Butterfly Hair Clips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butterfly Hair Clips sales on Amazon US totaled 108,700 units in July 2026 (▲ 33.5% vs. the prior month), generating an estimated $839,966 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 61.3% of revenue, while a typical listing is priced at $8.34. The keyword itself pulled 136,610 Amazon queries over the same period (▲ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the butterfly hair clips Top 50 moved 747,800 units and $5,642,101 in cumulative sales — an average of 62,317 units and $470,175 per month. Monthly throughput topped out at 108,700 units in July 2026 and dipped to 39,600 in May 2026, leaving the latest reading 86.4% higher than August 2025.
Butterfly Hair Clips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.7K
▲ 33.5% MoM
Monthly Revenue 2026/07
$840K
▲ 34.6% MoM
Top 10 Market Share 2026/07
64.4%
Butterfly Hair Clips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butterfly hair clips listing on Amazon US in July 2026 is ASIN B0BGXXT1XM (Brand: JASVERLIN), which sold 20,000 units at $6.79 apiece — equal to 18.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 70,000 units and $515,070 in July 2026 — 64.4% of unit volume and 61.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butterfly Hair Clips' on Amazon
July 2026
Is 64.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BGXXT1XM
JASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
20K
▲ 100.0%vs. prior month
$167K
latest month
12-month trend
B09GYPGLZZ
Kitsch Mini Hair Clips for Women - Tortoise & Black, 16 Pcs | Stays In Place Without Pulling or Snagging, Durable & Sturdy Plastic Small Hair Clips For Bangs, Stylish Hair Accessories
10K
▲ 0.0%vs. prior month
$71.1K
latest month
12-month trend
B09G3HHZ7F
Kitsch Medium Hair Clips for Women - Black and Tort, 2pcs | Strong Hold Claw Clips – Great for Updo, Half Up Hairstyle – Daily Hair Accessories
10K
▲ 11.1%vs. prior month
$71.6K
latest month
12-month trend
B0CDZVGQ5D
SAOROPEB Star Hair Clips 2000s Y2K Snap Hair Barrettes Non Slip Star Hair Accessories Silver Metal Hair Clips for Girls Women -15 PCS 1.57"
7K
▲ 16.7%vs. prior month
$53.4K
latest month
12-month trend
B08H521JN1
YOHAMA 36Pcs Mini Hair Claw Clips Kids Adult Strong Hold Bangs Clips 3color | Durable Small Hair Clips Multifunction, Women Girl Fixed Messy Bun, Design Hairstyles, Non-Pulling or Snagging, Clamp Gift
5K
▲ 25.0%vs. prior month
$35K
latest month
12-month trend
B0DZ28S59S
50 Packs Assorted Color Butterfly Hair Clips, Beautiful Mini Butterfly Hair Clips Hair Accessories for Women and Girls (50 pcs Random Colour)
5K
▲ 66.7%vs. prior month
$24.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Butterfly Hair Clips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JASVERLIN is the best-performing butterfly hair clips brand in July 2026, moving 20,000 units across 1 ASIN for 28.6% of Top 10 volume. Kitsch follows with 20,000 units (28.6%), ahead of SAOROPEB on 7,000 units (10.0%).
With 9 brands splitting the Top 10 and 67.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.79 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JASVERLIN
1 ASIN in Top 10
28.6%
Units
20K
Revenue
$167K
Avg. price
$6.79
B0BGXXT1XM
$6.79·★4.6·3.7K revsJASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
Units sold20K
Kitsch
2 ASINs in Top 10
28.6%
Units
20K
Revenue
$142.7K
Avg. price
$7.18
B09GYPGLZZ
$6.36·★4.6·4K revsKitsch Mini Hair Clips for Women - Tortoise & Black, 16 Pcs | Stays In Place Without Pulling or Snagging, Durable & Sturdy Plastic Small Hair Clips For Bangs, Stylish Hair Accessories
Units sold10KB09G3HHZ7F
$7.99·★4.6·1.1K revsKitsch Medium Hair Clips for Women - Black and Tort, 2pcs | Strong Hold Claw Clips – Great for Updo, Half Up Hairstyle – Daily Hair Accessories
Units sold10K
SAOROPEB
1 ASIN in Top 10
10.0%
Units
7K
Revenue
$53.4K
Avg. price
$7.99
B0CDZVGQ5D
$7.99·★4.2·1.4K revsSAOROPEB Star Hair Clips 2000s Y2K Snap Hair Barrettes Non Slip Star Hair Accessories Silver Metal Hair Clips for Girls Women -15 PCS 1.57"
Units sold7K
Trending Butterfly Hair Clips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09MLH4VMG booked 3K units at $3.99, with ▲ 50.0% MoM change. On the growth side, B0FJXDVB8S leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0BGXWGVNB close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09MLH4VMG
MUUZLL 50 Pack Butterfly Hair Clips Pastel Mini Cute Accessories For 90S Girls Women, Matte Colors Assorted Color, Beautiful And Random Colour
Price
$3.99
Rating
4.5
Reviews
3.3K
Latest month sales
B0FJXDVB8S
Mini Butterfly Hair Clips for Baby, 100 Pcs Toddler Hair Clips | Colorful butterfly and mini claw clips for girls, baby and toddler hair accessories for daily wear, parties and gifts
Price
$6.99
Rating
4.6
Reviews
65
Latest month sales
B0BGXWGVNB
JASVERLIN Butterfly Clips for Hair, Mini Jelly Hair Claw Clips 50 Pcs | 10 Pastel Jelly Colors for Teens and Women, Small Y2K Claws for Fine, Thick or Curly Hair Accessories Party Styling
Unlock to view ASIN details and product titles
Price
$6.79
Rating
4.6
Reviews
3.7K
Latest month sales
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