and 73.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Sticks' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IUY6IXQ
TRESemmé Extra Hold Hairspray 14.6 oz | For 24-Hour hold, Frizz Control, With Pro Lock Tech™, Paraben-Free, Strong hold hairspray, Aerosol
40K
▲ 33.3%vs. prior month
$394K
latest month
12-month trend
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B0914XZT2W
Samnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz
20K
▲ 0.0%vs. prior month
$157.2K
latest month
12-month trend
B0F2GSXSHJ
Kitsch Hair Taming Wand – With Biotin, Aloe & Vitamin E - 18mL | Fly Away Stick For Hair – Clear Hair Mascara for Flyaways, Baby Hair, Slick Back – Travel Size Hair Styling Products
20K
▼ 33.3%vs. prior month
$214.2K
latest month
12-month trend
B0BRC8T39V
Dolahair Hair Wax Stick - Flyaway Control Styling Pomade for Kids, Women | Slick Back Hair Bun Maker and Hair Accessorie for Teen Girls (1 Pack of Wax)
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
B0CB6B2JWG
Levoit Cordless Vacuum Cleaner, Anti-Tangle for Pet Hair, Up to 50 Minutes | Powerful Suction, Lightweight, Rechargeable, Versatile for Carpets & Hard Floors, 180° Lay-Flat Design, LVAC-200
10K
▼ 50.0%vs. prior month
$1.4M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Sticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing hair sticks brand in July 2026, moving 50,000 units across 3 ASINs for 31.8% of Top 10 volume. TRESemmé follows with 40,000 units (25.5%), ahead of Samnyte on 20,000 units (12.7%).
With 8 brands splitting the Top 10 and 70.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.78 to $12.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
3 ASINs in Top 10
31.8%
Units
50K
Revenue
$602.4K
Avg. price
$12.30
B0FXY2143T
$14.99·★3.4·4.1K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold20KB0F2GSXSHJ
$11.99·★4.4·2K revsKitsch Hair Taming Wand – With Biotin, Aloe & Vitamin E - 18mL | Fly Away Stick For Hair – Clear Hair Mascara for Flyaways, Baby Hair, Slick Back – Travel Size Hair Styling Products
Units sold20KB0CRZRM3LP
$9.93·★4.3·5.3K revsKitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
Units sold10K
TRESemmé
1 ASIN in Top 10
25.5%
Units
40K
Revenue
$394K
Avg. price
$6.78
B00IUY6IXQ
$6.78·★4.7·17.3K revsTRESemmé Extra Hold Hairspray 14.6 oz | For 24-Hour hold, Frizz Control, With Pro Lock Tech™, Paraben-Free, Strong hold hairspray, Aerosol
Units sold40K
Samnyte
1 ASIN in Top 10
12.7%
Units
20K
Revenue
$157.2K
Avg. price
$7.99
B0914XZT2W
$7.99·★4.4·53.9K revsSamnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz
Units sold20K
Trending Hair Sticks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMP1ZGJN booked 9K units at $8.99, with ▲ 12.5% MoM change. On the growth side, B0D5HT7XNJ leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0GYQKR33F close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMP1ZGJN
Flat Hair Clips for Women - 6 PCS French Flat Claw Clips Medium Hair Clips for Girls Large Hair Claw Clips for Thick or Thin Hair Strong Hold No Slip Hair Accessories for women (Transparent)
Price
$8.99
Rating
4.5
Reviews
1.1K
Latest month sales
B0D5HT7XNJ
Tress Wellness - Waxing Sticks for Hair Removal - Premium Splinter-Free Wooden Sticks for Waxing, Wax Stick for Body and Face Waxing,150 Wax Sticks
Price
$5.79
Rating
4.7
Reviews
2.6K
Latest month sales
B0GYQKR33F
Kitsch Hair Wax Stick for Women & Men with Castor Oil – 2.7 oz | Hair Stick for Flyaways – Slick Stick Hair Styling Product w/ All-Day Hold – No-Residue Formula for Sleek Hair – Made in USA
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.0
Reviews
105
Latest month sales
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