Gum Detoxify Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gum Detoxify Toothpaste sales on Amazon US totaled 944,000 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $13,669,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 50.2% of revenue, while a typical listing is priced at $14.03. The keyword itself pulled 19,429 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the gum detoxify toothpaste Top 50 moved 9,287,950 units and $140,046,831 in cumulative sales — an average of 773,996 units and $11,670,569 per month. Monthly throughput topped out at 1,049,000 units in June 2026 and dipped to 531,000 in May 2026, leaving the latest reading 49.0% higher than August 2025.
Gum Detoxify Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
944K
▼ 10.0% MoM
Monthly Revenue 2026/07
$13.7M
▼ 12.2% MoM
Top 10 Market Share 2026/07
51.9%
Gum Detoxify Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gum detoxify toothpaste listing on Amazon US in July 2026 is ASIN B082F1QH7S (Brand: Colgate), which sold 100,000 units at $9.45 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 490,000 units and $6,863,800 in July 2026 — 51.9% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gum Detoxify Toothpaste' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
B0DDCQ534S
Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
50K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0DDCRRBX2
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
40K
▼ 42.9%vs. prior month
$987.6K
latest month
12-month trend
B01NBRH9TF
Oral-B Glide Deep Clean Cool Mint Dental Floss, Value 3 Pack (40m Each)
40K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
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Best Gum Detoxify Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing gum detoxify toothpaste brand in July 2026, moving 130,000 units across 2 ASINs for 29.5% of Top 10 volume. Boka follows with 100,000 units (22.7%), ahead of Sensodyne on 70,000 units (15.9%).
With 6 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.88 to $19.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
2 ASINs in Top 10
29.5%
Units
130K
Revenue
$1.5M
Avg. price
$12.68
B082F1QH7S
$9.45·★4.7·51.5K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100KB0BLWLL3FV
$15.92·★4.8·7.5K revsColgate Total Whitening Toothpaste with Fluoride, Bulk 4 Pack, 5.1 oz | Mint Flavor, Anticavity, Antigingivitis, Antisensitivity Toothpaste, Helps Remove Stains, Fights Bacteria
Units sold30K
Boka
1 ASIN in Top 10
22.7%
Units
100K
Revenue
$1.1M
Avg. price
$9.88
B083JHCCV2
$9.88·★4.5·61.1K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Sensodyne
2 ASINs in Top 10
15.9%
Units
70K
Revenue
$1.5M
Avg. price
$19.28
B0DDCRRBX2
$20.59·★4.8·5.9K revsSensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
Units sold40KB0BM4H31S1
$17.97·★4.7·6.5K revsSensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
Units sold30K
Trending Gum Detoxify Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B00KS6X5OO close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Price
$3.00
Rating
4.6
Reviews
69K
Latest month sales
B00KS6X5OO
Aquafresh Cavity Protection Fluoride Toothpaste, 5.6 oz | For Healthy Gums, Strong Teeth, and Fresh Breath, Cool Mint, Helps Protect Teeth From Sugar Acids, For The Whole Family
Price
$2.02
Rating
4.7
Reviews
12.8K
Latest month sales
B0CMW3G4F5
Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 4.8 oz - Anticavity, Antibacterial Flouride Toothpaste, Clinically Proven, Gum and Enamel Protection, Plaque Control
Unlock to view ASIN details and product titles
Price
$8.16
Rating
4.8
Reviews
2K
Latest month sales
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