Gummy Vitamins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gummy Vitamins sales on Amazon US totaled 1,129,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $18,866,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.3% of unit volume and 50.2% of revenue, while a typical listing is priced at $15.68. The keyword itself pulled 18,459 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the gummy vitamins Top 50 moved 13,917,300 units and $239,721,481 in cumulative sales — an average of 1,159,775 units and $19,976,790 per month. Monthly throughput topped out at 1,354,000 units in January 2026 and dipped to 677,700 in May 2026, leaving the latest reading 0.7% lower than August 2025.
Gummy Vitamins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 11.1% MoM
Monthly Revenue 2026/07
$18.9M
▼ 18.4% MoM
Top 10 Market Share 2026/07
44.3%
Gummy Vitamins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gummy vitamins listing on Amazon US in July 2026 is ASIN B07BBFFTKH (Brand: Amazon Basics), which sold 70,000 units at $9.55 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $9,470,500 in July 2026 — 44.3% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gummy Vitamins' on Amazon
July 2026
Is 44.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
70K
▲ 40.0%vs. prior month
$487.9K
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B07GPGQJR4
Amazon Basics Soft Fiber Gummies for Digestive Health and Regularity, Orange, Lemon & Strawberry Flavors, 90 Count, Pack of 1 (Previously Solimo)
60K
▲ 20.0%vs. prior month
$561.6K
latest month
12-month trend
B004U3Y8OM
Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
50K
▲ 0.0%vs. prior month
$487K
latest month
12-month trend
B00MJ7VL1O
Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct | Immune Gummy with Black Elderberry Extract, Vitamin C, D3, Zinc, and Superfood Antioxidants*, Adults & Kids Ages 4+
50K
▲ 0.0%vs. prior month
$722.5K
latest month
12-month trend
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gummy Vitamins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing gummy vitamins brand in July 2026, moving 130,000 units across 2 ASINs for 26.0% of Top 10 volume. WEEM follows with 70,000 units (14.0%), ahead of Nature Made on 50,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
26.0%
Units
130K
Revenue
$1M
Avg. price
$9.97
B07BBFFTKH
$9.55·★4.6·40.2K revsAmazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Units sold70KB07GPGQJR4
$10.39·★4.5·18.4K revsAmazon Basics Soft Fiber Gummies for Digestive Health and Regularity, Orange, Lemon & Strawberry Flavors, 90 Count, Pack of 1 (Previously Solimo)
Units sold60K
WEEM
1 ASIN in Top 10
14.0%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B08FGZSW8L
$34.95·★4.4·27.7K revsWEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
Units sold70K
Nature Made
1 ASIN in Top 10
10.0%
Units
50K
Revenue
$487K
Avg. price
$8.99
B004U3Y8OM
$8.99·★4.8·61.3K revsNature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
Units sold50K
Trending Gummy Vitamins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09KCCVL9V booked 40K units at $19.00, with ▲ 33.3% MoM change. On the growth side, B07YM8MCWN leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Price
$19.00
Rating
4.8
Reviews
35.3K
Latest month sales
B0DCZYSJKT
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, and Zinc, Gluten Free, Clean Label, Three Fruit Flavors, 60 Gummies (30 Day Supply)
Price
$17.97
Rating
4.6
Reviews
2.7K
Latest month sales
B07YM8MCWN
Nature Made Vitamin D3 5000 IU per Serving, 150 Vitamin D Gummies | Extra Strength Vitamin D Gummies for Adults for Immune, Bone, Teeth and Muscle Health Support, Fruit Flavors, 75 Day Supply
Unlock to view ASIN details and product titles
Price
$15.20
Rating
4.7
Reviews
11.5K
Latest month sales
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